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Every Brand Mascot Featured in Super Bowl 52

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Doggone It! The Most Memorable Real-Life Dogs in Advertising

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Chicken, Fries Face Off in Epic Burger King France Encounter

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The Brief, Unusual Life of the Arby’s Oven Mitt

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The Delicious One’s Comeback: How Amusement Park Made the Wienerschnitzel Icon’s...

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Who Is Nuts Von Crazy, The Little Caesars Daredevil?

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Gimme That ‘Za: The Wacky World of Pizza Mascots

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Salad Bars And Mindfulness: Meditating With Chuck E. Cheese

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How Ronald McDonald Met Grimace

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No Snow: Filming McDonald’s Iconic Holiday Commercial

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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

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In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

Celebrating 75 Years With Chiquita’s Miss Chiquita

EDITORS PICKS

The Best Kind of Mayhem

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In Conversation with Susan Credle on Helping Create Allstate’s Mayhem Spokesperson

All About Snap, Crackle, and Pop from Rice Krispies

All the Brand Mascots That Made Headlines in 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Meet the Serta Counting Sheep

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