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Spring Breakers! Here’s What Happens When McDonaldland Characters Head To The Beach

Heather Taylor - March 19, 2019

Every Brand Mascot Featured in Super Bowl 52

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

AW Throwback: McDonald’s CosMc

Doggone It! The Most Memorable Real-Life Dogs in Advertising

Meet HAPII, The New Face Of HungryPanda

Heather Taylor - March 6, 2023
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How Ronald McDonald Met Grimace

Heather Taylor - March 1, 2021
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Doggone It! The Most Memorable Real-Life Dogs in Advertising

Heather Taylor - May 29, 2018
0

Chester Cheetah Becomes First Brand Icon To Portray Colonel Sanders

Heather Taylor - July 1, 2019
0

Halloween Throwback: “Scared Silly” With McDonald’s McNugget Buddies!

Heather Taylor - October 30, 2018
0

Dunkin’ Celebrates National Donut Day, Introduces ‘The Donut Party’ Election Candidates

Heather Taylor - June 1, 2020
0

The Chick-fil-A Cows Are Back — And They Want Your Help...

Heather Taylor - July 3, 2023
0

Throwback: Mac Tonight

Heather Taylor - January 24, 2017
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Colonel RoboCop Makes His KFC Debut

Heather Taylor - March 5, 2019
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Meet Ollie, the Duckbassador for Duck Donuts!

Heather Taylor - June 1, 2022
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

EDITORS PICKS

The Best Kind of Mayhem

Heather Taylor - June 16, 2016
0
In Conversation with Susan Credle on Helping Create Allstate’s Mayhem Spokesperson

Halloween Throwback: “Scared Silly” With McDonald’s McNugget Buddies!

October 30, 2018

Oral History: Calabash Animation (Part 2)

April 25, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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