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George The Bear Makes a Sophisticated Return to Hofmeister Beer

Heather Taylor - April 26, 2023

“Spice Up Your Cinco” with the Most Interesting Man in the World

Who is Captain Morgan?

Ken Stewart, Creator Of Coca-Cola Polar Bears, Reflects On Their 25th Anniversary

Can We Still Be Funny? Asks Rob Fletcher, Founder and Creative Partner at isobel

Baby It’s Cold Outside! Here Are Our Top 4 Winter Beverage...

Heather Taylor - December 11, 2018
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7 Alcohol Brand Mascots We’d Like to (Safely) Grab a Drink...

Heather Taylor - May 20, 2020
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Top 5 Memorable Moments When Mascots Met Santa Claus

Heather Taylor - December 12, 2019
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The Sleepytime Bear Wakes Up!

Heather Taylor - November 3, 2021
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The Kool-Aid Man Crashes Soundcloud With OH YEAH! Anthem

Heather Taylor - August 20, 2019
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The Untold Story of Nestlé’s Farfel the Dog

Heather Taylor - August 8, 2017
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How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Heather Taylor - December 21, 2020
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Putting the “Kool” Back in Kool-Aid

Heather Taylor - April 25, 2018
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Behind the Icons: Ed Graham

Heather Taylor - April 16, 2018
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Who is Captain Morgan?

Heather Taylor - August 16, 2017
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POPULAR

Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022
1
Who are the Sour Patch Kids? Longtime fans of the famously sour then sweet candy may recall there used to be kids’ faces on packaging...

Breakfast Breakthrough: How Eggo Made a Major Comeback in Stranger Things

October 23, 2017

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017

EDITORS PICKS

Here’s What Happens When Brand Mascots Meet Santa Claus

Heather Taylor - December 8, 2017
0
When a mascot meets Santa, magic happens. These are no ordinary encounters. Sometimes he’s there to offer a helping hand or share a heartwarming message.

7 Brand Mascots Providing Comfort During the Coronavirus

March 17, 2020

Meet Haddon Sundblom, Creator of Coca-Cola’s Santa Claus

December 19, 2017

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

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Meet the Serta Counting Sheep

October 10, 2017
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