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How the Clydesdales Became The Symbols of Budweiser

Heather Taylor - December 13, 2017

Welcome to the Land of Sky Blue Waters: How the Hamm’s Bear Disrupted the Beer Industry

Ready to Reverse Trick-or-Treat with the Kool-Aid Man?

What Will the New Most Interesting Man in the World Do Next?

Throwback: Hawaiian Punch’s Punchy

The Kool-Aid Man Is Back!

Heather Taylor - April 10, 2020
0

A Tale of Two Slushies: ICEE Bear and SLUSH PUPPiE

Heather Taylor - July 16, 2018
2

Who Was the Coca-Cola Sprite Boy?

Heather Taylor - December 20, 2017
0

Behind the Icons: Ed Graham

Heather Taylor - April 16, 2018
0

All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017
0

AWEurope Throwback: Typhoo Tea Gnu

Heather Taylor - May 10, 2021
0

Celebrate National Root Beer Float Day with A&W’s Rooty!

Heather Taylor - August 7, 2017
0

Budweiser Clydesdales and Puppy Celebrate Safe Reunion in “Reunited with Buds”

Heather Taylor - June 29, 2020
0

The Legend of the Starbucks Siren

Heather Taylor - November 22, 2016
0

Ready to Reverse Trick-or-Treat with the Kool-Aid Man?

Heather Taylor - October 28, 2020
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Elmer, Buckets, Doc, and More: Meet the Keebler Elves!

November 13, 2017

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017

EDITORS PICKS

I Illustrate Mascots: Cap’n Crunch’s Makeover Artist Ed Griffin

Heather Taylor - March 7, 2018
3
We were lucky to land an interview with Ed on National Cereal Day, fittingly enough, as he reveals more about how got involved with mascot illustration, the hardest part of a cereal box to design, and his never-ending adoration for the Quisp alien.

The Legend of the Starbucks Siren

November 22, 2016

Design Evolution: Air India Maharajah

April 2, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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