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Welcome to the Land of Sky Blue Waters: How the Hamm’s Bear Disrupted the Beer Industry

Heather Taylor - August 1, 2018

How Fudgie the Whale Became “Fudgie the Beer”

Doggone It! The Most Memorable Real-Life Dogs in Advertising

Who is Captain Morgan?

“Spice Up Your Cinco” with the Most Interesting Man in the World

10 Brand Mascots We’d Dress Up As For Halloween

Heather Taylor - October 25, 2017
0

What Will the New Most Interesting Man in the World Do...

Heather Taylor - October 26, 2016
0

How the Clydesdales Became The Symbols of Budweiser

Heather Taylor - December 13, 2017
0

All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017
0

This Calls for Tequila: In Conversation with Jonathan Goldsmith

Heather Taylor - January 30, 2018
1

Behind the Icons: Ed Graham

Heather Taylor - April 16, 2018
0

Introducing Jane Walker, the First Female Iteration for Johnnie Walker Black...

Heather Taylor - March 1, 2018
0

Bottoms Up! Carvel Debuts Two New Beers For Iconic Cookie Puss

Heather Taylor - March 13, 2019
0

Can We Still Be Funny? Asks Rob Fletcher, Founder and Creative...

PopIcon - December 3, 2019
0

7 Alcohol Brand Mascots We’d Like to (Safely) Grab a Drink...

Heather Taylor - May 20, 2020
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

5 Fun Facts About Snuggle Bear

November 22, 2021

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

Carvel’s Fudgie the Whale Turns 40! Peek into His Cool World

Heather Taylor - June 29, 2017
0
For the past four decades, Fudgie has been having a whale of a good time as the perfect treat for any occasion from Father’s Day to birthdays. Dive on in with us as we explore his biggest highlights along with the inside scoop on whether or not he really is the same cake as his Carvel buddy, Cookie Puss.

8 Super Bowl Commercials Starring Brand Mascots That Defined the 2010s

December 17, 2019

Reserve the Oscar Mayer Wienermobile for an Unforgettable Proposal in 2020

October 5, 2020

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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