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Welcome to the Land of Sky Blue Waters: How the Hamm’s Bear Disrupted the Beer Industry

Heather Taylor - August 1, 2018

How Fudgie the Whale Became “Fudgie the Beer”

Doggone It! The Most Memorable Real-Life Dogs in Advertising

Who is Captain Morgan?

“Spice Up Your Cinco” with the Most Interesting Man in the World

10 Brand Mascots We’d Dress Up As For Halloween

Heather Taylor - October 25, 2017
0

What Will the New Most Interesting Man in the World Do...

Heather Taylor - October 26, 2016
0

How the Clydesdales Became The Symbols of Budweiser

Heather Taylor - December 13, 2017
0

All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017
0

This Calls for Tequila: In Conversation with Jonathan Goldsmith

Heather Taylor - January 30, 2018
1

Behind the Icons: Ed Graham

Heather Taylor - April 16, 2018
0

Introducing Jane Walker, the First Female Iteration for Johnnie Walker Black...

Heather Taylor - March 1, 2018
0

Bottoms Up! Carvel Debuts Two New Beers For Iconic Cookie Puss

Heather Taylor - March 13, 2019
0

Can We Still Be Funny? Asks Rob Fletcher, Founder and Creative...

PopIcon - December 3, 2019
0

7 Alcohol Brand Mascots We’d Like to (Safely) Grab a Drink...

Heather Taylor - May 20, 2020
0
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POPULAR

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

Heather Taylor - June 29, 2021
2
If you’ve ever been to a Vineyard Vines storefront or browsed the website for the popular apparel and accessory company, chances are you may recognize their grinning, pink whale logo. What you may not know, however, is that there is a rich history behind this whale and the company.

Happy National Sorry Charlie Day!

April 6, 2020

A Tale of Two Slushies: ICEE Bear and SLUSH PUPPiE

July 16, 2018

EDITORS PICKS

Osito Bimbo Takes Flight on the Rise & Shine Tour

Heather Taylor - November 15, 2017
0
It’s a bird, it’s a plane, it’s… The Osito Bimbo Bear balloon!

Advertising Pros Reveal Their Favorite Fast Food Mascots

January 19, 2017

The Pillsbury Bake-Off is Back!

August 15, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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