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Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

Heather Taylor - September 7, 2017

Chester Cheetah Becomes First Brand Icon To Portray Colonel Sanders

What Am I Gonna Be For Halloween? Making The 1995 McDonald’s Commercial

Dunkin’ Celebrates National Donut Day, Introduces ‘The Donut Party’ Election Candidates

October 32? Why The Quiznos Spongmonkeys Want To Extend October With a New Calendar Day

Watch The McNugget Buddies Dress Up Like Ronald McDonald In “Clowning...

Heather Taylor - April 8, 2019

Advertising Pros Reveal Their Favorite Fast Food Mascots

Heather Taylor - January 19, 2017

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 2)

Heather Taylor - September 13, 2017

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018

Who Is Nuts Von Crazy, The Little Caesars Daredevil&quest;

Heather Taylor - July 7, 2020

Chuck E. Cheese Announces Animatronic Band’s Reunion – And Surprise Residency

Heather Taylor - November 7, 2023

Who is Colonel Bear, KFC’s New Mascot?

Heather Taylor - September 24, 2018

The BK King Is The KFG (King Of Flame Grilling) For...

Heather Taylor - February 25, 2019

No Snow: Filming McDonald’s Iconic Holiday Commercial

Heather Taylor - December 10, 2018

Jack Box Becomes First Restaurant Mascot To Be Included In PEOPLE...

Heather Taylor - November 15, 2023

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POPULAR

Who Was Delbert the La Choy Dragon?

Heather Taylor - May 16, 2018

When you think of La Choy, the brand of canned American Chinese foods, does a fire-breathing dragon come to mind?

Happy 60th Birthday, Charlie the Tuna!

October 7, 2021

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

Throwback: Mr. Bubble

Heather Taylor - February 20, 2018

Splish splash! For more than 50 years, Mr. Bubble has been America’s favorite bath time buddy for kids of all ages as one of the top-selling bubble baths.

Lasagna, Mixtapes, and Kanye West: In Conversation With Hamburger Helper’s Lefty

September 22, 2016

The Tale of Skiro the Squirrel

March 17, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017