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Meet Philthy, The Yards Brewing Company Brand Mascot Born During The Pandemic

Heather Taylor - June 17, 2020

The Legend of the Starbucks Siren

From Sketch Cartoon to Brand Mascot: How Fido Dido Became the Face of 7UP

The Sleepytime Bear Wakes Up!

George The Bear Makes a Sophisticated Return to Hofmeister Beer

Breaking News: The Kool-Aid Man Is Missing!

Heather Taylor - March 10, 2020
3

UFO-Yeah! Kool-Aid Debuts New Drink Mix That’s Out Of This World

Heather Taylor - September 19, 2019
0

The Untold Story of Nestlé’s Farfel the Dog

Heather Taylor - August 8, 2017
3

Ken Stewart, Creator Of Coca-Cola Polar Bears, Reflects On Their 25th...

Heather Taylor - December 17, 2018
2

Top 5 Memorable Moments When Mascots Met Santa Claus

Heather Taylor - December 12, 2019
0

From Sketch Cartoon to Brand Mascot: How Fido Dido Became the...

Heather Taylor - April 30, 2018
0

10 Brand Mascots We’d Dress Up As For Halloween

Heather Taylor - October 25, 2017
0

“Spice Up Your Cinco” with the Most Interesting Man in the...

Heather Taylor - May 5, 2017
1

All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017
0

Throwback: Mountain Dew’s Willy the Hillbilly

Heather Taylor - June 12, 2017
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

All About Snap, Crackle, and Pop from Rice Krispies

June 26, 2017

EDITORS PICKS

What are Brand Mascots Tweeting About in Summer 2022?

Heather Taylor - July 12, 2022
0
As the esteemed PopIcon editor, I like to keep up with brand mascots and how they spend their summer vacations. Brand mascots are some...

The Pillsbury Bake-Off is Back!

August 15, 2017

A Look Back at the Olympic Mascots: 2000s – 2010s

August 3, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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