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Every Brand Mascot Featured in Super Bowl 52

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Meet Ollie, the Duckbassador for Duck Donuts!

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The Hamburglar Returns To McDonald’s

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Advertising Pros Reveal Their Favorite Fast Food Mascots

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Jack Box Becomes First Restaurant Mascot To Be Included In PEOPLE...

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The Brief, Unusual Life of the Arby’s Oven Mitt

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How Ronald McDonald Met Grimace

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Who is Colonel Bear, KFC’s New Mascot?

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The Chick-fil-A Cows Are Back — And They Want Your Help...

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AW Throwback: McDonald’s CosMc

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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

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In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Design Evolution: Sour Patch Kids

Reserve the Oscar Mayer Wienermobile for an Unforgettable Proposal in 2020

EDITORS PICKS

AW Throwback: McDonald’s CosMc

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In early 2024, McDonald’s will be debuting a new restaurant spinoff chain called CosMc’s. Longtime McDonald’s fans likely recognize the name since CosMc is...

2004 Madison Avenue Walk of Fame Winner Profiles

Why We Vote for Mascots Every Year

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Looking Back at Quake, Quisp’s Biggest Rival

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