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The Kool-Aid Man Is Back!

Heather Taylor - April 10, 2020

The Kool-Aid Man Crashes Soundcloud With OH YEAH! Anthem

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

7 Brand Mascots We Wish Would Take Over Our Social Media Accounts

Meet Philthy, The Yards Brewing Company Brand Mascot Born During The Pandemic

How Fudgie the Whale Became “Fudgie the Beer”

Heather Taylor - June 19, 2018
0

Meet Philthy, The Yards Brewing Company Brand Mascot Born During The...

Heather Taylor - June 17, 2020
1

Welcome to the Land of Sky Blue Waters: How the Hamm’s...

Heather Taylor - August 1, 2018
5

How the Clydesdales Became The Symbols of Budweiser

Heather Taylor - December 13, 2017
0

Who is Captain Morgan?

Heather Taylor - August 16, 2017
0

Throwback: Nesquik Bunny

Heather Taylor - October 5, 2016
0

The Legend of the Starbucks Siren

Heather Taylor - November 22, 2016
0

The Sleepytime Bear Wakes Up!

Heather Taylor - November 3, 2021
1

How the Tetley Tea Folk Made a Comeback with UK Audiences

Heather Taylor - April 5, 2021
1

Borden’s Elsie Returns For A Glass Half-Full Rebrand

Heather Taylor - May 21, 2019
0
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POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017

EDITORS PICKS

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 2)

Heather Taylor - September 13, 2017
1
Let’s take a look at some of the lesser-known icons in McDonaldland that were part of Ronald’s BFF squad.

The Inside Scoop Behind the “Whatever Froots Your Loops” Campaign

July 6, 2017

Design Evolution: Mr. Peanut

March 27, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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