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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.
EDITORS PICKS
Lasagna, Mixtapes, and Kanye West: In Conversation With Hamburger Helper’s Lefty
Debuting on packaging as “Helping Hand” in 1977, he was a four-fingered glove with a grin and deep enthusiasm for all things Hamburger Helper.
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
