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The Delicious One’s Comeback: How Amusement Park Made the Wienerschnitzel Icon’s Return Worth Relishing

Heather Taylor - August 16, 2018

Airbnb Lets Hot Dog Enthusiasts Book A Stay In The Oscar Mayer Wienermobile

Jack Box Becomes First Restaurant Mascot To Be Included In PEOPLE Magazine’s Sexiest Man Alive Issue

The BK King Is The KFG (King Of Flame Grilling) For Burger King

Chuck E. Cheese Announces Animatronic Band’s Reunion – And Surprise Residency

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018
4

Chester Cheetah Becomes First Brand Icon To Portray Colonel Sanders

Heather Taylor - July 1, 2019
0

The Chick-fil-A Cows Are Back — And They Want Your Help...

Heather Taylor - July 3, 2023
0

October 32? Why The Quiznos Spongmonkeys Want To Extend October With...

Heather Taylor - October 27, 2023
0

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 2)

Heather Taylor - September 13, 2017
1

Salad Bars And Mindfulness: Meditating With Chuck E. Cheese

Heather Taylor - July 8, 2019
0

No Snow: Filming McDonald’s Iconic Holiday Commercial

Heather Taylor - December 10, 2018
1

Kevin Carlson On Being A Puppeteer For The McDonald’s McNuggets

Heather Taylor - June 5, 2019
0

The BK King Is The KFG (King Of Flame Grilling) For...

Heather Taylor - February 25, 2019
0

Colonel RoboCop Makes His KFC Debut

Heather Taylor - March 5, 2019
0
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POPULAR

Breakfast Breakthrough: How Eggo Made a Major Comeback in Stranger Things

Heather Taylor - October 23, 2017
0
In 2016, a young girl called Eleven wandered into a grocery store and openly shoplifted four boxes of Kellogg’s Eggo waffles.

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

How the Crash Test Dummies Revolutionized Seat Belt Safety

May 18, 2017

EDITORS PICKS

Geoffrey the Giraffe, the Toys”R”Us Icon, is Heading on a World...

Heather Taylor - May 25, 2022
1
We did not have this delightful news on our 2022 brand mascot bingo card. Geoffrey the Giraffe, the formerly retired brand mascot at Toys"R"Us,...

10 Brand Mascots We’d Dress Up As For Halloween

October 25, 2017

Breaking News: The Planters NUTmobile Has Been Stolen!

July 14, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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