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Meet the Winning Mascots of the 2020 Madison Avenue Walk of Fame!

Heather Taylor - October 13, 2020

#AW2020: Vote for Your Favorite Brand Mascot and Slogan!

POPULAR

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

Heather Taylor - June 29, 2021
2
If you’ve ever been to a Vineyard Vines storefront or browsed the website for the popular apparel and accessory company, chances are you may recognize their grinning, pink whale logo. What you may not know, however, is that there is a rich history behind this whale and the company.

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

A Tale of Two Slushies: ICEE Bear and SLUSH PUPPiE

July 16, 2018

EDITORS PICKS

What Was It Like to Work on the Last Pillsbury Stop-Motion...

Heather Taylor - August 28, 2022
1
In 1990, the Pillsbury Doughboy, Pillsbury’s beloved brand mascot, was transitioning away from stop-motion animation to CGI animation. But animator Tom Rubalcava, who was...

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About...

February 23, 2017

Throwback: Quisp

May 20, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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