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Inside the Keebler Hollow Tree Pop-Up Event

Heather Taylor - June 28, 2018

13 Holiday Mascot Campaigns That’ll Make Spirits Merry and Bright

How Fudgie the Whale Became “Fudgie the Beer”

Meet the Serta Counting Sheep

AWChat: Heather Taylor From PopIconLife with Our Fav Summer Brand Mascots

How Seth Werner Turned a Cluster of Grapes Into the California...

Heather Taylor - June 26, 2018

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018

Design Evolution: The Cheerios Kid and Sue

Heather Taylor - January 16, 2018

Design Evolution: Mr. Peanut

Heather Taylor - March 27, 2017

How a Giant Changed Tourism with the “Palau Pledge”

Heather Taylor - June 25, 2018

Throwback: Mr. Bubble

Heather Taylor - February 20, 2018

From Sketch Cartoon to Brand Mascot: How Fido Dido Became the...

Heather Taylor - April 30, 2018

Throwback: The M&M’s Candy Man

Heather Taylor - December 4, 2017

2012 Madison Avenue Walk of Fame Winner Profiles

Heather Taylor - September 16, 2016

What It’s Like to Trek the World with Travelocity’s Roaming Gnome

Heather Taylor - May 23, 2018

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Ready to Reverse Trick-or-Treat with the Kool-Aid Man?

Heather Taylor - October 28, 2020

Is Halloween canceled? Not when the Kool-Aid Man is on your side! In 2020, the Kool-Aid Man is encouraging kids stuck at home on October’s most spooktacular night to reverse trick-or-treat alongside the iconic pitcher.

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

The GEICO Gecko Explores A Spooky Attic – Here’s What Happens

October 14, 2019

What Am I Gonna Be For Halloween? Making The 1995 McDonald’s...

October 9, 2019

EDITORS PICKS

AWChat: PopIcon

PopIcon - May 21, 2019

We were super lucky today to chat with Advertising Week about advertising's most beloved icons - if you missed the live Twitter chat, you can always find the recap of our conversation here.

The Face Behind the Gerber Baby

January 16, 2017

A Tribute to Kraft’s Cheesasaurus Rex and the Dairy Fairy

July 24, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017