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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.
EDITORS PICKS
I Illustrate Mascots: Cap’n Crunch’s Makeover Artist Ed Griffin
We were lucky to land an interview with Ed on National Cereal Day, fittingly enough, as he reveals more about how got involved with mascot illustration, the hardest part of a cereal box to design, and his never-ending adoration for the Quisp alien.
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
