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How the Tetley Tea Folk Made a Comeback with UK Audiences

Heather Taylor - April 5, 2021

Bottoms Up! Carvel Debuts Two New Beers For Iconic Cookie Puss

Who is Captain Morgan?

Throwback: Nesquik Bunny

Lil Jon and Kool-Aid Man Drop A Holiday Single, And It’s All We Really Want For Christmas

Behind the Icons: Ed Graham

Heather Taylor - April 16, 2018
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“Spice Up Your Cinco” with the Most Interesting Man in the...

Heather Taylor - May 5, 2017
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From Sketch Cartoon to Brand Mascot: How Fido Dido Became the...

Heather Taylor - April 30, 2018
0

All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017
0

Celebrate National Root Beer Float Day with A&W’s Rooty!

Heather Taylor - August 7, 2017
0

A Tale Of Fire, Ice, And Kool Aid: The Kool-Aid Man...

Heather Taylor - April 11, 2019
1

How the Clydesdales Became The Symbols of Budweiser

Heather Taylor - December 13, 2017
0

Who is Captain Morgan?

Heather Taylor - August 16, 2017
0

10 Brand Mascots We’d Dress Up As For Halloween

Heather Taylor - October 25, 2017
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How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Heather Taylor - December 21, 2020
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POPULAR

Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022
1
Who are the Sour Patch Kids? Longtime fans of the famously sour then sweet candy may recall there used to be kids’ faces on packaging...

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017

EDITORS PICKS

They Build Character: Interview with Pat and Amy Giles of Danger...

Heather Taylor - March 7, 2017
0
For a blog devoted to icons, we couldn’t have dreamed of a better agency to profile! We recently chatted with Pat and Amy for a behind-the-scenes look at what it means to work on these classic characters, the adventures of travelling to Canada with the Pillsbury Doughboy, and what they love about the term “character.”

Top 5 Memorable Moments When Mascots Met Santa Claus

December 12, 2019

What Do Brand Mascots Need to Survive? Give Each Character a...

February 24, 2020

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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