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A Tale of Two Slushies: ICEE Bear and SLUSH PUPPiE

Heather Taylor - July 16, 2018

Welcome to the Land of Sky Blue Waters: How the Hamm’s Bear Disrupted the Beer Industry

How Fudgie the Whale Became “Fudgie the Beer”

From Sketch Cartoon to Brand Mascot: How Fido Dido Became the Face of 7UP

Doggone It! The Most Memorable Real-Life Dogs in Advertising

Throwback: Mountain Dew’s Willy the Hillbilly

Heather Taylor - June 12, 2017

The Legend of the Starbucks Siren

Heather Taylor - November 22, 2016

Who is Captain Morgan?

Heather Taylor - August 16, 2017

“Spice Up Your Cinco” with the Most Interesting Man in the...

Heather Taylor - May 5, 2017

Throwback: Nesquik Bunny

Heather Taylor - October 5, 2016

Throwback: Squeezit

Heather Taylor - July 27, 2017

Putting the “Kool” Back in Kool-Aid

Heather Taylor - April 25, 2018

Celebrate National Root Beer Float Day with A&W’s Rooty!

Heather Taylor - August 7, 2017

All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017

10 Brand Mascots We’d Dress Up As For Halloween

Heather Taylor - October 25, 2017

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Ready to Reverse Trick-or-Treat with the Kool-Aid Man?

Heather Taylor - October 28, 2020

Is Halloween canceled? Not when the Kool-Aid Man is on your side! In 2020, the Kool-Aid Man is encouraging kids stuck at home on October’s most spooktacular night to reverse trick-or-treat alongside the iconic pitcher.

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

The GEICO Gecko Explores A Spooky Attic – Here’s What Happens

October 14, 2019

What Am I Gonna Be For Halloween? Making The 1995 McDonald’s...

October 9, 2019

EDITORS PICKS

Breakfast Breakthrough: How Eggo Made a Major Comeback in Stranger Things

Heather Taylor - October 23, 2017

In 2016, a young girl called Eleven wandered into a grocery store and openly shoplifted four boxes of Kellogg’s Eggo waffles.

Why The Ad Industry Will Always Need Brand Mascots

September 11, 2019

How Waldo the Wizard Became the Short-Lived Lucky Charms Mascot

March 13, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017