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George The Bear Makes a Sophisticated Return to Hofmeister Beer

Heather Taylor - April 26, 2023

Budweiser Clydesdales and Puppy Celebrate Safe Reunion in “Reunited with Buds”

Meet Philthy, The Yards Brewing Company Brand Mascot Born During The Pandemic

7 Alcohol Brand Mascots We’d Like to (Safely) Grab a Drink With Post-Quarantine

Can We Still Be Funny? Asks Rob Fletcher, Founder and Creative Partner at isobel

Bottoms Up! Carvel Debuts Two New Beers For Iconic Cookie Puss

Heather Taylor - March 13, 2019
0

Welcome to the Land of Sky Blue Waters: How the Hamm’s...

Heather Taylor - August 1, 2018
5

How Fudgie the Whale Became “Fudgie the Beer”

Heather Taylor - June 19, 2018
0

Doggone It! The Most Memorable Real-Life Dogs in Advertising

Heather Taylor - May 29, 2018
0

Behind the Icons: Ed Graham

Heather Taylor - April 16, 2018
0

Introducing Jane Walker, the First Female Iteration for Johnnie Walker Black...

Heather Taylor - March 1, 2018
0

This Calls for Tequila: In Conversation with Jonathan Goldsmith

Heather Taylor - January 30, 2018
1

All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017
0

How the Clydesdales Became The Symbols of Budweiser

Heather Taylor - December 13, 2017
0

10 Brand Mascots We’d Dress Up As For Halloween

Heather Taylor - October 25, 2017
0
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POPULAR

Who Are Cracker Jack’s Sailor Jack and Bingo?

Heather Taylor - July 25, 2017
0
Let’s take a deeper look at the inspiration behind this iconic duo and the creation of Cracker Jack from how the snack got its name to being featured in one of the most recognizable baseball songs of all time.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

All About Snap, Crackle, and Pop from Rice Krispies

June 26, 2017

EDITORS PICKS

Gimme That ‘Za: The Wacky World of Pizza Mascots

Heather Taylor - November 13, 2017
0
Few meals were as beloved in the 1980s and 1990s as the round wheel of sauce, cheese, meats, and veggies that ruled over any other dinner option for kids or adults: I’m talking about pizza!

Meet the Tokyo 2020 Games Mascots!

March 1, 2018

A Very Monster Cereals Halloween

October 30, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017
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