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Throwback: Mac Tonight

Heather Taylor - January 24, 2017

Burger King Returns To The Super Bowl In Mystery Box Teaser

Throwback: Ronald McDonald

Advertising Pros Reveal Their Favorite Fast Food Mascots

No Snow: Filming McDonald’s Iconic Holiday Commercial

Airbnb Lets Hot Dog Enthusiasts Book A Stay In The Oscar...

Heather Taylor - July 19, 2019
0

Advertising Pros Reveal Their Favorite Fast Food Mascots

Heather Taylor - January 19, 2017
0

Every Brand Mascot Featured in Super Bowl 52

Heather Taylor - February 5, 2018
1

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018
4

How Ronald McDonald Met Grimace

Heather Taylor - March 1, 2021
1

Who Is Nuts Von Crazy, The Little Caesars Daredevil?

Heather Taylor - July 7, 2020
1

The Brief, Unusual Life of the Arby’s Oven Mitt

Heather Taylor - April 18, 2018
3

Halloween Throwback: “Scared Silly” With McDonald’s McNugget Buddies!

Heather Taylor - October 30, 2018
0

Doggone It! The Most Memorable Real-Life Dogs in Advertising

Heather Taylor - May 29, 2018
0

Save The Date: McDonald’s Is Celebrating Grimace’s Birthday Starting June 12!

Heather Taylor - June 6, 2023
0
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POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

Breakfast Breakthrough: How Eggo Made a Major Comeback in Stranger Things

October 23, 2017

EDITORS PICKS

Recapping Advertising Week: Brand Mascot Edition

Heather Taylor - October 3, 2017
0
My mission at #AWNewYork was simple. I was a brand mascot anthropologist, observing icons like the Kool-Aid Man, Chester the Cheetah, and Mr. Peanut as they made their way through the Big Apple.

The Spooktacular Origins of Monster Cereals

October 27, 2016

How a Giant Changed Tourism with the “Palau Pledge”

June 25, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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