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Introducing Jane Walker, the First Female Iteration for Johnnie Walker Black Label

Heather Taylor - March 1, 2018

Putting the “Kool” Back in Kool-Aid

How the Clydesdales Became The Symbols of Budweiser

Can We Still Be Funny? Asks Rob Fletcher, Founder and Creative Partner at isobel

AW Throwback: Swiss Miss

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Heather Taylor - December 21, 2020
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Meet Haddon Sundblom, Creator of Coca-Cola’s Santa Claus

Heather Taylor - December 19, 2017
0

The Sleepytime Bear Wakes Up!

Heather Taylor - November 3, 2021
1

How the Tetley Tea Folk Made a Comeback with UK Audiences

Heather Taylor - April 5, 2021
1

Bottoms Up! Carvel Debuts Two New Beers For Iconic Cookie Puss

Heather Taylor - March 13, 2019
0

AW Throwback: Swiss Miss

Heather Taylor - October 21, 2019
0

The Kool-Aid Man Crashes Soundcloud With OH YEAH! Anthem

Heather Taylor - August 20, 2019
0

Meet Philthy, The Yards Brewing Company Brand Mascot Born During The...

Heather Taylor - June 17, 2020
1

Top 5 Memorable Moments When Mascots Met Santa Claus

Heather Taylor - December 12, 2019
0

Can We Still Be Funny? Asks Rob Fletcher, Founder and Creative...

PopIcon - December 3, 2019
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

The Marvelous Life Of The Little Utz Girl

January 30, 2019

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

EDITORS PICKS

Where Does Your Favorite Mascot Rank With America’s Most Memorable Mascots?

Heather Taylor - August 15, 2019
1
We’re big fans of brand mascots at PopIcon, but how does our love for characters measure up to the rest of the United States?

How to Play Ice Hockey with Ronald McDonald

December 18, 2019

The Keebler Elves Head to NYC to Debut Hollow Tree Pop-Up...

June 12, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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