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Borden’s Elsie Returns For A Glass Half-Full Rebrand

Heather Taylor - May 21, 2019

The Legend of the Starbucks Siren

AW Throwback: Swiss Miss

The Sleepytime Bear Wakes Up!

10 Brand Mascots We’d Dress Up As For Halloween

Bottoms Up! Carvel Debuts Two New Beers For Iconic Cookie Puss

Heather Taylor - March 13, 2019
0

Meet Haddon Sundblom, Creator of Coca-Cola’s Santa Claus

Heather Taylor - December 19, 2017
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Who Was the Coca-Cola Sprite Boy?

Heather Taylor - December 20, 2017
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The Kool-Aid Man, Lil Jon Team Up With TikTok For An...

Heather Taylor - December 4, 2019
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All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017
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How Fudgie the Whale Became “Fudgie the Beer”

Heather Taylor - June 19, 2018
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Introducing Jane Walker, the First Female Iteration for Johnnie Walker Black...

Heather Taylor - March 1, 2018
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Lil Jon and Kool-Aid Man Drop A Holiday Single, And It’s...

Heather Taylor - December 21, 2018
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Throwback: Hawaiian Punch’s Punchy

Heather Taylor - July 18, 2016
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UFO-Yeah! Kool-Aid Debuts New Drink Mix That’s Out Of This World

Heather Taylor - September 19, 2019
0
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The Story of Green Giant’s Sprout

Heather Taylor - August 28, 2017
0
In September 1972, a mysterious new visitor arrived to the Green Giant’s Valley. Much like the beloved harvest icon, this new character was green and dressed in leaves.

Meet the Pillsbury Doughboy’s Family!

July 11, 2017

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

EDITORS PICKS

AW Throwback: Swiss Miss

Heather Taylor - October 21, 2019
0
Yodel-ay-hee-hoo! Are you a longtime fan of the hot cocoa and hot chocolate company Swiss Miss? If so, you may recall Swiss Miss had an iconic character that represented the brand several decades ago.

10 Magical Facts About Ernie Keebler That Will Surprise and Delight...

December 20, 2016

AWEurope Throwback: The Country Life Buttermen

May 3, 2021

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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