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What Will the New Most Interesting Man in the World Do Next?

Heather Taylor - October 26, 2016

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Throwback: Squeezit

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Throwback: Nesquik Bunny

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7 Brand Mascots We Wish Would Take Over Our Social Media...

Heather Taylor - August 22, 2017
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This Calls for Tequila: In Conversation with Jonathan Goldsmith

Heather Taylor - January 30, 2018
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Welcome to the Land of Sky Blue Waters: How the Hamm’s...

Heather Taylor - August 1, 2018
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Who Was the Coca-Cola Sprite Boy?

Heather Taylor - December 20, 2017
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A Tale of Two Slushies: ICEE Bear and SLUSH PUPPiE

Heather Taylor - July 16, 2018
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Throwback: Mountain Dew’s Willy the Hillbilly

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George The Bear Makes a Sophisticated Return to Hofmeister Beer

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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

EDITORS PICKS

An Instagram Account Turned Brand Mascots Into Cinematic Masterpieces, And It’s...

Heather Taylor - March 20, 2020
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Raise your hand if you miss going to the movies.

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

November 2, 2023

Elmer, Buckets, Doc, and More: Meet the Keebler Elves!

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

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Looking Back at Quake, Quisp’s Biggest Rival

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