In celebration of the 1 year anniversary of Advertising Week’s Icon Blog, our esteemed icon blogger Heather Taylor took to Twitter for an hour on Wednesday to converse about brand mascots, past, present, and future.

Below is just sample of the lively and sometimes very opinionated conversation!

Q1: Who are your favorite brand mascot(s) and why?

Q2: What is it about these characters and their personalities that we love so much?

Q3: Are there any brand mascots you don’t see much anymore, but wish you did? Which throwback icons would you bring back and why?

Q4: From Colonel Sanders to Mr. Clean, how do you really feel when mascots get a new makeover? Good idea or bad idea?

Q5: Do you think there’s a place for these characters and their legacies in the future? Why or why not?

Thank you to everyone that participated in the Advertising Week Icon Twitter Chat – we’ll be back with more very soon!


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