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Welcome to the Land of Sky Blue Waters: How the Hamm’s Bear Disrupted the Beer Industry

Heather Taylor - August 1, 2018

How Fudgie the Whale Became “Fudgie the Beer”

Doggone It! The Most Memorable Real-Life Dogs in Advertising

Who is Captain Morgan?

“Spice Up Your Cinco” with the Most Interesting Man in the World

10 Brand Mascots We’d Dress Up As For Halloween

Heather Taylor - October 25, 2017
0

What Will the New Most Interesting Man in the World Do...

Heather Taylor - October 26, 2016
0

How the Clydesdales Became The Symbols of Budweiser

Heather Taylor - December 13, 2017
0

All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017
0

This Calls for Tequila: In Conversation with Jonathan Goldsmith

Heather Taylor - January 30, 2018
1

Behind the Icons: Ed Graham

Heather Taylor - April 16, 2018
0

Introducing Jane Walker, the First Female Iteration for Johnnie Walker Black...

Heather Taylor - March 1, 2018
0

Bottoms Up! Carvel Debuts Two New Beers For Iconic Cookie Puss

Heather Taylor - March 13, 2019
0

Can We Still Be Funny? Asks Rob Fletcher, Founder and Creative...

PopIcon - December 3, 2019
0

7 Alcohol Brand Mascots We’d Like to (Safely) Grab a Drink...

Heather Taylor - May 20, 2020
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
9
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Microsoft’s Clippy Makes a Comeback as an Emoji

July 20, 2021

Elmer, Buckets, Doc, and More: Meet the Keebler Elves!

November 13, 2017

EDITORS PICKS

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About...

Heather Taylor - February 23, 2017
0
Since 1971, Woodsy Owl has been encouraging one and all to “Lend a hand — care for the land!” and be the environmental change they wish to see in the world. From the story behind his name to his makeover in 1993, here’s what you might not know about the wise owl representing the United States Forest Service.

What’s Inside the Advertising Icon Museum?

September 14, 2018

Throwback: Sprinkle Spangles

May 15, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017
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