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Follow Your Nose: The Staying Power of Toucan Sam
When Peter Lohmeier first joined Leo Burnett in 1974, the Kellogg’s Froot Loops account, brightly colored mascot Toucan Sam, and its tagline “Follow your nose!” had already been with the agency for four years.
EDITORS PICKS
Gimme That ‘Za: The Wacky World of Pizza Mascots
Few meals were as beloved in the 1980s and 1990s as the round wheel of sauce, cheese, meats, and veggies that ruled over any other dinner option for kids or adults: I’m talking about pizza!
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
