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Pillsbury Warms Hearts For The Holidays With First-Ever Ugly Christmas Sweaters

Heather Taylor - December 7, 2018

Which Characters Will Be At The 2018 Macy’s Thanksgiving Day Parade?

Green Giant, Mr. Peanut To Grow Moustaches For Movember

Halloween Throwback: “Scared Silly” With McDonald’s McNugget Buddies!

Leo Burnett’s Oral History, As Told By 8 Former Creatives: Part Two

Leo Burnett’s Oral History, As Told By 8 Former Creatives: Part...

Heather Taylor - September 19, 2018
6

The 2018 Madison Avenue Walk of Fame Icon Awards Gala!

PopIcon - September 19, 2018
0

What’s Inside the Advertising Icon Museum?

Heather Taylor - September 14, 2018
1

The Delicious One’s Comeback: How Amusement Park Made the Wienerschnitzel Icon’s...

Heather Taylor - August 16, 2018
1

AWChat: Heather Taylor From PopIconLife with Our Fav Summer Brand Mascots

Heather Taylor - July 31, 2018
0

Inside the Keebler Hollow Tree Pop-Up Event

Heather Taylor - June 28, 2018
0

How Seth Werner Turned a Cluster of Grapes Into the California...

Heather Taylor - June 26, 2018
0

How a Giant Changed Tourism with the “Palau Pledge”

Heather Taylor - June 25, 2018
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How Fudgie the Whale Became “Fudgie the Beer”

Heather Taylor - June 19, 2018
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Meet the Official Mascot for the 2018 FIFA World Cup, Zabivaka!

Heather Taylor - June 14, 2018
0
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POPULAR

All About Snap, Crackle, and Pop from Rice Krispies

Heather Taylor - June 26, 2017
2
One of the greatest mascot trios in advertising history lives in the cereal aisle of grocery stores, and yet they remain a mystery to so many breakfast enthusiasts. What do we really know about Snap, Crackle, and Pop, the faces behind Kellogg’s Rice Krispies?

Elmer, Buckets, Doc, and More: Meet the Keebler Elves!

November 13, 2017

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017

EDITORS PICKS

Meet the Tokyo 2020 Games Mascots!

Heather Taylor - March 1, 2018
1
The 2020 Tokyo Olympic Games may still be a few years out, but the votes are in for their Olympic and Paralympic mascots.

Design Evolution: Geoffrey the Giraffe of Toys“R”Us

October 17, 2017

The 2018 Madison Avenue Walk of Fame Icon Awards Gala!

September 19, 2018

MOST DISCUSSED

Meet the Serta Counting Sheep

Heather Taylor - October 10, 2017
11
In 2000, mattress brand Serta worked alongside advertising agency Doner to create a campaign called “Counting Sheep” that would ultimately revolutionize mattress advertising and increase awareness of the distinctive Serta brand.

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018

Leo Burnett’s Oral History, As Told By 8 Former Creatives: Part...

September 19, 2018
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