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Celebrate National Root Beer Float Day with A&W’s Rooty!

Heather Taylor - August 7, 2017

AWEurope Throwback: Typhoo Tea Gnu

Meet Philthy, The Yards Brewing Company Brand Mascot Born During The Pandemic

7 Brand Mascots We Wish Would Take Over Our Social Media Accounts

The Kool-Aid Man, Lil Jon Team Up With TikTok For An #OhYEAHChristmas

Breaking News: The Kool-Aid Man Is Missing!

Heather Taylor - March 10, 2020

Throwback: Mountain Dew’s Willy the Hillbilly

Heather Taylor - June 12, 2017

Who is Captain Morgan?

Heather Taylor - August 16, 2017

A Tale of Two Slushies: ICEE Bear and SLUSH PUPPiE

Heather Taylor - July 16, 2018

Ready to Reverse Trick-or-Treat with the Kool-Aid Man?

Heather Taylor - October 28, 2020

How the Tetley Tea Folk Made a Comeback with UK Audiences

Heather Taylor - April 5, 2021

Who Was the Coca-Cola Sprite Boy?

Heather Taylor - December 20, 2017

AWEurope Throwback: Typhoo Tea Gnu

Heather Taylor - May 10, 2021

George The Bear Makes a Sophisticated Return to Hofmeister Beer

Heather Taylor - April 26, 2023

Doggone It! The Most Memorable Real-Life Dogs in Advertising

Heather Taylor - May 29, 2018

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POPULAR

Every Brand Mascot Coming To Super Bowl LVIII

Heather Taylor - February 7, 2024

Sunday February 11, 2024, marks Super Bowl 58 and brands, along with many beloved brand mascots, will be joining in the Game Day fun...

13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

November 12, 2024

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

Advertising’s Secret Weapon? It’s The Brand Mascot

Heather Taylor - April 19, 2022

Jim “Rocki” Nawrocki has always been amazed at how many people love the Pillsbury Doughboy. https://youtu.be/p0wqNxtjIiM Nawrocki started his career in 1970 as a junior art...

He’s Still Going: Meet the “Bigger, Better, Bunnier” Energizer Bunny

September 13, 2016

I Illustrate Mascots: Cap’n Crunch’s Makeover Artist Ed Griffin

March 7, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018