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All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017

10 Brand Mascots We’d Dress Up As For Halloween

Throwback: Mountain Dew’s Willy the Hillbilly

What Will the New Most Interesting Man in the World Do Next?

How Fudgie the Whale Became “Fudgie the Beer”

7 Brand Mascots We Wish Would Take Over Our Social Media...

Heather Taylor - August 22, 2017
0

The Legend of the Starbucks Siren

Heather Taylor - November 22, 2016
0

Meet Haddon Sundblom, Creator of Coca-Cola’s Santa Claus

Heather Taylor - December 19, 2017
0

From Sketch Cartoon to Brand Mascot: How Fido Dido Became the...

Heather Taylor - April 30, 2018
0

The Untold Story of Nestlé’s Farfel the Dog

Heather Taylor - August 8, 2017
3

Celebrate National Root Beer Float Day with A&W’s Rooty!

Heather Taylor - August 7, 2017
0

This Calls for Tequila: In Conversation with Jonathan Goldsmith

Heather Taylor - January 30, 2018
1

All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017
0

Introducing Jane Walker, the First Female Iteration for Johnnie Walker Black...

Heather Taylor - March 1, 2018
0

Putting the “Kool” Back in Kool-Aid

Heather Taylor - April 25, 2018
1
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Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

Heather Taylor - September 7, 2017
3
Today, we’re returning for a look back at these magical characters including beloved icons like Grimace and the Fry Kids in our two-part McDonaldland series.

Dig It! All About The Honey Smacks Dig’em Frog

November 5, 2018

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

Design Evolution: Mr. Clean

Heather Taylor - July 6, 2016
0
Last week, Mr. Clean had his trusty jingle remixed by Leo Burnett Toronto for a millennial audience.

Carvel’s Fudgie the Whale Turns 40! Peek into His Cool World

June 29, 2017

All the Brand Mascots That Made Headlines in 2017

December 27, 2017

MOST DISCUSSED

Meet the Serta Counting Sheep

Heather Taylor - October 10, 2017
11
In 2000, mattress brand Serta worked alongside advertising agency Doner to create a campaign called “Counting Sheep” that would ultimately revolutionize mattress advertising and increase awareness of the distinctive Serta brand.

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018

Leo Burnett’s Oral History, As Told By 8 Former Creatives: Part...

September 19, 2018
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