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How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018

Airbnb Lets Hot Dog Enthusiasts Book A Stay In The Oscar Mayer Wienermobile

Meet Ollie, the Duckbassador for Duck Donuts!

Jack Box Becomes First Restaurant Mascot To Be Included In PEOPLE Magazine’s Sexiest Man Alive Issue

The BK King Is The KFG (King Of Flame Grilling) For Burger King

Colonel RoboCop Makes His KFC Debut

Heather Taylor - March 5, 2019
0

The Chick-fil-A Cows Are Back — And They Want Your Help...

Heather Taylor - July 3, 2023
0

The Delicious One’s Comeback: How Amusement Park Made the Wienerschnitzel Icon’s...

Heather Taylor - August 16, 2018
1

Dunkin’ Celebrates National Donut Day, Introduces ‘The Donut Party’ Election Candidates

Heather Taylor - June 1, 2020
0

Chicken, Fries Face Off in Epic Burger King France Encounter

Heather Taylor - July 5, 2018
0

6 Iconic McDonald’s Holiday Commercials

Heather Taylor - December 14, 2016
0

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

Heather Taylor - September 7, 2017
3

AW Throwback: McDonald’s CosMc

Heather Taylor - July 31, 2023
1

Remembering Russi Taylor As McDonald’s Birdie The Early Bird

Heather Taylor - July 29, 2019
0

Happy Birthday, Jack Box!

Heather Taylor - May 17, 2023
0
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POPULAR

AWEurope Throwback: The Country Life Buttermen

Heather Taylor - May 3, 2021
0
If you grew up with Country Life Butter during the 1970s and 1980s, there’s a good chance you may remember their four mascots the...

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

Dig It! All About The Honey Smacks Dig’em Frog

November 5, 2018

EDITORS PICKS

Whatever Happened to Gramps from Cocoa Puffs?

Heather Taylor - March 9, 2017
0
Ever since his debut in the 1960s, cereal fans everywhere have been smitten with Sonny the Cuckoo Bird and his zany enthusiasm for Cocoa Puffs. But Sonny wasn’t the only character crazy for that munchy, crunchy, and chocolatey taste.

11 Mascots We Wish Would Be Our Valentines

February 13, 2017

A Very Monster Cereals Halloween

October 30, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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