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Meet Haddon Sundblom, Creator of Coca-Cola’s Santa Claus

Heather Taylor - December 19, 2017

Introducing Jane Walker, the First Female Iteration for Johnnie Walker Black Label

A Tale of Two Slushies: ICEE Bear and SLUSH PUPPiE

Lil Jon and Kool-Aid Man Drop A Holiday Single, And It’s All We Really Want For Christmas

AW Throwback: Swiss Miss

The Untold Story of Nestlé’s Farfel the Dog

Heather Taylor - August 8, 2017
3

A Tale Of Fire, Ice, And Kool Aid: The Kool-Aid Man...

Heather Taylor - April 11, 2019
1

Throwback: Mountain Dew’s Willy the Hillbilly

Heather Taylor - June 12, 2017
0

Putting the “Kool” Back in Kool-Aid

Heather Taylor - April 25, 2018
1

From Sketch Cartoon to Brand Mascot: How Fido Dido Became the...

Heather Taylor - April 30, 2018
0

Introducing Jane Walker, the First Female Iteration for Johnnie Walker Black...

Heather Taylor - March 1, 2018
0

The Sleepytime Bear Wakes Up!

Heather Taylor - November 3, 2021
1

How the Clydesdales Became The Symbols of Budweiser

Heather Taylor - December 13, 2017
0

AWEurope Throwback: Typhoo Tea Gnu

Heather Taylor - May 10, 2021
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Welcome to the Land of Sky Blue Waters: How the Hamm’s...

Heather Taylor - August 1, 2018
5
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
11
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

The Marvelous Life Of The Little Utz Girl

January 30, 2019

EDITORS PICKS

Throwback: Kellogg’s Cornelius Rooster

Heather Taylor - November 10, 2016
2
As Corn Flakes began to rise in popularity around the world, Kellogg’s sought out an agency to create a brand mascot for its cereal packaging.

The Return of the Gorton’s Fisherman

February 15, 2017

Meet Jus-Rol Janet, the UK Pastry Icon

May 2, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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