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The Brief, Unusual Life of the Arby’s Oven Mitt

Heather Taylor - April 18, 2018

Salad Bars And Mindfulness: Meditating With Chuck E. Cheese

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Every Brand Mascot Featured in Super Bowl 52

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Airbnb Lets Hot Dog Enthusiasts Book A Stay In The Oscar...

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Dunkin’ Celebrates National Donut Day, Introduces ‘The Donut Party’ Election Candidates

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Happy Birthday, Jack Box!

Heather Taylor - May 17, 2023
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The Delicious One’s Comeback: How Amusement Park Made the Wienerschnitzel Icon’s...

Heather Taylor - August 16, 2018
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Throwback: Mac Tonight

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Meet HAPII, The New Face Of HungryPanda

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Spring Breakers! Here’s What Happens When McDonaldland Characters Head To The...

Heather Taylor - March 19, 2019
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How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

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The Chick-fil-A Cows Are Back — And They Want Your Help...

Heather Taylor - July 3, 2023
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
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In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

The Panda Behind the World Wildlife Fund’s Logo

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The Marvelous Life Of The Little Utz Girl

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EDITORS PICKS

A Look Back at the Olympic Mascots: 1960s – 1980s

Heather Taylor - July 26, 2016
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Welcome to part one in our three-part series looking back at the mascots of the Olympic Games!

Throwback: Mac Tonight

January 24, 2017

Advertising’s Secret Weapon? It’s The Brand Mascot

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

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Looking Back at Quake, Quisp’s Biggest Rival

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