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How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018

Is Dolly the New Brand Mascot for Bob’s Big Boy?

AW Throwback: McDonald’s CosMc

Jack Box Becomes First Restaurant Mascot To Be Included In PEOPLE Magazine’s Sexiest Man Alive Issue

The Delicious One’s Comeback: How Amusement Park Made the Wienerschnitzel Icon’s Return Worth Relishing

6 Iconic McDonald’s Holiday Commercials

Heather Taylor - December 14, 2016
0

Chuck E. Cheese Announces Animatronic Band’s Reunion – And Surprise Residency

Heather Taylor - November 7, 2023
0

Meet HAPII, The New Face Of HungryPanda

Heather Taylor - March 6, 2023
0

Throwback: Ronald McDonald

Heather Taylor - June 12, 2016
0

Airbnb Lets Hot Dog Enthusiasts Book A Stay In The Oscar...

Heather Taylor - July 19, 2019
0

Save The Date: McDonald’s Is Celebrating Grimace’s Birthday Starting June 12!

Heather Taylor - June 6, 2023
0

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

Heather Taylor - September 7, 2017
3

The Brief, Unusual Life of the Arby’s Oven Mitt

Heather Taylor - April 18, 2018
3

What Am I Gonna Be For Halloween? Making The 1995 McDonald’s...

Heather Taylor - October 9, 2019
0

Gimme That ‘Za: The Wacky World of Pizza Mascots

Heather Taylor - November 13, 2017
0
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POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet Yipes: The Friendly Face of Fruit Stripe Gum

October 14, 2021

EDITORS PICKS

Meet Haddon Sundblom, Creator of Coca-Cola’s Santa Claus

Heather Taylor - December 19, 2017
0
Break out the bubbles (carbonated Coke bubbles, that is) and join us for a look through the decades at how Sundblom was inspired to paint the holly jolly fellow we know and love today.

Design Evolution: Tony the Tiger

May 9, 2016

Meet the Mascots Heading to the 2019 Macy’s Thanksgiving Day Parade!

November 11, 2019

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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