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How Ronald McDonald Met Grimace

Heather Taylor - March 1, 2021

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Is Dolly the New Brand Mascot for Bob’s Big Boy?

Doggone It! The Most Memorable Real-Life Dogs in Advertising

Throwback: Mac Tonight

The Brief, Unusual Life of the Arby’s Oven Mitt

Heather Taylor - April 18, 2018
3

Who is Colonel Bear, KFC’s New Mascot?

Heather Taylor - September 24, 2018
0

Chester Cheetah Becomes First Brand Icon To Portray Colonel Sanders

Heather Taylor - July 1, 2019
0

What Am I Gonna Be For Halloween? Making The 1995 McDonald’s...

Heather Taylor - October 9, 2019
0

Doggone It! The Most Memorable Real-Life Dogs in Advertising

Heather Taylor - May 29, 2018
0

How to Play Ice Hockey with Ronald McDonald

Heather Taylor - December 18, 2019
0

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018
4

The Hamburglar Returns To McDonald’s

Heather Taylor - April 17, 2023
2

The Chick-fil-A Cows Are Back — And They Want Your Help...

Heather Taylor - July 3, 2023
0

Remembering Russi Taylor As McDonald’s Birdie The Early Bird

Heather Taylor - July 29, 2019
0
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POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

EDITORS PICKS

Carvel’s Fudgie the Whale Turns 40! Peek into His Cool World

Heather Taylor - June 29, 2017
0
For the past four decades, Fudgie has been having a whale of a good time as the perfect treat for any occasion from Father’s Day to birthdays. Dive on in with us as we explore his biggest highlights along with the inside scoop on whether or not he really is the same cake as his Carvel buddy, Cookie Puss.

Meet the Tokyo 2020 Games Mascots!

March 1, 2018

Meet Jus-Rol Janet, the UK Pastry Icon

May 2, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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