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Celebrate National Root Beer Float Day with A&W’s Rooty!

Heather Taylor - August 7, 2017

AW Throwback: Swiss Miss

10 Brand Mascots We’d Dress Up As For Halloween

Ready to Reverse Trick-or-Treat with the Kool-Aid Man?

The Kool-Aid Man Is Back!

Throwback: Squeezit

Heather Taylor - July 27, 2017
1

The Kool-Aid Man Crashes Soundcloud With OH YEAH! Anthem

Heather Taylor - August 20, 2019
0

From Sketch Cartoon to Brand Mascot: How Fido Dido Became the...

Heather Taylor - April 30, 2018
0

7 Brand Mascots We Wish Would Take Over Our Social Media...

Heather Taylor - August 22, 2017
0

How Fudgie the Whale Became “Fudgie the Beer”

Heather Taylor - June 19, 2018
0

A Tale of Two Slushies: ICEE Bear and SLUSH PUPPiE

Heather Taylor - July 16, 2018
2

Lil Jon and Kool-Aid Man Drop A Holiday Single, And It’s...

Heather Taylor - December 21, 2018
0

Budweiser Clydesdales and Puppy Celebrate Safe Reunion in “Reunited with Buds”

Heather Taylor - June 29, 2020
0

Meet Philthy, The Yards Brewing Company Brand Mascot Born During The...

Heather Taylor - June 17, 2020
1

George The Bear Makes a Sophisticated Return to Hofmeister Beer

Heather Taylor - April 26, 2023
0
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POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Design Evolution: Sour Patch Kids

May 16, 2022

EDITORS PICKS

2004 Madison Avenue Walk of Fame Winner Profiles

Heather Taylor - August 26, 2016
0
As part of our countdown to Advertising Week 2016 in New York City and this year's Madison Avenue Walk of Fame, we're profiling the winners from the past 12 years, beginning with the innaugaral year of the Walk of Fame in 2004.

The Untold Story of Nestlé’s Farfel the Dog

August 8, 2017

Recapping Advertising Week: Brand Mascot Edition

October 3, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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