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Remembering Russi Taylor As McDonald’s Birdie The Early Bird

Heather Taylor - July 29, 2019

How to Play Ice Hockey with Ronald McDonald

Watch The McNugget Buddies Dress Up Like Ronald McDonald In “Clowning Around”

The Brief, Unusual Life of the Arby’s Oven Mitt

6 Iconic McDonald’s Holiday Commercials

The Brief, Unusual Life of the Arby’s Oven Mitt

Heather Taylor - April 18, 2018
3

Advertising Pros Reveal Their Favorite Fast Food Mascots

Heather Taylor - January 19, 2017
0

Halloween Throwback: “Scared Silly” With McDonald’s McNugget Buddies!

Heather Taylor - October 30, 2018
0

The Hamburglar Returns To McDonald’s

Heather Taylor - April 17, 2023
2

The BK King Is The KFG (King Of Flame Grilling) For...

Heather Taylor - February 25, 2019
0

The Delicious One’s Comeback: How Amusement Park Made the Wienerschnitzel Icon’s...

Heather Taylor - August 16, 2018
1

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018
4

Dunkin’ Celebrates National Donut Day, Introduces ‘The Donut Party’ Election Candidates

Heather Taylor - June 1, 2020
0

Airbnb Lets Hot Dog Enthusiasts Book A Stay In The Oscar...

Heather Taylor - July 19, 2019
0

Chicken, Fries Face Off in Epic Burger King France Encounter

Heather Taylor - July 5, 2018
0
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POPULAR

Elmer, Buckets, Doc, and More: Meet the Keebler Elves!

Heather Taylor - November 13, 2017
3
We’ve shared magical facts you might not have known about Ernie Keebler and taken 360 readers on a tour of the Keebler Hollow Tree. Now, we’re sharing more about the elves themselves and their distinctive personalities.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

Recapping Advertising Week: Brand Mascot Edition

October 3, 2017

EDITORS PICKS

8 Super Bowl Commercials Starring Brand Mascots That Defined the 2010s

Heather Taylor - December 17, 2019
0
Characters are increasingly becoming the best part of football’s biggest night. Only two brand mascots were featured during Super Bowl XLIV in 2010 — Jack from Jack in the Box and the Budweiser Clydesdale Horses. By 2019, Super Bowl LIII featured at least seven characters in teaser and full-length commercial spots.

The Iconic Boy Behind Le Petit Marseillais

October 4, 2017

Chatting with Advertising’s Most Iconic Mascots

September 29, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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