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Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

Heather Taylor - June 29, 2021

Meet the Fruit People: Fruit of the Loom Hits Refresh on Iconic Brand Mascots

POPULAR

Breakfast Breakthrough: How Eggo Made a Major Comeback in Stranger Things

Heather Taylor - October 23, 2017
0
In 2016, a young girl called Eleven wandered into a grocery store and openly shoplifted four boxes of Kellogg’s Eggo waffles.

Sparky The Fire Dog: 5 Facts Everyone Should Know About NFPA’s...

November 4, 2019

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

EDITORS PICKS

The Tale of Skiro the Squirrel

Heather Taylor - March 17, 2017
0
Ciao, AW readers! We’re jetting off to Italy today to visit a family business called Rigoni di Asiago. This is the brand responsible for giving the world three delicious jams and spreads: Fiordifutta (a light fruit preserve), DolceDì (a natural sweetener), and Nocciolata (a hazelnut and chocolate spread).

The Secret Life of Mr. Jelly Belly

April 20, 2017

The Brief, Unusual Life of the Arby’s Oven Mitt

April 18, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018

Meet the Serta Counting Sheep

October 10, 2017
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