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Meet the Fruit People: Fruit of the Loom Hits Refresh on Iconic Brand Mascots

Heather Taylor - October 5, 2023

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

EDITORS PICKS

Throwback: Squeezit

Heather Taylor - July 27, 2017
1
If you were a child of the 1990s, or even the late 1980s, you know exactly what this tagline is for: Squeezit!

How An Airport Delay Led to McGruff’s Creation

January 8, 2018

What Do Brand Mascots Need to Survive? Give Each Character a...

February 24, 2020

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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