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Meet the Fruit People: Fruit of the Loom Hits Refresh on Iconic Brand Mascots

Heather Taylor - October 5, 2023

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

POPULAR

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
1
He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

AW Throwback: Swiss Miss

October 21, 2019

EDITORS PICKS

The Real Life Inspiration Behind the Sun-Maid Girl

Heather Taylor - May 8, 2017
0
Her face has adorned boxes of Sun-Maid raisins for years, a smiling young woman in a simple white shirt with dark curled hair. She wears a red bonnet on her head that ties underneath her neck and carries a basket overflowing with ripe, green grapes — grapes that will no doubt be made into raisins very soon!

Throwback: Squeezit

July 27, 2017

Throwback: Mountain Dew’s Willy the Hillbilly

June 12, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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