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Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo
If you’ve ever been to a Vineyard Vines storefront or browsed the website for the popular apparel and accessory company, chances are you may recognize their grinning, pink whale logo. What you may not know, however, is that there is a rich history behind this whale and the company.
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How Can Brands and Agencies Redefine Female Representation in Brand Mascots?
Female brand mascots have been getting stuck with the short end of the advertising stick longer than you may realize.
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
