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Salad Bars And Mindfulness: Meditating With Chuck E. Cheese

Heather Taylor - July 8, 2019

Kevin Carlson On Being A Puppeteer For The McDonald’s McNuggets

Colonel RoboCop Makes His KFC Debut

Save The Date: McDonald’s Is Celebrating Grimace’s Birthday Starting June 12!

Chuck E. Cheese Announces Animatronic Band’s Reunion – And Surprise Residency

Chester Cheetah Becomes First Brand Icon To Portray Colonel Sanders

Heather Taylor - July 1, 2019
0

AW Throwback: McDonald’s CosMc

Heather Taylor - July 31, 2023
1

How to Play Ice Hockey with Ronald McDonald

Heather Taylor - December 18, 2019
0

October 32? Why The Quiznos Spongmonkeys Want To Extend October With...

Heather Taylor - October 27, 2023
0

Every Brand Mascot Featured in Super Bowl 52

Heather Taylor - February 5, 2018
1

Is Dolly the New Brand Mascot for Bob’s Big Boy?

Heather Taylor - July 14, 2020
1

Meet HAPII, The New Face Of HungryPanda

Heather Taylor - March 6, 2023
0

What Am I Gonna Be For Halloween? Making The 1995 McDonald’s...

Heather Taylor - October 9, 2019
0

The Delicious One’s Comeback: How Amusement Park Made the Wienerschnitzel Icon’s...

Heather Taylor - August 16, 2018
1

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 2)

Heather Taylor - September 13, 2017
1
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POPULAR

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
1
He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

Meet the Pillsbury Doughboy’s Family!

July 11, 2017

All About Snap, Crackle, and Pop from Rice Krispies

June 26, 2017

EDITORS PICKS

Recapping Advertising Week: Brand Mascot Edition

Heather Taylor - October 3, 2017
0
My mission at #AWNewYork was simple. I was a brand mascot anthropologist, observing icons like the Kool-Aid Man, Chester the Cheetah, and Mr. Peanut as they made their way through the Big Apple.

Who is That Adorable One-Eyed Bear Mascot for TUI UK?

March 8, 2018

Here’s What Happens When Brand Mascots Meet Santa Claus

December 8, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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