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The Noid Versus Nuro: Domino’s Brings Back Its Iconic Nemesis

Heather Taylor -
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The Brief, Unusual Life of the Arby’s Oven Mitt

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Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 2)

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How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

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The Delicious One’s Comeback: How Amusement Park Made the Wienerschnitzel Icon’s...

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Gimme That ‘Za: The Wacky World of Pizza Mascots

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Throwback: Ronald McDonald

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Chicken, Fries Face Off in Epic Burger King France Encounter

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Spring Breakers! Here’s What Happens When McDonaldland Characters Head To The...

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Watch The McNugget Buddies Dress Up Like Ronald McDonald In “Clowning...

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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor -
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

The Panda Behind the World Wildlife Fund’s Logo

EDITORS PICKS

Hello Kitty & Friends: Exploring The Wonderful World of Sanrio Mascots

Heather Taylor -
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It’s impossible to forget your first introduction to the Sanrio character canon.

Here’s What Happens When Brand Mascots Meet Santa Claus

Macy’s Launches 5 New Floats for 2017 Thanksgiving Day Parade

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Looking Back at Quake, Quisp’s Biggest Rival

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