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Follow Your Nose: The Staying Power of Toucan Sam
When Peter Lohmeier first joined Leo Burnett in 1974, the Kellogg’s Froot Loops account, brightly colored mascot Toucan Sam, and its tagline “Follow your nose!” had already been with the agency for four years.
EDITORS PICKS
13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024
By Heather Taylor, Editor-in-Chief, PopIcon
What better way to kick off the holiday season than with the 98th Macy’s Thanksgiving Day Parade? This year’s celebration...
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
