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From Sketch Cartoon to Brand Mascot: How Fido Dido Became the Face of 7UP

Heather Taylor - April 30, 2018

How the Clydesdales Became The Symbols of Budweiser

A Tale of Two Slushies: ICEE Bear and SLUSH PUPPiE

10 Brand Mascots We’d Dress Up As For Halloween

A Tale Of Fire, Ice, And Kool Aid: The Kool-Aid Man Is Coming In Game Of Thrones Spoof

How the Clydesdales Became The Symbols of Budweiser

Heather Taylor - December 13, 2017
0

Introducing Jane Walker, the First Female Iteration for Johnnie Walker Black...

Heather Taylor - March 1, 2018
0

Baby It’s Cold Outside! Here Are Our Top 4 Winter Beverage...

Heather Taylor - December 11, 2018
0

Throwback: Squeezit

Heather Taylor - July 27, 2017
1

Meet Philthy, The Yards Brewing Company Brand Mascot Born During The...

Heather Taylor - June 17, 2020
1

Who is Captain Morgan?

Heather Taylor - August 16, 2017
0

Throwback: Mountain Dew’s Willy the Hillbilly

Heather Taylor - June 12, 2017
0

Celebrate National Root Beer Float Day with A&W’s Rooty!

Heather Taylor - August 7, 2017
0

Ken Stewart, Creator Of Coca-Cola Polar Bears, Reflects On Their 25th...

Heather Taylor - December 17, 2018
2

How the Tetley Tea Folk Made a Comeback with UK Audiences

Heather Taylor - April 5, 2021
1
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POPULAR

Meet Tencent’s QQ Penguin

Heather Taylor - July 11, 2017
0
What’s black, white, and winking all over? It’s none other than the QQ Penguin, the adorable brand mascot behind Tencent QQ.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Did A Real Man Inspire The Cracker Barrel Logo?

November 12, 2018

EDITORS PICKS

8 Super Bowl Commercials Starring Brand Mascots That Defined the 2010s

Heather Taylor - December 17, 2019
0
Characters are increasingly becoming the best part of football’s biggest night. Only two brand mascots were featured during Super Bowl XLIV in 2010 — Jack from Jack in the Box and the Budweiser Clydesdale Horses. By 2019, Super Bowl LIII featured at least seven characters in teaser and full-length commercial spots.

Where Does Your Favorite Mascot Rank With America’s Most Memorable Mascots?

August 15, 2019

Which Characters Will Be At The 2018 Macy’s Thanksgiving Day Parade?

November 14, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017
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