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The Kool-Aid Man Is Back!

Heather Taylor - April 10, 2020

UFO-Yeah! Kool-Aid Debuts New Drink Mix That’s Out Of This World

Borden’s Elsie Returns For A Glass Half-Full Rebrand

Who Was the Coca-Cola Sprite Boy?

Throwback: Squeezit

How the Clydesdales Became The Symbols of Budweiser

Heather Taylor - December 13, 2017
0

This Calls for Tequila: In Conversation with Jonathan Goldsmith

Heather Taylor - January 30, 2018
1

AW Throwback: Swiss Miss

Heather Taylor - October 21, 2019
0

7 Alcohol Brand Mascots We’d Like to (Safely) Grab a Drink...

Heather Taylor - May 20, 2020
0

Doggone It! The Most Memorable Real-Life Dogs in Advertising

Heather Taylor - May 29, 2018
0

Meet Philthy, The Yards Brewing Company Brand Mascot Born During The...

Heather Taylor - June 17, 2020
1

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Heather Taylor - December 21, 2020
5

Top 5 Memorable Moments When Mascots Met Santa Claus

Heather Taylor - December 12, 2019
0

Breaking News: The Kool-Aid Man Is Missing!

Heather Taylor - March 10, 2020
3

The Untold Story of Nestlé’s Farfel the Dog

Heather Taylor - August 8, 2017
3
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POPULAR

All About Snap, Crackle, and Pop from Rice Krispies

Heather Taylor - June 26, 2017
2
One of the greatest mascot trios in advertising history lives in the cereal aisle of grocery stores, and yet they remain a mystery to so many breakfast enthusiasts. What do we really know about Snap, Crackle, and Pop, the faces behind Kellogg’s Rice Krispies?

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

Meet the Pillsbury Doughboy’s Family!

July 11, 2017

EDITORS PICKS

Osito Bimbo Takes Flight on the Rise & Shine Tour

Heather Taylor - November 15, 2017
0
It’s a bird, it’s a plane, it’s… The Osito Bimbo Bear balloon!

Design Evolution: Mr. Peanut

March 27, 2017

2007 Madison Avenue Walk of Fame Winner Profiles

September 2, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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