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From Sketch Cartoon to Brand Mascot: How Fido Dido Became the Face of 7UP

Heather Taylor - April 30, 2018

What Will the New Most Interesting Man in the World Do Next?

Throwback: Nesquik Bunny

Celebrate National Root Beer Float Day with A&W’s Rooty!

How the Tetley Tea Folk Made a Comeback with UK Audiences

AW Throwback: Swiss Miss

Heather Taylor - October 21, 2019
0

7 Alcohol Brand Mascots We’d Like to (Safely) Grab a Drink...

Heather Taylor - May 20, 2020
0

Budweiser Clydesdales and Puppy Celebrate Safe Reunion in “Reunited with Buds”

Heather Taylor - June 29, 2020
0

Doggone It! The Most Memorable Real-Life Dogs in Advertising

Heather Taylor - May 29, 2018
0

All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017
0

The Kool-Aid Man Crashes Soundcloud With OH YEAH! Anthem

Heather Taylor - August 20, 2019
0

Breaking News: The Kool-Aid Man Is Missing!

Heather Taylor - March 10, 2020
3

Lil Jon and Kool-Aid Man Drop A Holiday Single, And It’s...

Heather Taylor - December 21, 2018
0

Borden’s Elsie Returns For A Glass Half-Full Rebrand

Heather Taylor - May 21, 2019
0

Throwback: Hawaiian Punch’s Punchy

Heather Taylor - July 18, 2016
0
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POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

Celebrating 75 Years With Chiquita’s Miss Chiquita

September 24, 2019

Putting the “Kool” Back in Kool-Aid

April 25, 2018

EDITORS PICKS

Glimpse Inside the Peanut Pals: An Exclusive Club for Mr. Peanut...

Heather Taylor - January 15, 2018
0
If you’re a die-hard fan of the Planters icon Mr. Peanut, you might just be a member of the Peanut Pals.

Doggone It! The Most Memorable Real-Life Dogs in Advertising

May 29, 2018

11 Brand Mascots Advertising Pros Would Road Trip With

June 7, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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