Heather Taylor
Icon Researcher & Blogger at Advertising Week
POPULAR
Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)
Today, we’re returning for a look back at these magical characters including beloved icons like Grimace and the Fry Kids in our two-part McDonaldland series.
EDITORS PICKS
A Tribute to Kraft’s Cheesasaurus Rex and the Dairy Fairy
Who’s ready to get cheesy? We’re taking a stroll back through ‘90s memory lane with some of our favorite Kraft brand mascots: Cheesasaurus Rex and the Dairy Fairy. They’re the cream of the crop to us — let’s get to know them better!
MOST DISCUSSED
Meet the Serta Counting Sheep
In 2000, mattress brand Serta worked alongside advertising agency Doner to create a campaign called “Counting Sheep” that would ultimately revolutionize mattress advertising and increase awareness of the distinctive Serta brand.
