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How Ronald McDonald Met Grimace

Heather Taylor - March 1, 2021

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Spring Breakers! Here’s What Happens When McDonaldland Characters Head To The Beach

The Chick-fil-A Cows Are Back — And They Want Your Help On a “Code Moo” Mission

Chester Cheetah Becomes First Brand Icon To Portray Colonel Sanders

The Delicious One’s Comeback: How Amusement Park Made the Wienerschnitzel Icon’s...

Heather Taylor - August 16, 2018

Kevin Carlson On Being A Puppeteer For The McDonald’s McNuggets

Heather Taylor - June 5, 2019

Spring Breakers! Here’s What Happens When McDonaldland Characters Head To The...

Heather Taylor - March 19, 2019

6 Iconic McDonald’s Holiday Commercials

Heather Taylor - December 14, 2016

Airbnb Lets Hot Dog Enthusiasts Book A Stay In The Oscar...

Heather Taylor - July 19, 2019

AW Throwback: McDonald’s CosMc

Heather Taylor - July 31, 2023

October 32? Why The Quiznos Spongmonkeys Want To Extend October With...

Heather Taylor - October 27, 2023

How to Play Ice Hockey with Ronald McDonald

Heather Taylor - December 18, 2019

The Chick-fil-A Cows Are Back — And They Want Your Help...

Heather Taylor - July 3, 2023

Jack Box Becomes First Restaurant Mascot To Be Included In PEOPLE...

Heather Taylor - November 15, 2023

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Who Was Delbert the La Choy Dragon?

Heather Taylor - May 16, 2018

When you think of La Choy, the brand of canned American Chinese foods, does a fire-breathing dragon come to mind?

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

EDITORS PICKS

Pillsbury Warms Hearts For The Holidays With First-Ever Ugly Christmas Sweaters

Heather Taylor - December 7, 2018

Pillsbury is debuting two Ugly Christmas Sweaters for the 2018 holiday season starring their iconic mascot, the Pillsbury Doughboy.

Whatever Happened to Gramps from Cocoa Puffs?

March 9, 2017

Design Evolution: Green Giant

January 9, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017