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AW Throwback: McDonald’s CosMc

Heather Taylor - July 31, 2023

Who Is Nuts Von Crazy, The Little Caesars Daredevil?

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

The Hamburglar Returns To McDonald’s

Chuck E. Cheese Announces Animatronic Band’s Reunion – And Surprise Residency

Jack Box Becomes First Restaurant Mascot To Be Included In PEOPLE...

Heather Taylor - November 15, 2023
0

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018
4

Who Is Nuts Von Crazy, The Little Caesars Daredevil?

Heather Taylor - July 7, 2020
1

Doggone It! The Most Memorable Real-Life Dogs in Advertising

Heather Taylor - May 29, 2018
0

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 2)

Heather Taylor - September 13, 2017
1

Kevin Carlson On Being A Puppeteer For The McDonald’s McNuggets

Heather Taylor - June 5, 2019
0

The Brief, Unusual Life of the Arby’s Oven Mitt

Heather Taylor - April 18, 2018
3

Chicken, Fries Face Off in Epic Burger King France Encounter

Heather Taylor - July 5, 2018
0

Airbnb Lets Hot Dog Enthusiasts Book A Stay In The Oscar...

Heather Taylor - July 19, 2019
0

What Am I Gonna Be For Halloween? Making The 1995 McDonald’s...

Heather Taylor - October 9, 2019
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
9
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

All About Snap, Crackle, and Pop from Rice Krispies

June 26, 2017

Dig It! All About The Honey Smacks Dig’em Frog

November 5, 2018

EDITORS PICKS

Oral History: Calabash Animation (Part 2)

Heather Taylor - April 25, 2017
0
What do a dinner table full of characters, an oven mitt on a quest for Italian flavor, a giant dribbling a basketball, and a heart-smart tuna all have in common? Each is a different brand mascot brought to life for advertising campaigns by the creatives at Calabash Animation.

Green Giant, Mr. Peanut To Grow Moustaches For Movember

November 1, 2018

The Secret Life of Mr. Jelly Belly

April 20, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018

Meet the Serta Counting Sheep

October 10, 2017
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