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Meet Philthy, The Yards Brewing Company Brand Mascot Born During The Pandemic

Heather Taylor - June 17, 2020

UFO-Yeah! Kool-Aid Debuts New Drink Mix That’s Out Of This World

Putting the “Kool” Back in Kool-Aid

Lil Jon and Kool-Aid Man Drop A Holiday Single, And It’s All We Really Want For Christmas

The Untold Story of Nestlé’s Farfel the Dog

Doggone It! The Most Memorable Real-Life Dogs in Advertising

Heather Taylor - May 29, 2018
0

Welcome to the Land of Sky Blue Waters: How the Hamm’s...

Heather Taylor - August 1, 2018
5

The Legend of the Starbucks Siren

Heather Taylor - November 22, 2016
0

What Will the New Most Interesting Man in the World Do...

Heather Taylor - October 26, 2016
0

Who Was the Coca-Cola Sprite Boy?

Heather Taylor - December 20, 2017
0

This Calls for Tequila: In Conversation with Jonathan Goldsmith

Heather Taylor - January 30, 2018
1

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Heather Taylor - December 21, 2020
5

The Sleepytime Bear Wakes Up!

Heather Taylor - November 3, 2021
1

7 Alcohol Brand Mascots We’d Like to (Safely) Grab a Drink...

Heather Taylor - May 20, 2020
0

The Kool-Aid Man Is Back!

Heather Taylor - April 10, 2020
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

Design Evolution: Sour Patch Kids

May 16, 2022

EDITORS PICKS

Introducing Jane Walker, the First Female Iteration for Johnnie Walker Black...

Heather Taylor - March 1, 2018
0
See Jane represent. For the very first time, legacy Scotch whisky brand Johnnie Walker has debuted a female iteration of its famous Striding Man logo in recognition of women who lead the way.

Breakfast Breakthrough: How Eggo Made a Major Comeback in Stranger Things

October 23, 2017

Throwback: Ronald McDonald

June 12, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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