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What Am I Gonna Be For Halloween? Making The 1995 McDonald’s Commercial

Heather Taylor - October 9, 2019

Doggone It! The Most Memorable Real-Life Dogs in Advertising

Gimme That ‘Za: The Wacky World of Pizza Mascots

Dunkin’ Celebrates National Donut Day, Introduces ‘The Donut Party’ Election Candidates

Is Dolly the New Brand Mascot for Bob’s Big Boy?

Remembering Russi Taylor As McDonald’s Birdie The Early Bird

Heather Taylor - July 29, 2019

Airbnb Lets Hot Dog Enthusiasts Book A Stay In The Oscar...

Heather Taylor - July 19, 2019

Every Brand Mascot Featured in Super Bowl 52

Heather Taylor - February 5, 2018

Who is Colonel Bear, KFC’s New Mascot?

Heather Taylor - September 24, 2018

Colonel RoboCop Makes His KFC Debut

Heather Taylor - March 5, 2019

Burger King Returns To The Super Bowl In Mystery Box Teaser

Heather Taylor - January 25, 2019

How Ronald McDonald Met Grimace

Heather Taylor - March 1, 2021

The Brief, Unusual Life of the Arby’s Oven Mitt

Heather Taylor - April 18, 2018

Meet Ollie, the Duckbassador for Duck Donuts!

Heather Taylor - June 1, 2022

Chicken, Fries Face Off in Epic Burger King France Encounter

Heather Taylor - July 5, 2018

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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021

In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017

EDITORS PICKS

AW Goes to Hollywood: The Backstories Behind Three Beloved Silver Screen...

Heather Taylor - August 15, 2016

What do a roaring lion, a woman carrying a torch, and a solitary fisherman all have in common? Each is an instantly recognizable longstanding film studio icon.

Throwback: Mountain Dew’s Willy the Hillbilly

June 12, 2017

Which Characters Will Be At The 2018 Macy’s Thanksgiving Day Parade?

November 14, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017