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The Kool-Aid Man Is Back!

Heather Taylor - April 10, 2020

Ready to Reverse Trick-or-Treat with the Kool-Aid Man?

How Fudgie the Whale Became “Fudgie the Beer”

Throwback: Nesquik Bunny

From Sketch Cartoon to Brand Mascot: How Fido Dido Became the Face of 7UP

Borden’s Elsie Returns For A Glass Half-Full Rebrand

Heather Taylor - May 21, 2019
0

How the Tetley Tea Folk Made a Comeback with UK Audiences

Heather Taylor - April 5, 2021
1

The Kool-Aid Man, Lil Jon Team Up With TikTok For An...

Heather Taylor - December 4, 2019
0

Behind the Icons: Ed Graham

Heather Taylor - April 16, 2018
0

7 Brand Mascots We Wish Would Take Over Our Social Media...

Heather Taylor - August 22, 2017
0

A Tale Of Fire, Ice, And Kool Aid: The Kool-Aid Man...

Heather Taylor - April 11, 2019
1

AW Throwback: Swiss Miss

Heather Taylor - October 21, 2019
0

All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017
0

7 Alcohol Brand Mascots We’d Like to (Safely) Grab a Drink...

Heather Taylor - May 20, 2020
0

Baby It’s Cold Outside! Here Are Our Top 4 Winter Beverage...

Heather Taylor - December 11, 2018
0
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POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

Meet the Hostess Gang!

June 4, 2018

EDITORS PICKS

The Brief, Unusual Life of the Arby’s Oven Mitt

Heather Taylor - April 18, 2018
3
Arby’s introduced an animated character on March 2, 2003 named Oven Mitt to become the new spokes…mitt for the brand.

Elmer, Buckets, Doc, and More: Meet the Keebler Elves!

November 13, 2017

Throwback: Squeezit

July 27, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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