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Meet the Fruit People: Fruit of the Loom Hits Refresh on Iconic Brand Mascots

Heather Taylor - October 5, 2023

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

POPULAR

Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022
1
Who are the Sour Patch Kids? Longtime fans of the famously sour then sweet candy may recall there used to be kids’ faces on packaging...

Who Is The Woman Behind The Contadina Logo?

November 2, 2018

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

EDITORS PICKS

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About...

Heather Taylor - February 23, 2017
0
Since 1971, Woodsy Owl has been encouraging one and all to “Lend a hand — care for the land!” and be the environmental change they wish to see in the world. From the story behind his name to his makeover in 1993, here’s what you might not know about the wise owl representing the United States Forest Service.

AW Throwback: The Dinty Moore Lumberjack

June 8, 2021

Every Brand Mascot Featured in the 2017 Macy’s Thanksgiving Day Parade

November 22, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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