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Design Evolution: Sour Patch Kids
Who are the Sour Patch Kids?
Longtime fans of the famously sour then sweet candy may recall there used to be kids’ faces on packaging...
EDITORS PICKS
13 Biggest Brand Mascot Stories of 2016
It’s a brand mascot’s world and we’re just living in it. Here’s a refresher on our favorite stories from 2016 starring these familiar faces (with a couple of fresh ones in between!).
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
