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The Untold Story of Nestlé’s Farfel the Dog

Heather Taylor - August 8, 2017

Who is Captain Morgan?

A Tale Of Fire, Ice, And Kool Aid: The Kool-Aid Man Is Coming In Game Of Thrones Spoof

Throwback: Mountain Dew’s Willy the Hillbilly

AWEurope Throwback: Typhoo Tea Gnu

Lil Jon and Kool-Aid Man Drop A Holiday Single, And It’s...

Heather Taylor - December 21, 2018
0

How the Tetley Tea Folk Made a Comeback with UK Audiences

Heather Taylor - April 5, 2021
1

Throwback: Squeezit

Heather Taylor - July 27, 2017
1

George The Bear Makes a Sophisticated Return to Hofmeister Beer

Heather Taylor - April 26, 2023
0

The Untold Story of Nestlé’s Farfel the Dog

Heather Taylor - August 8, 2017
3

7 Brand Mascots We Wish Would Take Over Our Social Media...

Heather Taylor - August 22, 2017
0

“Spice Up Your Cinco” with the Most Interesting Man in the...

Heather Taylor - May 5, 2017
1

A Tale Of Fire, Ice, And Kool Aid: The Kool-Aid Man...

Heather Taylor - April 11, 2019
1

All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017
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Celebrate National Root Beer Float Day with A&W’s Rooty!

Heather Taylor - August 7, 2017
0
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POPULAR

Behind the Icons: Joel Friedman

Heather Taylor - July 30, 2018
1
As a kid, Joel Friedman loved listening to Kellogg’s jingles from the 1960s. Little did he know then, those jingles would pave the path for his career in advertising.

The Marvelous Life Of The Little Utz Girl

January 30, 2019

Design Evolution: Sour Patch Kids

May 16, 2022

EDITORS PICKS

Advertising’s Secret Weapon? It’s The Brand Mascot

Heather Taylor - April 19, 2022
1
Jim “Rocki” Nawrocki has always been amazed at how many people love the Pillsbury Doughboy. https://youtu.be/p0wqNxtjIiM Nawrocki started his career in 1970 as a junior art...

Geoffrey the Giraffe, the Toys”R”Us Icon, is Heading on a World...

May 25, 2022

7 Brand Mascots Heading to the Macy’s Thanksgiving Day Parade 2021

November 22, 2021

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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