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Chester Cheetah Becomes First Brand Icon To Portray Colonel Sanders

Heather Taylor - July 1, 2019

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 2)

The Chick-fil-A Cows Are Back — And They Want Your Help On a “Code Moo” Mission

Gimme That ‘Za: The Wacky World of Pizza Mascots

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Meet HAPII, The New Face Of HungryPanda

Heather Taylor - March 6, 2023
0

Colonel RoboCop Makes His KFC Debut

Heather Taylor - March 5, 2019
0

The BK King Is The KFG (King Of Flame Grilling) For...

Heather Taylor - February 25, 2019
0

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 2)

Heather Taylor - September 13, 2017
1

The Brief, Unusual Life of the Arby’s Oven Mitt

Heather Taylor - April 18, 2018
3

Burger King Returns To The Super Bowl In Mystery Box Teaser

Heather Taylor - January 25, 2019
0

How to Play Ice Hockey with Ronald McDonald

Heather Taylor - December 18, 2019
0

October 32? Why The Quiznos Spongmonkeys Want To Extend October With...

Heather Taylor - October 27, 2023
0

AW Throwback: McDonald’s CosMc

Heather Taylor - July 31, 2023
1

Dunkin’ Celebrates National Donut Day, Introduces ‘The Donut Party’ Election Candidates

Heather Taylor - June 1, 2020
0
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POPULAR

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
1
He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

5 Fun Facts About Snuggle Bear

November 22, 2021

EDITORS PICKS

What Do Brand Mascots Need to Survive? Give Each Character a...

Heather Taylor - February 24, 2020
1
Where did all the brand mascots go? It’s a curious question to ask anyone who grew up watching advertising’s golden age of commercials and later spent their adult life working for some of the world’s most renowned agencies.

Halloween Throwback: “Scared Silly” With McDonald’s McNugget Buddies!

October 30, 2018

Throwback: Mr. Bubble

February 20, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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