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Follow Your Nose: The Staying Power of Toucan Sam
When Peter Lohmeier first joined Leo Burnett in 1974, the Kellogg’s Froot Loops account, brightly colored mascot Toucan Sam, and its tagline “Follow your nose!” had already been with the agency for four years.
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A Look Back at the Olympic Mascots: 2000s – 2010s
In our third and final installment of our throwback to the mascots of the Olympic Games, we’re hurtling into the last two decades where mascots are becoming more modern than ever before.
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
