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Why Frosted Flakes’ Tony the Tiger Is the Greatest Cereal Mascot...

Heather Taylor - June 4, 2023

Who is considered the greatest cereal brand mascot of all time? When PopIcon headed to the advertising community for their take, almost everyone we...

Save The Date: McDonald’s Is Celebrating Grimace’s Birthday Starting June 12!

June 6, 2023

Save The Date: McDonald’s Is Celebrating Grimace’s Birthday Starting June 12!

Heather Taylor - June 6, 2023

If you’re a diehard McDonaldland fan like me, chances are when the news about fast food chain McDonald’s celebrating Grimace’s upcoming birthday broke you...

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

Welcome to the Land of Sky Blue Waters: How the Hamm’s...

August 1, 2018

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Throwback: Speedy Alka-Seltzer

Heather Taylor - May 2, 2016

“Plop, Plop, Fizz, Fizz, Oh What a Relief It Is!”

6 Fun Facts About the California Raisins Worth Hearing Through the...

June 22, 2016

Celebrating National Ravioli Day with Chef Boyardee

March 19, 2018

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018

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