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How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

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How Seth Werner Turned a Cluster of Grapes Into the California...

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Design Evolution: The Cheerios Kid and Sue

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Design Evolution: Mr. Peanut

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How a Giant Changed Tourism with the “Palau Pledge”

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Throwback: Mr. Bubble

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From Sketch Cartoon to Brand Mascot: How Fido Dido Became the...

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Throwback: The M&M’s Candy Man

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Who is That Adorable One-Eyed Bear Mascot for TUI UK?

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Bill Hader Introduces Fans to “Flavor Stacking” in Pringles’ First Super...

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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

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In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

5 Sweet Facts About Mr. Owl, the Tootsie Pop Mascot

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

EDITORS PICKS

Happy Sorry Charlie Day!

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Every year on April 6th, the hippest tuna under the sea joins the world in celebrating Sorry Charlie Day.

The Inside Scoop Behind the “Whatever Froots Your Loops” Campaign

Whatever Happened to Play-Doh Pete?

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Meet the Serta Counting Sheep

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