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Every Brand Mascot Featured in Super Bowl 52

Heather Taylor - February 5, 2018

6 Iconic McDonald’s Holiday Commercials

Burger King Returns To The Super Bowl In Mystery Box Teaser

Save The Date: McDonald’s Is Celebrating Grimace’s Birthday Starting June 12!

Remembering Russi Taylor As McDonald’s Birdie The Early Bird

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018

Is Dolly the New Brand Mascot for Bob’s Big Boy?

Heather Taylor - July 14, 2020

The Delicious One’s Comeback: How Amusement Park Made the Wienerschnitzel Icon’s...

Heather Taylor - August 16, 2018

Halloween Throwback: “Scared Silly” With McDonald’s McNugget Buddies!

Heather Taylor - October 30, 2018

Happy Birthday, Jack Box!

Heather Taylor - May 17, 2023

Airbnb Lets Hot Dog Enthusiasts Book A Stay In The Oscar...

Heather Taylor - July 19, 2019

Meet Ollie, the Duckbassador for Duck Donuts!

Heather Taylor - June 1, 2022

Chuck E. Cheese Announces Animatronic Band’s Reunion – And Surprise Residency

Heather Taylor - November 7, 2023

Chester Cheetah Becomes First Brand Icon To Portray Colonel Sanders

Heather Taylor - July 1, 2019

What Am I Gonna Be For Halloween? Making The 1995 McDonald’s...

Heather Taylor - October 9, 2019

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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021

In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Throwback: Wally Bird from Western Airlines

January 23, 2018

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

A Pup and His Toilet Paper: 5 Things You Never Knew...

Heather Taylor - March 6, 2018

2017 marked the 75th anniversary for toilet paper brand Andrex and 2018 marks the 46th birthday of the iconic Andrex Puppy.

Celebrate National Root Beer Float Day with A&W’s Rooty!

August 7, 2017

They Build Character: Interview with Pat and Amy Giles of Danger...

March 7, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018