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George The Bear Makes a Sophisticated Return to Hofmeister Beer

Heather Taylor - April 26, 2023

How the Clydesdales Became The Symbols of Budweiser

How the Tetley Tea Folk Made a Comeback with UK Audiences

UFO-Yeah! Kool-Aid Debuts New Drink Mix That’s Out Of This World

Welcome to the Land of Sky Blue Waters: How the Hamm’s Bear Disrupted the Beer Industry

Borden’s Elsie Returns For A Glass Half-Full Rebrand

Heather Taylor - May 21, 2019
0

Putting the “Kool” Back in Kool-Aid

Heather Taylor - April 25, 2018
1

The Sleepytime Bear Wakes Up!

Heather Taylor - November 3, 2021
1

The Untold Story of Nestlé’s Farfel the Dog

Heather Taylor - August 8, 2017
2

Meet Philthy, The Yards Brewing Company Brand Mascot Born During The...

Heather Taylor - June 17, 2020
1

The Kool-Aid Man Is Back!

Heather Taylor - April 10, 2020
0

AW Throwback: Swiss Miss

Heather Taylor - October 21, 2019
0

George The Bear Makes a Sophisticated Return to Hofmeister Beer

Heather Taylor - April 26, 2023
0

All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017
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Can We Still Be Funny? Asks Rob Fletcher, Founder and Creative...

PopIcon - December 3, 2019
0
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POPULAR

Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022
1
Who are the Sour Patch Kids? Longtime fans of the famously sour then sweet candy may recall there used to be kids’ faces on packaging...

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

The Raid Bugs: Characters We Love To Hate

June 10, 2019

EDITORS PICKS

Looking Back at Quake, Quisp’s Biggest Rival

Heather Taylor - May 10, 2018
9
It was the battle of the breakfast bowls in 1965. Quisp, a zany pink alien, had met his match in Quake, a miner-themed superhero.

Who Was Delbert the La Choy Dragon?

May 16, 2018

The Secret Life of Mr. Jelly Belly

April 20, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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