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The Kool-Aid Man Crashes Soundcloud With OH YEAH! Anthem

Heather Taylor - August 20, 2019

Bottoms Up! Carvel Debuts Two New Beers For Iconic Cookie Puss

Behind the Icons: Ed Graham

Putting the “Kool” Back in Kool-Aid

Introducing Jane Walker, the First Female Iteration for Johnnie Walker Black Label

Welcome to the Land of Sky Blue Waters: How the Hamm’s...

Heather Taylor - August 1, 2018
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The Legend of the Starbucks Siren

Heather Taylor - November 22, 2016
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Meet Philthy, The Yards Brewing Company Brand Mascot Born During The...

Heather Taylor - June 17, 2020
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How the Tetley Tea Folk Made a Comeback with UK Audiences

Heather Taylor - April 5, 2021
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How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Heather Taylor - December 21, 2020
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Doggone It! The Most Memorable Real-Life Dogs in Advertising

Heather Taylor - May 29, 2018
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Throwback: Nesquik Bunny

Heather Taylor - October 5, 2016
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All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017
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Throwback: Squeezit

Heather Taylor - July 27, 2017
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Can We Still Be Funny? Asks Rob Fletcher, Founder and Creative...

PopIcon - December 3, 2019
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Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022
1
Who are the Sour Patch Kids? Longtime fans of the famously sour then sweet candy may recall there used to be kids’ faces on packaging...

Breakfast Breakthrough: How Eggo Made a Major Comeback in Stranger Things

October 23, 2017

Did A Real Man Inspire The Cracker Barrel Logo?

November 12, 2018

EDITORS PICKS

Which Characters Will Be At The 2018 Macy’s Thanksgiving Day Parade?

Heather Taylor - November 14, 2018
0
The 92nd Annual Macy’s Thanksgiving Day Parade is almost upon us!

The History of the NBC Peacock

June 20, 2017

Inside the Keebler Hollow Tree Pop-Up Event

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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