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Welcome to the Land of Sky Blue Waters: How the Hamm’s Bear Disrupted the Beer Industry

Heather Taylor - August 1, 2018

The Kool-Aid Man, Lil Jon Team Up With TikTok For An #OhYEAHChristmas

How Fudgie the Whale Became “Fudgie the Beer”

AW Throwback: Swiss Miss

This Calls for Tequila: In Conversation with Jonathan Goldsmith

Ready to Reverse Trick-or-Treat with the Kool-Aid Man?

Heather Taylor - October 28, 2020
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Can We Still Be Funny? Asks Rob Fletcher, Founder and Creative...

PopIcon - December 3, 2019
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All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017
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Celebrate National Root Beer Float Day with A&W’s Rooty!

Heather Taylor - August 7, 2017
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Behind the Icons: Ed Graham

Heather Taylor - April 16, 2018
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Throwback: Hawaiian Punch’s Punchy

Heather Taylor - July 18, 2016
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A Tale Of Fire, Ice, And Kool Aid: The Kool-Aid Man...

Heather Taylor - April 11, 2019
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Who is Captain Morgan?

Heather Taylor - August 16, 2017
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Throwback: Squeezit

Heather Taylor - July 27, 2017
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AW Throwback: Swiss Miss

Heather Taylor - October 21, 2019
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017

Elmer, Buckets, Doc, and More: Meet the Keebler Elves!

November 13, 2017

EDITORS PICKS

Green Giant, Mr. Peanut To Grow Moustaches For Movember

Heather Taylor - November 1, 2018
0
I mustache you a question… Did you know some of advertising’s biggest icons are signing up to be part of Movember?

Top 5 Memorable Moments When Mascots Met Santa Claus

December 12, 2019

7 Spooktacular Commercials Featuring Brand Mascots Celebrating Halloween

October 28, 2021

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

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