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Looking For a New Job? Become a PLANTERS Peanutter or Oscar Mayer Hotdogger!

Heather Taylor - January 19, 2023

Countdown to the 2022 Macy’s Thanksgiving Day Parade!

Meet The 2022 Madison Avenue Walk of Fame Brand Mascot Winners!

What Was It Like to Work on the Last Pillsbury Stop-Motion Animated Commercials?

What are Brand Mascots Tweeting About in Summer 2022?

Meet “The Real Mad Men of Chicago”

Heather Taylor - June 6, 2022
1

Geoffrey the Giraffe, the Toys”R”Us Icon, is Heading on a World...

Heather Taylor - May 25, 2022
1

Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022
1

Advertising’s Secret Weapon? It’s The Brand Mascot

Heather Taylor - April 19, 2022
1

7 Brand Mascots Heading to the Macy’s Thanksgiving Day Parade 2021

Heather Taylor - November 22, 2021
0

7 Spooktacular Commercials Featuring Brand Mascots Celebrating Halloween

Heather Taylor - October 28, 2021
1

AW Throwback: The Dinty Moore Lumberjack

Heather Taylor - June 8, 2021
0

AWEurope Throwback: The Country Life Buttermen

Heather Taylor - May 3, 2021
0

The Metro Goldwyn Mayer Lion Evolves for the Modern Age

Heather Taylor - April 9, 2021
2

Reserve the Oscar Mayer Wienermobile for an Unforgettable Proposal in 2020

Heather Taylor - October 5, 2020
1
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POPULAR

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
1
He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Pillsbury Doughboy’s Family!

July 11, 2017

EDITORS PICKS

Who is Little Debbie?

Heather Taylor - November 6, 2017
1
In 1960, the McKees came up with a new brand of snack cakes and tried to think of a catchy name for them. Nothing felt right until they came across a photo of their four-year-old granddaughter Debbie wearing a cowgirl hat.

7 Brand Mascots We Wish Would Take Over Our Social Media...

August 22, 2017

Throwback: Nesquik Bunny

October 5, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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