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Throwback: Squeezit

Heather Taylor - July 27, 2017

The Kool-Aid Man Crashes Soundcloud With OH YEAH! Anthem

Can We Still Be Funny? Asks Rob Fletcher, Founder and Creative Partner at isobel

Breaking News: The Kool-Aid Man Is Missing!

10 Brand Mascots We’d Dress Up As For Halloween

A Tale Of Fire, Ice, And Kool Aid: The Kool-Aid Man...

Heather Taylor - April 11, 2019
1

UFO-Yeah! Kool-Aid Debuts New Drink Mix That’s Out Of This World

Heather Taylor - September 19, 2019
0

Who is Captain Morgan?

Heather Taylor - August 16, 2017
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Who Was the Coca-Cola Sprite Boy?

Heather Taylor - December 20, 2017
0

The Legend of the Starbucks Siren

Heather Taylor - November 22, 2016
0

7 Brand Mascots We Wish Would Take Over Our Social Media...

Heather Taylor - August 22, 2017
0

Lil Jon and Kool-Aid Man Drop A Holiday Single, And It’s...

Heather Taylor - December 21, 2018
0

Throwback: Hawaiian Punch’s Punchy

Heather Taylor - July 18, 2016
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Borden’s Elsie Returns For A Glass Half-Full Rebrand

Heather Taylor - May 21, 2019
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AW Throwback: Swiss Miss

Heather Taylor - October 21, 2019
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POPULAR

See What Happens When Farmers Insurance Sends Professor Burke To Sesame...

Heather Taylor - October 1, 2019
0
Sesame Street and the Jim Henson Company worked closely with ad agency RPA to place their beloved characters into the Farmers Insurance “We Know From Experience” campaign. Sesame Street turns 50 in 2019, and Farmers is helping celebrate with Muppets that reenact real customer claims.

7 Magically Delicious Facts About Lucky the Leprechaun

March 15, 2017

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

EDITORS PICKS

Every Brand Mascot Featured in the 2017 Macy’s Thanksgiving Day Parade

Heather Taylor - November 22, 2017
1
From floats to balloons, here’s a look at the icons you can expect to see take Manhattan with their larger than life appearances this year.

4 Trivia Tidbits About Twitter’s Social Media Icons, Revealed

November 30, 2016

How To Redesign Chicken of the Sea’s Catalina After Two Decades

March 13, 2023

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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