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AW Throwback: Swiss Miss

Heather Taylor - October 21, 2019

Breaking News: The Kool-Aid Man Is Missing!

The Kool-Aid Man, Lil Jon Team Up With TikTok For An #OhYEAHChristmas

All the Brand Mascots That Made Headlines in 2017

The Legend of the Starbucks Siren

Ken Stewart, Creator Of Coca-Cola Polar Bears, Reflects On Their 25th...

Heather Taylor - December 17, 2018
2

7 Alcohol Brand Mascots We’d Like to (Safely) Grab a Drink...

Heather Taylor - May 20, 2020
0

How the Tetley Tea Folk Made a Comeback with UK Audiences

Heather Taylor - April 5, 2021
1

Meet Philthy, The Yards Brewing Company Brand Mascot Born During The...

Heather Taylor - June 17, 2020
1

Who is Captain Morgan?

Heather Taylor - August 16, 2017
0

The Sleepytime Bear Wakes Up!

Heather Taylor - November 3, 2021
1

How the Clydesdales Became The Symbols of Budweiser

Heather Taylor - December 13, 2017
0

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Heather Taylor - December 21, 2020
5

Who Was the Coca-Cola Sprite Boy?

Heather Taylor - December 20, 2017
0

Behind the Icons: Ed Graham

Heather Taylor - April 16, 2018
0
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POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

EDITORS PICKS

Throwback: Mr. Bubble

Heather Taylor - February 20, 2018
1
Splish splash! For more than 50 years, Mr. Bubble has been America’s favorite bath time buddy for kids of all ages as one of the top-selling bubble baths.

Breaking News: The Planters NUTmobile Has Been Stolen!

July 14, 2017

A Look Back at the Olympic Mascots: 2000s – 2010s

August 3, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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