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Meet the Winning Mascots of the 2020 Madison Avenue Walk of Fame!

Heather Taylor - October 13, 2020

#AW2020: Vote for Your Favorite Brand Mascot and Slogan!

POPULAR

Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022
1
Who are the Sour Patch Kids? Longtime fans of the famously sour then sweet candy may recall there used to be kids’ faces on packaging...

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

The Marvelous Life Of The Little Utz Girl

January 30, 2019

EDITORS PICKS

Design Evolution: Mr. Peanut

Heather Taylor - March 27, 2017
0
Bartholomew Richard Fitzgerald-Smythe has always been one dapper peanut-about-town. That's the full name for Mr. Peanut, by the way, and while most fans of the Planters icon may be unfamiliar with his formal name, his unforgettable fashion sense is what sets him apart from all the other nuts in the crowd.

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018

7 Memorable Brand Mascot Moments on The Simpsons

February 7, 2018

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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