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Borden’s Elsie Returns For A Glass Half-Full Rebrand

Heather Taylor - May 21, 2019

Throwback: Squeezit

The Sleepytime Bear Wakes Up!

Putting the “Kool” Back in Kool-Aid

From Sketch Cartoon to Brand Mascot: How Fido Dido Became the Face of 7UP

Celebrate National Root Beer Float Day with A&W’s Rooty!

Heather Taylor - August 7, 2017
0

AW Throwback: Swiss Miss

Heather Taylor - October 21, 2019
0

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Heather Taylor - December 21, 2020
5

The Legend of the Starbucks Siren

Heather Taylor - November 22, 2016
0

Doggone It! The Most Memorable Real-Life Dogs in Advertising

Heather Taylor - May 29, 2018
0

Can We Still Be Funny? Asks Rob Fletcher, Founder and Creative...

PopIcon - December 3, 2019
0

How the Clydesdales Became The Symbols of Budweiser

Heather Taylor - December 13, 2017
0

The Kool-Aid Man Crashes Soundcloud With OH YEAH! Anthem

Heather Taylor - August 20, 2019
0

Lil Jon and Kool-Aid Man Drop A Holiday Single, And It’s...

Heather Taylor - December 21, 2018
0

Behind the Icons: Ed Graham

Heather Taylor - April 16, 2018
0
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POPULAR

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
1
He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

Throwback: Speedy Alka-Seltzer

May 2, 2016

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

EDITORS PICKS

The Brief, Unusual Life of the Arby’s Oven Mitt

Heather Taylor - April 18, 2018
3
Arby’s introduced an animated character on March 2, 2003 named Oven Mitt to become the new spokes…mitt for the brand.

Chatting with Advertising’s Most Iconic Mascots

September 29, 2017

Celebrate Earth Day and Get to Know Smokey Bear with These...

April 22, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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