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Inside the Keebler Hollow Tree Pop-Up Event

Heather Taylor - June 28, 2018

13 Holiday Mascot Campaigns That’ll Make Spirits Merry and Bright

How Fudgie the Whale Became “Fudgie the Beer”

Meet the Serta Counting Sheep

AWChat: Heather Taylor From PopIconLife with Our Fav Summer Brand Mascots

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018

How Seth Werner Turned a Cluster of Grapes Into the California...

Heather Taylor - June 26, 2018

Design Evolution: The Cheerios Kid and Sue

Heather Taylor - January 16, 2018

Design Evolution: Mr. Peanut

Heather Taylor - March 27, 2017

How a Giant Changed Tourism with the “Palau Pledge”

Heather Taylor - June 25, 2018

Throwback: Mr. Bubble

Heather Taylor - February 20, 2018

From Sketch Cartoon to Brand Mascot: How Fido Dido Became the...

Heather Taylor - April 30, 2018

Throwback: The M&M’s Candy Man

Heather Taylor - December 4, 2017

Who is That Adorable One-Eyed Bear Mascot for TUI UK?

Heather Taylor - March 8, 2018

Bill Hader Introduces Fans to “Flavor Stacking” in Pringles’ First Super...

Heather Taylor - January 24, 2018

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POPULAR

13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

Heather Taylor - November 12, 2024

By Heather Taylor, Editor-in-Chief, PopIcon What better way to kick off the holiday season than with the 98th Macy’s Thanksgiving Day Parade? This year’s celebration...

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

The Story of Green Giant’s Sprout

August 28, 2017

EDITORS PICKS

7 Memorable Brand Mascot Moments on The Simpsons

Heather Taylor - February 7, 2018

For decades, The Simpsons universe has cultivated its own motley crew of brand mascots that are unique to the citizens of Springfield.

Behind the Icons: Carol H. Williams

May 23, 2017

Throwback: BuzzBee of Honey Nut Cheerios

August 10, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018