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Watch The McNugget Buddies Dress Up Like Ronald McDonald In “Clowning Around”

Heather Taylor - April 8, 2019

Gimme That ‘Za: The Wacky World of Pizza Mascots

Throwback: Mac Tonight

Jack Box Becomes First Restaurant Mascot To Be Included In PEOPLE Magazine’s Sexiest Man Alive Issue

The Hamburglar Returns To McDonald’s

Chicken, Fries Face Off in Epic Burger King France Encounter

Heather Taylor - July 5, 2018
0

Who is Colonel Bear, KFC’s New Mascot?

Heather Taylor - September 24, 2018
0

Jack Box Becomes First Restaurant Mascot To Be Included In PEOPLE...

Heather Taylor - November 15, 2023
0

The Brief, Unusual Life of the Arby’s Oven Mitt

Heather Taylor - April 18, 2018
3

The Chick-fil-A Cows Are Back — And They Want Your Help...

Heather Taylor - July 3, 2023
0

The Hamburglar Returns To McDonald’s

Heather Taylor - April 17, 2023
2

Every Brand Mascot Featured in Super Bowl 52

Heather Taylor - February 5, 2018
1

Gimme That ‘Za: The Wacky World of Pizza Mascots

Heather Taylor - November 13, 2017
0

Is Dolly the New Brand Mascot for Bob’s Big Boy?

Heather Taylor - July 14, 2020
1

Colonel Sanders Turns Up the Holiday Heat In “A Recipe For...

Heather Taylor - December 11, 2020
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
7
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

They Build Character: Interview with Pat and Amy Giles of Danger...

Heather Taylor - March 7, 2017
0
For a blog devoted to icons, we couldn’t have dreamed of a better agency to profile! We recently chatted with Pat and Amy for a behind-the-scenes look at what it means to work on these classic characters, the adventures of travelling to Canada with the Pillsbury Doughboy, and what they love about the term “character.”

Throwback: Mr. Bubble

February 20, 2018

The Return of the Gorton’s Fisherman

February 15, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Meet the Serta Counting Sheep

October 10, 2017

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019
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