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What Am I Gonna Be For Halloween? Making The 1995 McDonald’s Commercial

Heather Taylor - October 9, 2019

Chicken, Fries Face Off in Epic Burger King France Encounter

Gimme That ‘Za: The Wacky World of Pizza Mascots

Is Dolly the New Brand Mascot for Bob’s Big Boy?

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October 32? Why The Quiznos Spongmonkeys Want To Extend October With...

Heather Taylor - October 27, 2023
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How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

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How Ronald McDonald Met Grimace

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Gimme That ‘Za: The Wacky World of Pizza Mascots

Heather Taylor - November 13, 2017
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Every Brand Mascot Featured in Super Bowl 52

Heather Taylor - February 5, 2018
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Chuck E. Cheese Announces Animatronic Band’s Reunion – And Surprise Residency

Heather Taylor - November 7, 2023
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AW Throwback: McDonald’s CosMc

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The Delicious One’s Comeback: How Amusement Park Made the Wienerschnitzel Icon’s...

Heather Taylor - August 16, 2018
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Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

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The Brief, Unusual Life of the Arby’s Oven Mitt

Heather Taylor - April 18, 2018
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

All About Snap, Crackle, and Pop from Rice Krispies

June 26, 2017

Breakfast Breakthrough: How Eggo Made a Major Comeback in Stranger Things

October 23, 2017

EDITORS PICKS

Green Giant, Mr. Peanut To Grow Moustaches For Movember

Heather Taylor - November 1, 2018
0
I mustache you a question… Did you know some of advertising’s biggest icons are signing up to be part of Movember?

The Energizer Bunny Landed a New Gig at PEEPS!

April 1, 2018

Celebrating 30 Years of Auntie Anne’s Pretzel Love

March 3, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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