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Design Evolution: Geoffrey the Giraffe of Toys“R”Us
It’s a safe bet to say that all of us are Toys”R”Us kids, thanks to Charles P. Lazarus who founded the iconic company in June 1957.
EDITORS PICKS
Recapping Advertising Week: Brand Mascot Edition
My mission at #AWNewYork was simple. I was a brand mascot anthropologist, observing icons like the Kool-Aid Man, Chester the Cheetah, and Mr. Peanut as they made their way through the Big Apple.
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
