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Is Dolly the New Brand Mascot for Bob’s Big Boy?

Heather Taylor - July 14, 2020

Salad Bars And Mindfulness: Meditating With Chuck E. Cheese

Who is Colonel Bear, KFC’s New Mascot?

Meet Ollie, the Duckbassador for Duck Donuts!

The Brief, Unusual Life of the Arby’s Oven Mitt

October 32? Why The Quiznos Spongmonkeys Want To Extend October With...

Heather Taylor - October 27, 2023
0

Spring Breakers! Here’s What Happens When McDonaldland Characters Head To The...

Heather Taylor - March 19, 2019
0

Meet Ollie, the Duckbassador for Duck Donuts!

Heather Taylor - June 1, 2022
0

Salad Bars And Mindfulness: Meditating With Chuck E. Cheese

Heather Taylor - July 8, 2019
0

6 Iconic McDonald’s Holiday Commercials

Heather Taylor - December 14, 2016
0

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018
4

The Brief, Unusual Life of the Arby’s Oven Mitt

Heather Taylor - April 18, 2018
3

Burger King Returns To The Super Bowl In Mystery Box Teaser

Heather Taylor - January 25, 2019
0

Every Brand Mascot Featured in Super Bowl 52

Heather Taylor - February 5, 2018
1

Dunkin’ Celebrates National Donut Day, Introduces ‘The Donut Party’ Election Candidates

Heather Taylor - June 1, 2020
0
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POPULAR

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
1
He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017

The Untold Story of Nestlé’s Farfel the Dog

August 8, 2017

EDITORS PICKS

8 Super Bowl Commercials Starring Brand Mascots That Defined the 2010s

Heather Taylor - December 17, 2019
0
Characters are increasingly becoming the best part of football’s biggest night. Only two brand mascots were featured during Super Bowl XLIV in 2010 — Jack from Jack in the Box and the Budweiser Clydesdale Horses. By 2019, Super Bowl LIII featured at least seven characters in teaser and full-length commercial spots.

AW Throwback: McDonald’s CosMc

July 31, 2023

8 Great General Mills Cereal Heroes That Deserve a Reboot

August 3, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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