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George The Bear Makes a Sophisticated Return to Hofmeister Beer

Heather Taylor - April 26, 2023

Can We Still Be Funny? Asks Rob Fletcher, Founder and Creative Partner at isobel

The Sleepytime Bear Wakes Up!

From Sketch Cartoon to Brand Mascot: How Fido Dido Became the Face of 7UP

Borden’s Elsie Returns For A Glass Half-Full Rebrand

7 Alcohol Brand Mascots We’d Like to (Safely) Grab a Drink...

Heather Taylor - May 20, 2020
0

Baby It’s Cold Outside! Here Are Our Top 4 Winter Beverage...

Heather Taylor - December 11, 2018
0

Lil Jon and Kool-Aid Man Drop A Holiday Single, And It’s...

Heather Taylor - December 21, 2018
0

Putting the “Kool” Back in Kool-Aid

Heather Taylor - April 25, 2018
1

The Sleepytime Bear Wakes Up!

Heather Taylor - November 3, 2021
1

This Calls for Tequila: In Conversation with Jonathan Goldsmith

Heather Taylor - January 30, 2018
1

A Tale Of Fire, Ice, And Kool Aid: The Kool-Aid Man...

Heather Taylor - April 11, 2019
1

Borden’s Elsie Returns For A Glass Half-Full Rebrand

Heather Taylor - May 21, 2019
0

Bottoms Up! Carvel Debuts Two New Beers For Iconic Cookie Puss

Heather Taylor - March 13, 2019
0

George The Bear Makes a Sophisticated Return to Hofmeister Beer

Heather Taylor - April 26, 2023
0
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POPULAR

Design Evolution: Geoffrey the Giraffe of Toys“R”Us

Heather Taylor - October 17, 2017
3
It’s a safe bet to say that all of us are Toys”R”Us kids, thanks to Charles P. Lazarus who founded the iconic company in June 1957.

5 Fun Facts About Snuggle Bear

November 22, 2021

Monsters! A Brief History of the Monster Cereals Icons

October 15, 2018

EDITORS PICKS

Recapping Advertising Week: Brand Mascot Edition

Heather Taylor - October 3, 2017
0
My mission at #AWNewYork was simple. I was a brand mascot anthropologist, observing icons like the Kool-Aid Man, Chester the Cheetah, and Mr. Peanut as they made their way through the Big Apple.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

Meet the Tokyo 2020 Games Mascots!

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MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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