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The Sleepytime Bear Wakes Up!

Heather Taylor - November 3, 2021

7 Brand Mascots We Wish Would Take Over Our Social Media Accounts

A Tale of Two Slushies: ICEE Bear and SLUSH PUPPiE

Introducing Jane Walker, the First Female Iteration for Johnnie Walker Black Label

What Will the New Most Interesting Man in the World Do Next?

The Sleepytime Bear Wakes Up!

Heather Taylor - November 3, 2021
1

UFO-Yeah! Kool-Aid Debuts New Drink Mix That’s Out Of This World

Heather Taylor - September 19, 2019
0

AW Throwback: Swiss Miss

Heather Taylor - October 21, 2019
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The Kool-Aid Man Crashes Soundcloud With OH YEAH! Anthem

Heather Taylor - August 20, 2019
0

All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017
0

George The Bear Makes a Sophisticated Return to Hofmeister Beer

Heather Taylor - April 26, 2023
0

The Untold Story of Nestlé’s Farfel the Dog

Heather Taylor - August 8, 2017
3

Behind the Icons: Ed Graham

Heather Taylor - April 16, 2018
0

Doggone It! The Most Memorable Real-Life Dogs in Advertising

Heather Taylor - May 29, 2018
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Introducing Jane Walker, the First Female Iteration for Johnnie Walker Black...

Heather Taylor - March 1, 2018
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017

EDITORS PICKS

Who is Little Debbie?

Heather Taylor - November 6, 2017
1
In 1960, the McKees came up with a new brand of snack cakes and tried to think of a catchy name for them. Nothing felt right until they came across a photo of their four-year-old granddaughter Debbie wearing a cowgirl hat.

Which Characters Will Be At The 2018 Macy’s Thanksgiving Day Parade?

November 14, 2018

How Waldo the Wizard Became the Short-Lived Lucky Charms Mascot

March 13, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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