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Why The Ad Industry Will Always Need Brand Mascots
Iconic characters like Cap’n Crunch, the Pillsbury Doughboy, and the Aflac Duck wear an absurd amount of hats. They have to constantly sell a product, but never ask for a raise, benefits, or PTO.
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
