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Who is Captain Morgan?

Heather Taylor - August 16, 2017

“Spice Up Your Cinco” with the Most Interesting Man in the World

10 Brand Mascots We’d Dress Up As For Halloween

What Will the New Most Interesting Man in the World Do Next?

How the Clydesdales Became The Symbols of Budweiser

All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017
0

This Calls for Tequila: In Conversation with Jonathan Goldsmith

Heather Taylor - January 30, 2018
1

Introducing Jane Walker, the First Female Iteration for Johnnie Walker Black...

Heather Taylor - March 1, 2018
0

POPULAR

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

Heather Taylor - September 7, 2017
3
Today, we’re returning for a look back at these magical characters including beloved icons like Grimace and the Fry Kids in our two-part McDonaldland series.

Meet the Serta Counting Sheep

October 10, 2017

7 Dino-Mite Facts You Might Not Know About Dino, the Sinclair...

February 20, 2018

EDITORS PICKS

Design Evolution: Cap’n Crunch

Heather Taylor - July 18, 2016
0
In a sea of blue bicome hats, naval coats with gold epaulettes, and white ‘staches, you might wonder why I’m writing about a mascot’s design evolution when he appears to have looked the same for over 50 years.

What Will the New Most Interesting Man in the World Do...

October 26, 2016

The Advertising Week Twitter Chat on Icons

April 12, 2017

MOST DISCUSSED

Meet the Serta Counting Sheep

Heather Taylor - October 10, 2017
11
In 2000, mattress brand Serta worked alongside advertising agency Doner to create a campaign called “Counting Sheep” that would ultimately revolutionize mattress advertising and increase awareness of the distinctive Serta brand.

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

February 21, 2018

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017
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