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Inside the Keebler Hollow Tree Pop-Up Event

Heather Taylor - June 28, 2018

13 Holiday Mascot Campaigns That’ll Make Spirits Merry and Bright

How Fudgie the Whale Became “Fudgie the Beer”

Meet the Serta Counting Sheep

AWChat: Heather Taylor From PopIconLife with Our Fav Summer Brand Mascots

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018
4

How Seth Werner Turned a Cluster of Grapes Into the California...

Heather Taylor - June 26, 2018
0

Design Evolution: The Cheerios Kid and Sue

Heather Taylor - January 16, 2018
2

Design Evolution: Mr. Peanut

Heather Taylor - March 27, 2017
0

How a Giant Changed Tourism with the “Palau Pledge”

Heather Taylor - June 25, 2018
0

Throwback: Mr. Bubble

Heather Taylor - February 20, 2018
1

From Sketch Cartoon to Brand Mascot: How Fido Dido Became the...

Heather Taylor - April 30, 2018
0

Throwback: The M&M’s Candy Man

Heather Taylor - December 4, 2017
0

Who is That Adorable One-Eyed Bear Mascot for TUI UK?

Heather Taylor - March 8, 2018
0

Bill Hader Introduces Fans to “Flavor Stacking” in Pringles’ First Super...

Heather Taylor - January 24, 2018
0
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POPULAR

Microsoft’s Clippy Makes a Comeback as an Emoji

Heather Taylor - July 20, 2021
2
Remember Clippy — or more formally Clippit, the enthusiastic paperclip assistant in Microsoft’s Office Suite? On July 14, 2021, Microsoft tweeted that if a photo of Clippy received 20k likes the company would replace the paperclip emoji in Microsoft 365 with Clippy’s likeness.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

5 Fun Facts About Snuggle Bear

November 22, 2021

EDITORS PICKS

10 Ad Icons Who Deserve Their Own Emojis

Heather Taylor - April 27, 2016
0
Have you ever wished you could punctuate a group text between agency creatives with a tiny Lucky the Leprechaun or Ronald McDonald emoji, but there’s none to be found? Yeah, me too.

“Spice Up Your Cinco” with the Most Interesting Man in the...

May 5, 2017

11 Mascots We Wish Would Be Our Valentines

February 13, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017
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