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Introducing Jane Walker, the First Female Iteration for Johnnie Walker Black Label

Heather Taylor - March 1, 2018

This Calls for Tequila: In Conversation with Jonathan Goldsmith

All the Brand Mascots That Made Headlines in 2017

How the Clydesdales Became The Symbols of Budweiser

10 Brand Mascots We’d Dress Up As For Halloween

Who is Captain Morgan?

Heather Taylor - August 16, 2017
0

“Spice Up Your Cinco” with the Most Interesting Man in the...

Heather Taylor - May 5, 2017
1

What Will the New Most Interesting Man in the World Do...

Heather Taylor - October 26, 2016
0

POPULAR

Who is That Adorable One-Eyed Bear Mascot for TUI UK?

Heather Taylor - March 8, 2018
0
At TUI UK, formerly Thomson Holidays, it’s Miles the Bear who gets the vacation that’s all he ever wanted in the company’s 2014 TV advert campaign.

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017

10 Brand Mascots We’d Dress Up As For Halloween

October 25, 2017

EDITORS PICKS

Who is Captain Morgan?

Heather Taylor - August 16, 2017
0
Ahoy, AW360 readers it’s National Rum Day! As we toast one another with a rum and Coke (or two) on this holiday, we’re also reminded to “live like a captain” as Captain Morgan would say.

Hello Kitty & Friends: Exploring The Wonderful World of Sanrio Mascots

September 6, 2016

Meet Miss Chiquita: The First Lady of Fruit

August 23, 2016

MOST DISCUSSED

Meet the Serta Counting Sheep

Heather Taylor - October 10, 2017
11
In 2000, mattress brand Serta worked alongside advertising agency Doner to create a campaign called “Counting Sheep” that would ultimately revolutionize mattress advertising and increase awareness of the distinctive Serta brand.

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

February 21, 2018

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017
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