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Colonel RoboCop Makes His KFC Debut

Heather Taylor - March 5, 2019

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Spring Breakers! Here’s What Happens When McDonaldland Characters Head To The...

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Heather Taylor - December 18, 2019
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Advertising Pros Reveal Their Favorite Fast Food Mascots

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Is Dolly the New Brand Mascot for Bob’s Big Boy?

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Throwback: Mac Tonight

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Meet HAPII, The New Face Of HungryPanda

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Gimme That ‘Za: The Wacky World of Pizza Mascots

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Meet Ollie, the Duckbassador for Duck Donuts!

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How Ronald McDonald Met Grimace

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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
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In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

All About Snap, Crackle, and Pop from Rice Krispies

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EDITORS PICKS

Meet The 2022 Madison Avenue Walk of Fame Brand Mascot Winners!

Heather Taylor - October 27, 2022
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Every year, two brand mascots are inducted into Advertising Week’s Madison Avenue Walk of Fame. Since 2004, our winners have reflected familiar faces and...

2007 Madison Avenue Walk of Fame Winner Profiles

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

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Meet the Serta Counting Sheep

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