#AWNewYork2020

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

Heather Taylor - September 7, 2017

Today, we’re returning for a look back at these magical characters including beloved icons like Grimace and the Fry Kids in our two-part McDonaldland series.

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

Looking Back at Buddy Lee’s Blockbuster ‘Man of Action’ Ad Campaign

April 9, 2018

EDITORS PICKS

Every Brand Mascot Featured in Super Bowl 52

Heather Taylor - February 5, 2018

Super Bowl LII marked a historic victory for the Philadelphia Eagles on Sunday night for sports fans everywhere.

The Return of the Gorton’s Fisherman

February 15, 2017

13 Biggest Brand Mascot Stories of 2016

December 22, 2016

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Meet the Serta Counting Sheep

October 10, 2017

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

#AW2020: Vote for Your Favorite Brand Mascot and Slogan!

Meet the Winning Mascots of the 2020 Madison Avenue Walk of Fame!

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