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Introducing Jane Walker, the First Female Iteration for Johnnie Walker Black Label

Heather Taylor - March 1, 2018

Budweiser Clydesdales and Puppy Celebrate Safe Reunion in “Reunited with Buds”

The Untold Story of Nestlé’s Farfel the Dog

Throwback: Squeezit

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Who Was the Coca-Cola Sprite Boy?

Heather Taylor - December 20, 2017
0

The Kool-Aid Man Crashes Soundcloud With OH YEAH! Anthem

Heather Taylor - August 20, 2019
0

How Fudgie the Whale Became “Fudgie the Beer”

Heather Taylor - June 19, 2018
0

10 Brand Mascots We’d Dress Up As For Halloween

Heather Taylor - October 25, 2017
0

Baby It’s Cold Outside! Here Are Our Top 4 Winter Beverage...

Heather Taylor - December 11, 2018
0

A Tale Of Fire, Ice, And Kool Aid: The Kool-Aid Man...

Heather Taylor - April 11, 2019
1

7 Brand Mascots We Wish Would Take Over Our Social Media...

Heather Taylor - August 22, 2017
0

What Will the New Most Interesting Man in the World Do...

Heather Taylor - October 26, 2016
0

The Untold Story of Nestlé’s Farfel the Dog

Heather Taylor - August 8, 2017
3

George The Bear Makes a Sophisticated Return to Hofmeister Beer

Heather Taylor - April 26, 2023
0
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Babybel’s League of Superheroes Save the Day — and 2020 —...

Heather Taylor - September 8, 2020
0
Somber voiceover from an intrepid narrator kicks off Babybel’s “Join the Goodness” ad campaign, where viewers get a glimpse of an “appealing” new world. It’s a sweet environment. Some might say it’s a little too sweet.

Design Evolution: Sour Patch Kids

May 16, 2022

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

EDITORS PICKS

Macy’s Launches 5 New Floats for 2017 Thanksgiving Day Parade

Heather Taylor - November 19, 2017
0
Marked in its 91st year, the Macy’s Annual Thanksgiving Day Parade has become a symbol of an American tradition.

2005 Madison Avenue Walk of Fame Winner Profiles

August 29, 2016

Here’s What Happens When Brand Mascots Meet Santa Claus

December 8, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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