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Meet The 2022 Madison Avenue Walk of Fame Brand Mascot Winners!

Heather Taylor - October 27, 2022

POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

EDITORS PICKS

The Spooktacular Origins of Monster Cereals

Heather Taylor - October 27, 2016
0
Each year, a trio of eerie-istible characters makes their descent onto grocery shelves everywhere, casting a haunting glow over the cereal aisle.

Celebrating 30 Years of Auntie Anne’s Pretzel Love

March 3, 2018

Celebrate National Root Beer Float Day with A&W’s Rooty!

August 7, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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