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“Spice Up Your Cinco” with the Most Interesting Man in the World

Heather Taylor - May 5, 2017

This Calls for Tequila: In Conversation with Jonathan Goldsmith

Borden’s Elsie Returns For A Glass Half-Full Rebrand

The Kool-Aid Man Crashes Soundcloud With OH YEAH! Anthem

Budweiser Clydesdales and Puppy Celebrate Safe Reunion in “Reunited with Buds”

Who is Captain Morgan?

Heather Taylor - August 16, 2017
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How the Tetley Tea Folk Made a Comeback with UK Audiences

Heather Taylor - April 5, 2021
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AW Throwback: Swiss Miss

Heather Taylor - October 21, 2019
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Breaking News: The Kool-Aid Man Is Missing!

Heather Taylor - March 10, 2020
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Meet Philthy, The Yards Brewing Company Brand Mascot Born During The...

Heather Taylor - June 17, 2020
1

The Untold Story of Nestlé’s Farfel the Dog

Heather Taylor - August 8, 2017
3

All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017
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The Legend of the Starbucks Siren

Heather Taylor - November 22, 2016
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From Sketch Cartoon to Brand Mascot: How Fido Dido Became the...

Heather Taylor - April 30, 2018
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Throwback: Nesquik Bunny

Heather Taylor - October 5, 2016
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POPULAR

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
1
He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

Follow Your Nose: The Staying Power of Toucan Sam

July 18, 2018

Unlocking Headspace’s Inner Brand Character

January 6, 2021

EDITORS PICKS

Behind the Icons: Carol H. Williams

Heather Taylor - May 23, 2017
0
In April 2017, the American Advertising Federation (AAF) inducted Carol H. Williams into the Advertising Hall of Fame. Her induction marks a major milestone in AAF’s history, as Williams is the first African American woman creative to be inducted into the Advertising Hall of Fame.

Who is That Adorable One-Eyed Bear Mascot for TUI UK?

March 8, 2018

All About Snap, Crackle, and Pop from Rice Krispies

June 26, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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