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Meet the Winning Mascots of the 2020 Madison Avenue Walk of Fame!

Heather Taylor - October 13, 2020

#AW2020: Vote for Your Favorite Brand Mascot and Slogan!

POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
7
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Design Evolution: Sour Patch Kids

May 16, 2022

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

15 Cereal Mascots Breakfast Wouldn’t Be the Same Without

Heather Taylor - March 7, 2017
0
For decades, they’ve shared their worlds with us by the bowlful with sweet cereals packed with adventure and excitement in every bite. Some of these fantastic concoctions are “gr-r-reat!” while others are magically delicious. If you want more, all you had to do was follow your nose — unless you’re a silly rabbit.

“Spice Up Your Cinco” with the Most Interesting Man in the...

May 5, 2017

Why We Vote for Mascots Every Year

September 7, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Meet the Serta Counting Sheep

October 10, 2017

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019
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