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Welcome to the Land of Sky Blue Waters: How the Hamm’s Bear Disrupted the Beer Industry

Heather Taylor - August 1, 2018

How Fudgie the Whale Became “Fudgie the Beer”

Doggone It! The Most Memorable Real-Life Dogs in Advertising

Who is Captain Morgan?

“Spice Up Your Cinco” with the Most Interesting Man in the World

10 Brand Mascots We’d Dress Up As For Halloween

Heather Taylor - October 25, 2017
0

What Will the New Most Interesting Man in the World Do...

Heather Taylor - October 26, 2016
0

How the Clydesdales Became The Symbols of Budweiser

Heather Taylor - December 13, 2017
0

All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017
0

This Calls for Tequila: In Conversation with Jonathan Goldsmith

Heather Taylor - January 30, 2018
1

Behind the Icons: Ed Graham

Heather Taylor - April 16, 2018
0

Introducing Jane Walker, the First Female Iteration for Johnnie Walker Black...

Heather Taylor - March 1, 2018
0

Bottoms Up! Carvel Debuts Two New Beers For Iconic Cookie Puss

Heather Taylor - March 13, 2019
0

Can We Still Be Funny? Asks Rob Fletcher, Founder and Creative...

PopIcon - December 3, 2019
0

7 Alcohol Brand Mascots We’d Like to (Safely) Grab a Drink...

Heather Taylor - May 20, 2020
0
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5 Fun Facts About Snuggle Bear

Heather Taylor - November 22, 2021
6
1986 marked the birth of one of advertising’s most cuddly, and snuggly, brand mascots: Snuggle Bear! Snuggle Bear represents the Snuggle brand with products including...

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

EDITORS PICKS

The Story of Green Giant’s Sprout

Heather Taylor - August 28, 2017
0
In September 1972, a mysterious new visitor arrived to the Green Giant’s Valley. Much like the beloved harvest icon, this new character was green and dressed in leaves.

Lasagna, Mixtapes, and Kanye West: In Conversation With Hamburger Helper’s Lefty

September 22, 2016

A Very Monster Cereals Halloween

October 30, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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