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The Untold Story of Nestlé’s Farfel the Dog

Heather Taylor - August 8, 2017

The Kool-Aid Man Is Back!

From Sketch Cartoon to Brand Mascot: How Fido Dido Became the Face of 7UP

“Spice Up Your Cinco” with the Most Interesting Man in the World

AW Throwback: Swiss Miss

Breaking News: The Kool-Aid Man Is Missing!

Heather Taylor - March 10, 2020
3

The Legend of the Starbucks Siren

Heather Taylor - November 22, 2016
0

Meet Haddon Sundblom, Creator of Coca-Cola’s Santa Claus

Heather Taylor - December 19, 2017
0

Baby It’s Cold Outside! Here Are Our Top 4 Winter Beverage...

Heather Taylor - December 11, 2018
0

Throwback: Mountain Dew’s Willy the Hillbilly

Heather Taylor - June 12, 2017
0

All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017
0

Bottoms Up! Carvel Debuts Two New Beers For Iconic Cookie Puss

Heather Taylor - March 13, 2019
0

A Tale Of Fire, Ice, And Kool Aid: The Kool-Aid Man...

Heather Taylor - April 11, 2019
1

Who is Captain Morgan?

Heather Taylor - August 16, 2017
0

7 Alcohol Brand Mascots We’d Like to (Safely) Grab a Drink...

Heather Taylor - May 20, 2020
0
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POPULAR

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
1
He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

Follow Your Nose: The Staying Power of Toucan Sam

July 18, 2018

Unlocking Headspace’s Inner Brand Character

January 6, 2021

EDITORS PICKS

Introducing Jane Walker, the First Female Iteration for Johnnie Walker Black...

Heather Taylor - March 1, 2018
0
See Jane represent. For the very first time, legacy Scotch whisky brand Johnnie Walker has debuted a female iteration of its famous Striding Man logo in recognition of women who lead the way.

Celebrate National Root Beer Float Day with A&W’s Rooty!

August 7, 2017

Macy’s Launches 5 New Floats for 2017 Thanksgiving Day Parade

November 19, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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