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Home #AWNewYork2022

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Meet The 2022 Madison Avenue Walk of Fame Brand Mascot Winners!

Heather Taylor - October 27, 2022

POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Design Evolution: Sour Patch Kids

May 16, 2022

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

EDITORS PICKS

Design Evolution: Mr. Peanut

Heather Taylor - March 27, 2017
0
Bartholomew Richard Fitzgerald-Smythe has always been one dapper peanut-about-town. That's the full name for Mr. Peanut, by the way, and while most fans of the Planters icon may be unfamiliar with his formal name, his unforgettable fashion sense is what sets him apart from all the other nuts in the crowd.

Design Evolution: Air India Maharajah

April 2, 2018

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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