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How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018

Burger King Returns To The Super Bowl In Mystery Box Teaser

Salad Bars And Mindfulness: Meditating With Chuck E. Cheese

October 32? Why The Quiznos Spongmonkeys Want To Extend October With a New Calendar Day

The Hamburglar Returns To McDonald’s

The Brief, Unusual Life of the Arby’s Oven Mitt

Heather Taylor - April 18, 2018
3

Gimme That ‘Za: The Wacky World of Pizza Mascots

Heather Taylor - November 13, 2017
0

No Snow: Filming McDonald’s Iconic Holiday Commercial

Heather Taylor - December 10, 2018
1

Colonel RoboCop Makes His KFC Debut

Heather Taylor - March 5, 2019
0

The BK King Is The KFG (King Of Flame Grilling) For...

Heather Taylor - February 25, 2019
0

Chester Cheetah Becomes First Brand Icon To Portray Colonel Sanders

Heather Taylor - July 1, 2019
0

Halloween Throwback: “Scared Silly” With McDonald’s McNugget Buddies!

Heather Taylor - October 30, 2018
0

October 32? Why The Quiznos Spongmonkeys Want To Extend October With...

Heather Taylor - October 27, 2023
0

Meet Ollie, the Duckbassador for Duck Donuts!

Heather Taylor - June 1, 2022
0

Who Is Nuts Von Crazy, The Little Caesars Daredevil?

Heather Taylor - July 7, 2020
1
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POPULAR

Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022
1
Who are the Sour Patch Kids? Longtime fans of the famously sour then sweet candy may recall there used to be kids’ faces on packaging...

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017

EDITORS PICKS

The Real Life Inspiration Behind the Sun-Maid Girl

Heather Taylor - May 8, 2017
0
Her face has adorned boxes of Sun-Maid raisins for years, a smiling young woman in a simple white shirt with dark curled hair. She wears a red bonnet on her head that ties underneath her neck and carries a basket overflowing with ripe, green grapes — grapes that will no doubt be made into raisins very soon!

Behind the Scenes with Jackson the Muppet, Three’s Ambassador

March 6, 2018

Leo Burnett’s Oral History, As Told By 8 Former Creatives: Part...

September 20, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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