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AW Throwback: Swiss Miss

Heather Taylor - October 21, 2019

UFO-Yeah! Kool-Aid Debuts New Drink Mix That’s Out Of This World

Doggone It! The Most Memorable Real-Life Dogs in Advertising

How the Tetley Tea Folk Made a Comeback with UK Audiences

7 Brand Mascots We Wish Would Take Over Our Social Media Accounts

Borden’s Elsie Returns For A Glass Half-Full Rebrand

Heather Taylor - May 21, 2019
0

The Legend of the Starbucks Siren

Heather Taylor - November 22, 2016
0

Behind the Icons: Ed Graham

Heather Taylor - April 16, 2018
0

AW Throwback: Swiss Miss

Heather Taylor - October 21, 2019
0

Meet Haddon Sundblom, Creator of Coca-Cola’s Santa Claus

Heather Taylor - December 19, 2017
0

Celebrate National Root Beer Float Day with A&W’s Rooty!

Heather Taylor - August 7, 2017
0

How the Clydesdales Became The Symbols of Budweiser

Heather Taylor - December 13, 2017
0

7 Alcohol Brand Mascots We’d Like to (Safely) Grab a Drink...

Heather Taylor - May 20, 2020
0

AWEurope Throwback: Typhoo Tea Gnu

Heather Taylor - May 10, 2021
0

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Heather Taylor - December 21, 2020
5
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POPULAR

Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022
1
Who are the Sour Patch Kids? Longtime fans of the famously sour then sweet candy may recall there used to be kids’ faces on packaging...

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

EDITORS PICKS

Meet Tencent’s QQ Penguin

Heather Taylor - July 11, 2017
0
What’s black, white, and winking all over? It’s none other than the QQ Penguin, the adorable brand mascot behind Tencent QQ.

Bill Hader Introduces Fans to “Flavor Stacking” in Pringles’ First Super...

January 24, 2018

Chatting with Advertising’s Most Iconic Mascots

September 29, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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