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Behind the Icons: Ed Graham

Heather Taylor - April 16, 2018

Lil Jon and Kool-Aid Man Drop A Holiday Single, And It’s All We Really Want For Christmas

7 Alcohol Brand Mascots We’d Like to (Safely) Grab a Drink With Post-Quarantine

Throwback: Squeezit

Throwback: Hawaiian Punch’s Punchy

Throwback: Nesquik Bunny

Heather Taylor - October 5, 2016
0

The Untold Story of Nestlé’s Farfel the Dog

Heather Taylor - August 8, 2017
3

All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017
0

AW Throwback: Swiss Miss

Heather Taylor - October 21, 2019
0

How the Clydesdales Became The Symbols of Budweiser

Heather Taylor - December 13, 2017
0

Who is Captain Morgan?

Heather Taylor - August 16, 2017
0

Lil Jon and Kool-Aid Man Drop A Holiday Single, And It’s...

Heather Taylor - December 21, 2018
0

What Will the New Most Interesting Man in the World Do...

Heather Taylor - October 26, 2016
0

Welcome to the Land of Sky Blue Waters: How the Hamm’s...

Heather Taylor - August 1, 2018
5

A Tale of Two Slushies: ICEE Bear and SLUSH PUPPiE

Heather Taylor - July 16, 2018
2
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POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

All About Snap, Crackle, and Pop from Rice Krispies

June 26, 2017

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

EDITORS PICKS

Presenting the 2017 Madison Avenue Walk of Fame Winners!

Heather Taylor - September 27, 2017
1
Our winners were the Energizer Bunny and Carvel Ice Cream’s Fudgie the Whale. Both icons were ecstatic about their respective wins and even prepped their own acceptance speeches! 

How Waldo the Wizard Became the Short-Lived Lucky Charms Mascot

March 13, 2018

AWChat: Heather Taylor From PopIconLife with Our Fav Summer Brand Mascots

July 31, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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