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#AW2020: Vote for Your Favorite Brand Mascot and Slogan!

Heather Taylor - September 28, 2020

Meet the Winning Mascots of the 2020 Madison Avenue Walk of Fame!

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Did A Real Man Inspire The Cracker Barrel Logo?

Heather Taylor - November 12, 2018

Let’s travel back in time to uncover the answer.

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017

Microsoft’s Clippy Makes a Comeback as an Emoji

July 20, 2021

EDITORS PICKS

Leo Burnett’s Oral History, As Told By 8 Former Creatives: Part...

Heather Taylor - September 20, 2018

Welcome to part two in our two-part series about what it was like to work at Leo Burnett Chicago on the world’s most famous iconic characters.

Advertising’s Secret Weapon? It’s The Brand Mascot

April 19, 2022

Throwback: Rice Krispies

April 11, 2016

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017