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AWEurope Throwback: Typhoo Tea Gnu

Heather Taylor - May 10, 2021

7 Alcohol Brand Mascots We’d Like to (Safely) Grab a Drink With Post-Quarantine

The Kool-Aid Man Is Back!

Breaking News: The Kool-Aid Man Is Missing!

Top 5 Memorable Moments When Mascots Met Santa Claus

The Kool-Aid Man Is Back!

Heather Taylor - April 10, 2020
0

Introducing Jane Walker, the First Female Iteration for Johnnie Walker Black...

Heather Taylor - March 1, 2018
0

The Untold Story of Nestlé’s Farfel the Dog

Heather Taylor - August 8, 2017
3

How the Tetley Tea Folk Made a Comeback with UK Audiences

Heather Taylor - April 5, 2021
1

The Legend of the Starbucks Siren

Heather Taylor - November 22, 2016
0

Behind the Icons: Ed Graham

Heather Taylor - April 16, 2018
0

The Kool-Aid Man, Lil Jon Team Up With TikTok For An...

Heather Taylor - December 4, 2019
0

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Heather Taylor - December 21, 2020
5

10 Brand Mascots We’d Dress Up As For Halloween

Heather Taylor - October 25, 2017
0

Meet Philthy, The Yards Brewing Company Brand Mascot Born During The...

Heather Taylor - June 17, 2020
1
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POPULAR

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

Heather Taylor - June 29, 2021
2
If you’ve ever been to a Vineyard Vines storefront or browsed the website for the popular apparel and accessory company, chances are you may recognize their grinning, pink whale logo. What you may not know, however, is that there is a rich history behind this whale and the company.

A Tale of Two Slushies: ICEE Bear and SLUSH PUPPiE

July 16, 2018

Design Evolution: Sour Patch Kids

May 16, 2022

EDITORS PICKS

The Legend of the Starbucks Siren

Heather Taylor - November 22, 2016
0
She has flowing hair and wears a crown like adornment atop her head. Her face is serene and her all-knowing grin is akin to the Mona Lisa — if Da Vinci’s masterpiece was ever a secret coffee enthusiast, that is.

A Very Monster Cereals Halloween

October 30, 2017

Meet Tencent’s QQ Penguin

July 11, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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