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How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Heather Taylor - December 21, 2020

7 Alcohol Brand Mascots We’d Like to (Safely) Grab a Drink With Post-Quarantine

Borden’s Elsie Returns For A Glass Half-Full Rebrand

AW Throwback: Swiss Miss

Doggone It! The Most Memorable Real-Life Dogs in Advertising

Budweiser Clydesdales and Puppy Celebrate Safe Reunion in “Reunited with Buds”

Heather Taylor - June 29, 2020
0

Behind the Icons: Ed Graham

Heather Taylor - April 16, 2018
0

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Heather Taylor - December 21, 2020
5

How the Clydesdales Became The Symbols of Budweiser

Heather Taylor - December 13, 2017
0

The Untold Story of Nestlé’s Farfel the Dog

Heather Taylor - August 8, 2017
3

Doggone It! The Most Memorable Real-Life Dogs in Advertising

Heather Taylor - May 29, 2018
0

Meet Philthy, The Yards Brewing Company Brand Mascot Born During The...

Heather Taylor - June 17, 2020
1

Borden’s Elsie Returns For A Glass Half-Full Rebrand

Heather Taylor - May 21, 2019
0

A Tale Of Fire, Ice, And Kool Aid: The Kool-Aid Man...

Heather Taylor - April 11, 2019
1

Throwback: Mountain Dew’s Willy the Hillbilly

Heather Taylor - June 12, 2017
0
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POPULAR

Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022
1
Who are the Sour Patch Kids? Longtime fans of the famously sour then sweet candy may recall there used to be kids’ faces on packaging...

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

EDITORS PICKS

The Best Kind of Mayhem

Heather Taylor - June 16, 2016
0
In Conversation with Susan Credle on Helping Create Allstate’s Mayhem Spokesperson

Design Evolution: Cap’n Crunch

July 18, 2016

Throwback: Quisp

May 20, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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