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Meet the Fruit People: Fruit of the Loom Hits Refresh on Iconic Brand Mascots

Heather Taylor - October 5, 2023

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
8
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Design Evolution: Geoffrey the Giraffe of Toys“R”Us

October 17, 2017

Meet the Hostess Gang!

June 4, 2018

EDITORS PICKS

Meet the Official Mascot for the 2018 FIFA World Cup, Zabivaka!

Heather Taylor - June 14, 2018
0
Welcome to the 2018 FIFA World Cup Russia!

AWChat: PopIcon

May 21, 2019

He’s Still Going: Meet the “Bigger, Better, Bunnier” Energizer Bunny

September 13, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017
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