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From Sketch Cartoon to Brand Mascot: How Fido Dido Became the Face of 7UP

Heather Taylor - April 30, 2018

A Tale of Two Slushies: ICEE Bear and SLUSH PUPPiE

Borden’s Elsie Returns For A Glass Half-Full Rebrand

Throwback: Hawaiian Punch’s Punchy

Doggone It! The Most Memorable Real-Life Dogs in Advertising

What Will the New Most Interesting Man in the World Do...

Heather Taylor - October 26, 2016
0

Celebrate National Root Beer Float Day with A&W’s Rooty!

Heather Taylor - August 7, 2017
0

Top 5 Memorable Moments When Mascots Met Santa Claus

Heather Taylor - December 12, 2019
0

Meet Haddon Sundblom, Creator of Coca-Cola’s Santa Claus

Heather Taylor - December 19, 2017
0

Ready to Reverse Trick-or-Treat with the Kool-Aid Man?

Heather Taylor - October 28, 2020
0

Baby It’s Cold Outside! Here Are Our Top 4 Winter Beverage...

Heather Taylor - December 11, 2018
0

Borden’s Elsie Returns For A Glass Half-Full Rebrand

Heather Taylor - May 21, 2019
0

This Calls for Tequila: In Conversation with Jonathan Goldsmith

Heather Taylor - January 30, 2018
1

All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017
0

How Fudgie the Whale Became “Fudgie the Beer”

Heather Taylor - June 19, 2018
0
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POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

Meet the Hostess Gang!

June 4, 2018

EDITORS PICKS

The Legend of Jean LaFoote

Heather Taylor - February 26, 2018
2
Ahoy, 360 readers! You know all about Horatio Magellen Crunch, AKA Cap’n Crunch, and his adventures across the Milk Sea in the S.S. Guppy but what about his greatest nemesis, the pirate Jean LaFoote?

Glimpse Inside the Peanut Pals: An Exclusive Club for Mr. Peanut...

January 15, 2018

Throwback: Quisp

May 20, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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