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Ken Stewart, Creator Of Coca-Cola Polar Bears, Reflects On Their 25th Anniversary

Heather Taylor - December 17, 2018

7 Brand Mascots We Wish Would Take Over Our Social Media Accounts

The Kool-Aid Man, Lil Jon Team Up With TikTok For An #OhYEAHChristmas

Borden’s Elsie Returns For A Glass Half-Full Rebrand

Meet Haddon Sundblom, Creator of Coca-Cola’s Santa Claus

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Heather Taylor - December 21, 2020
5

AW Throwback: Swiss Miss

Heather Taylor - October 21, 2019
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The Kool-Aid Man, Lil Jon Team Up With TikTok For An...

Heather Taylor - December 4, 2019
0

Welcome to the Land of Sky Blue Waters: How the Hamm’s...

Heather Taylor - August 1, 2018
5

“Spice Up Your Cinco” with the Most Interesting Man in the...

Heather Taylor - May 5, 2017
1

How the Clydesdales Became The Symbols of Budweiser

Heather Taylor - December 13, 2017
0

This Calls for Tequila: In Conversation with Jonathan Goldsmith

Heather Taylor - January 30, 2018
1

Putting the “Kool” Back in Kool-Aid

Heather Taylor - April 25, 2018
1

7 Alcohol Brand Mascots We’d Like to (Safely) Grab a Drink...

Heather Taylor - May 20, 2020
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Breaking News: The Kool-Aid Man Is Missing!

Heather Taylor - March 10, 2020
3
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POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017

EDITORS PICKS

5 Facts You Never Knew About the Osito Bimbo Bear

Heather Taylor - November 17, 2017
3
If you’ve ever spotted a delivery truck from Bimbo Bakeries, you’ve probably seen the image of an adorable, fuzzy bear wearing an apron painted on the truck’s side.

Meet Haddon Sundblom, Creator of Coca-Cola’s Santa Claus

December 19, 2017

A Guided Tour Inside the Keebler Hollow Tree

January 3, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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