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How the Tetley Tea Folk Made a Comeback with UK Audiences

Heather Taylor - April 5, 2021

Borden’s Elsie Returns For A Glass Half-Full Rebrand

Breaking News: The Kool-Aid Man Is Missing!

From Sketch Cartoon to Brand Mascot: How Fido Dido Became the Face of 7UP

Doggone It! The Most Memorable Real-Life Dogs in Advertising

Doggone It! The Most Memorable Real-Life Dogs in Advertising

Heather Taylor - May 29, 2018
0

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Heather Taylor - December 21, 2020
5

This Calls for Tequila: In Conversation with Jonathan Goldsmith

Heather Taylor - January 30, 2018
1

Throwback: Squeezit

Heather Taylor - July 27, 2017
1

Can We Still Be Funny? Asks Rob Fletcher, Founder and Creative...

PopIcon - December 3, 2019
0

Who Was the Coca-Cola Sprite Boy?

Heather Taylor - December 20, 2017
0

Putting the “Kool” Back in Kool-Aid

Heather Taylor - April 25, 2018
1

Baby It’s Cold Outside! Here Are Our Top 4 Winter Beverage...

Heather Taylor - December 11, 2018
0

What Will the New Most Interesting Man in the World Do...

Heather Taylor - October 26, 2016
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How the Clydesdales Became The Symbols of Budweiser

Heather Taylor - December 13, 2017
0
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POPULAR

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

Heather Taylor - September 7, 2017
3
Today, we’re returning for a look back at these magical characters including beloved icons like Grimace and the Fry Kids in our two-part McDonaldland series.

Behind the Icons: Joel Friedman

July 30, 2018

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

The Spooktacular Origins of Monster Cereals

Heather Taylor - October 27, 2016
0
Each year, a trio of eerie-istible characters makes their descent onto grocery shelves everywhere, casting a haunting glow over the cereal aisle.

Carvel’s Fudgie the Whale Turns 40! Peek into His Cool World

June 29, 2017

Throwback: Vlasic Stork

April 14, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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