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#AWNewYork2020

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#AW2020: Vote for Your Favorite Brand Mascot and Slogan!

Heather Taylor - September 28, 2020

Meet the Winning Mascots of the 2020 Madison Avenue Walk of Fame!

POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

Celebrating 75 Years With Chiquita’s Miss Chiquita

September 24, 2019

Behind the Icons: Joel Friedman

July 30, 2018

EDITORS PICKS

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018
4
Female brand mascots have been getting stuck with the short end of the advertising stick longer than you may realize.

Gold, Knights, and Merit: A Brief History of the Oscar Statuette

February 23, 2017

Why We Vote for Mascots Every Year

September 7, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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