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The Kool-Aid Man Crashes Soundcloud With OH YEAH! Anthem

Heather Taylor - August 20, 2019

How Fudgie the Whale Became “Fudgie the Beer”

7 Alcohol Brand Mascots We’d Like to (Safely) Grab a Drink With Post-Quarantine

Throwback: Hawaiian Punch’s Punchy

This Calls for Tequila: In Conversation with Jonathan Goldsmith

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Heather Taylor - December 21, 2020
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Breaking News: The Kool-Aid Man Is Missing!

Heather Taylor - March 10, 2020
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Ready to Reverse Trick-or-Treat with the Kool-Aid Man?

Heather Taylor - October 28, 2020
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Throwback: Nesquik Bunny

Heather Taylor - October 5, 2016
0

How Fudgie the Whale Became “Fudgie the Beer”

Heather Taylor - June 19, 2018
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Budweiser Clydesdales and Puppy Celebrate Safe Reunion in “Reunited with Buds”

Heather Taylor - June 29, 2020
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AWEurope Throwback: Typhoo Tea Gnu

Heather Taylor - May 10, 2021
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Introducing Jane Walker, the First Female Iteration for Johnnie Walker Black...

Heather Taylor - March 1, 2018
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What Will the New Most Interesting Man in the World Do...

Heather Taylor - October 26, 2016
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Throwback: Mountain Dew’s Willy the Hillbilly

Heather Taylor - June 12, 2017
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POPULAR

Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022
1
Who are the Sour Patch Kids? Longtime fans of the famously sour then sweet candy may recall there used to be kids’ faces on packaging...

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

What Was It Like to Work on the Last Pillsbury Stop-Motion...

Heather Taylor - August 28, 2022
1
In 1990, the Pillsbury Doughboy, Pillsbury’s beloved brand mascot, was transitioning away from stop-motion animation to CGI animation. But animator Tom Rubalcava, who was...

6 Fun Facts About the California Raisins Worth Hearing Through the...

June 22, 2016

Introducing Jane Walker, the First Female Iteration for Johnnie Walker Black...

March 1, 2018

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

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Looking Back at Quake, Quisp’s Biggest Rival

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