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Salad Bars And Mindfulness: Meditating With Chuck E. Cheese

Heather Taylor - July 8, 2019

Is Dolly the New Brand Mascot for Bob’s Big Boy?

Halloween Throwback: “Scared Silly” With McDonald’s McNugget Buddies!

Dunkin’ Celebrates National Donut Day, Introduces ‘The Donut Party’ Election Candidates

Throwback: Mac Tonight

The Noid Versus Nuro: Domino’s Brings Back Its Iconic Nemesis

Heather Taylor - April 28, 2021
3

Throwback: Ronald McDonald

Heather Taylor - June 12, 2016
0

The Hamburglar Returns To McDonald’s

Heather Taylor - April 17, 2023
2

Halloween Throwback: “Scared Silly” With McDonald’s McNugget Buddies!

Heather Taylor - October 30, 2018
0

Remembering Russi Taylor As McDonald’s Birdie The Early Bird

Heather Taylor - July 29, 2019
0

Throwback: Mac Tonight

Heather Taylor - January 24, 2017
0

6 Iconic McDonald’s Holiday Commercials

Heather Taylor - December 14, 2016
0

How Ronald McDonald Met Grimace

Heather Taylor - March 1, 2021
1

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018
4

Doggone It! The Most Memorable Real-Life Dogs in Advertising

Heather Taylor - May 29, 2018
0
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POPULAR

Meet Yipes: The Friendly Face of Fruit Stripe Gum

Heather Taylor - October 14, 2021
1
Everything about Fruit Stripe Gum is delightful, especially when you’re a kid growing up alongside the brand. There’s the gum itself, easy to chew...

Unlocking Headspace’s Inner Brand Character

January 6, 2021

The Real Life Inspiration Behind the Sun-Maid Girl

May 8, 2017

EDITORS PICKS

Recapping Advertising Week: Brand Mascot Edition

Heather Taylor - October 3, 2017
0
My mission at #AWNewYork was simple. I was a brand mascot anthropologist, observing icons like the Kool-Aid Man, Chester the Cheetah, and Mr. Peanut as they made their way through the Big Apple.

After 20 Years, AOL’s Yellow Running Man Has Retired

December 15, 2017

Celebrate Earth Day and Get to Know Smokey Bear with These...

April 22, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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