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Design Evolution: Sour Patch Kids
Who are the Sour Patch Kids?
Longtime fans of the famously sour then sweet candy may recall there used to be kids’ faces on packaging...
EDITORS PICKS
Here’s What Happens When Brand Mascots Meet Santa Claus
When a mascot meets Santa, magic happens. These are no ordinary encounters. Sometimes he’s there to offer a helping hand or share a heartwarming message.
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
