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Borden’s Elsie Returns For A Glass Half-Full Rebrand

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Throwback: Squeezit

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How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

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Who is Captain Morgan?

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Throwback: Mountain Dew’s Willy the Hillbilly

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The Kool-Aid Man Is Back!

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A Tale of Two Slushies: ICEE Bear and SLUSH PUPPiE

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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
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In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017

Design Evolution: Sour Patch Kids

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EDITORS PICKS

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018
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Female brand mascots have been getting stuck with the short end of the advertising stick longer than you may realize.

Top 5 Memorable Moments When Mascots Met Santa Claus

December 12, 2019

How To Redesign Chicken of the Sea’s Catalina After Two Decades

March 13, 2023

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

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