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George The Bear Makes a Sophisticated Return to Hofmeister Beer

Heather Taylor - April 26, 2023

The Sleepytime Bear Wakes Up!

AWEurope Throwback: Typhoo Tea Gnu

How the Tetley Tea Folk Made a Comeback with UK Audiences

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Ready to Reverse Trick-or-Treat with the Kool-Aid Man?

Heather Taylor - October 28, 2020
0

Budweiser Clydesdales and Puppy Celebrate Safe Reunion in “Reunited with Buds”

Heather Taylor - June 29, 2020
0

Meet Philthy, The Yards Brewing Company Brand Mascot Born During The...

Heather Taylor - June 17, 2020
1

7 Alcohol Brand Mascots We’d Like to (Safely) Grab a Drink...

Heather Taylor - May 20, 2020
0

The Kool-Aid Man Is Back!

Heather Taylor - April 10, 2020
0

Breaking News: The Kool-Aid Man Is Missing!

Heather Taylor - March 10, 2020
3

Top 5 Memorable Moments When Mascots Met Santa Claus

Heather Taylor - December 12, 2019
0

The Kool-Aid Man, Lil Jon Team Up With TikTok For An...

Heather Taylor - December 4, 2019
0

Can We Still Be Funny? Asks Rob Fletcher, Founder and Creative...

PopIcon - December 3, 2019
0

AW Throwback: Swiss Miss

Heather Taylor - October 21, 2019
0
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POPULAR

5 Sweet Facts About Mr. Owl, the Tootsie Pop Mascot

Heather Taylor - April 5, 2018
1
For years, we’ve pondered just how many licks it takes to get to the Tootsie Roll center of a Tootsie Pop.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Elmer, Buckets, Doc, and More: Meet the Keebler Elves!

November 13, 2017

EDITORS PICKS

Design Evolution: The Pillsbury Doughboy

Heather Taylor - April 12, 2016
0
Easily recognized in a crowd, or better yet, on a kitchen countertop, the Pillsbury Doughboy has been giggling his way into our hearts for 50 years.

Advertising’s 10 Most Stylish Brand Icons

June 6, 2016

Chatting with Advertising’s Most Iconic Mascots

September 29, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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