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Home #AWNewYork2020

#AWNewYork2020

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#AW2020: Vote for Your Favorite Brand Mascot and Slogan!

Heather Taylor - September 28, 2020

Meet the Winning Mascots of the 2020 Madison Avenue Walk of Fame!

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Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022
1
Who are the Sour Patch Kids? Longtime fans of the famously sour then sweet candy may recall there used to be kids’ faces on packaging...

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

EDITORS PICKS

Throwback: Sprinkle Spangles

Heather Taylor - May 15, 2017
0
A couple of weeks ago, General Mills brought the iconic Sprinkle Spangles back into the spotlight. ICYMI, Sprinkle Spangles are a popped corn, sugar cookie-flavored, star-shaped cereal that launched in 1993 — the only cereal on the market at the time that had sprinkles!

Inside the Keebler Hollow Tree Pop-Up Event

June 28, 2018

The History of the NBC Peacock

June 20, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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