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Throwback: Ronald McDonald

Heather Taylor - June 12, 2016

No Snow: Filming McDonald’s Iconic Holiday Commercial

October 32? Why The Quiznos Spongmonkeys Want To Extend October With a New Calendar Day

Airbnb Lets Hot Dog Enthusiasts Book A Stay In The Oscar Mayer Wienermobile

Chuck E. Cheese Announces Animatronic Band’s Reunion – And Surprise Residency

Meet HAPII, The New Face Of HungryPanda

Heather Taylor - March 6, 2023

The Delicious One’s Comeback: How Amusement Park Made the Wienerschnitzel Icon’s...

Heather Taylor - August 16, 2018

How Ronald McDonald Met Grimace

Heather Taylor - March 1, 2021

Doggone It! The Most Memorable Real-Life Dogs in Advertising

Heather Taylor - May 29, 2018

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

Heather Taylor - September 7, 2017

Is Dolly the New Brand Mascot for Bob’s Big Boy?

Heather Taylor - July 14, 2020

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018

Airbnb Lets Hot Dog Enthusiasts Book A Stay In The Oscar...

Heather Taylor - July 19, 2019

Jack Box Becomes First Restaurant Mascot To Be Included In PEOPLE...

Heather Taylor - November 15, 2023

The Brief, Unusual Life of the Arby’s Oven Mitt

Heather Taylor - April 18, 2018

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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021

In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

Elmer, Buckets, Doc, and More: Meet the Keebler Elves!

November 13, 2017

EDITORS PICKS

Leo Burnett’s Oral History, As Told By 8 Former Creatives: Part...

Heather Taylor - September 20, 2018

Welcome to part two in our two-part series about what it was like to work at Leo Burnett Chicago on the world’s most famous iconic characters.

Advertising Pros Reveal Their Favorite Fast Food Mascots

January 19, 2017

Oral History: Calabash Animation (Part 1)

April 18, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017