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Inside the Keebler Hollow Tree Pop-Up Event

Heather Taylor - June 28, 2018

13 Holiday Mascot Campaigns That’ll Make Spirits Merry and Bright

How Fudgie the Whale Became “Fudgie the Beer”

Meet the Serta Counting Sheep

AWChat: Heather Taylor From PopIconLife with Our Fav Summer Brand Mascots

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018
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How Seth Werner Turned a Cluster of Grapes Into the California...

Heather Taylor - June 26, 2018
0

Design Evolution: The Cheerios Kid and Sue

Heather Taylor - January 16, 2018
2

Design Evolution: Mr. Peanut

Heather Taylor - March 27, 2017
0

How a Giant Changed Tourism with the “Palau Pledge”

Heather Taylor - June 25, 2018
0

Throwback: Mr. Bubble

Heather Taylor - February 20, 2018
1

From Sketch Cartoon to Brand Mascot: How Fido Dido Became the...

Heather Taylor - April 30, 2018
0

Throwback: The M&M’s Candy Man

Heather Taylor - December 4, 2017
0

Who is That Adorable One-Eyed Bear Mascot for TUI UK?

Heather Taylor - March 8, 2018
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Bill Hader Introduces Fans to “Flavor Stacking” in Pringles’ First Super...

Heather Taylor - January 24, 2018
0
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POPULAR

See What Happens When Farmers Insurance Sends Professor Burke To Sesame...

Heather Taylor - October 1, 2019
0
Sesame Street and the Jim Henson Company worked closely with ad agency RPA to place their beloved characters into the Farmers Insurance “We Know From Experience” campaign. Sesame Street turns 50 in 2019, and Farmers is helping celebrate with Muppets that reenact real customer claims.

The Marvelous Life Of The Little Utz Girl

January 30, 2019

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

EDITORS PICKS

The Best Kind of Mayhem

Heather Taylor - June 16, 2016
0
In Conversation with Susan Credle on Helping Create Allstate’s Mayhem Spokesperson

7 Magically Delicious Facts About Lucky the Leprechaun

March 15, 2017

AW Goes to Hollywood: The Backstories Behind Three Beloved Silver Screen...

August 15, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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