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Inside the Keebler Hollow Tree Pop-Up Event

Heather Taylor - June 28, 2018

13 Holiday Mascot Campaigns That’ll Make Spirits Merry and Bright

How Fudgie the Whale Became “Fudgie the Beer”

Meet the Serta Counting Sheep

AWChat: Heather Taylor From PopIconLife with Our Fav Summer Brand Mascots

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018
4

How Seth Werner Turned a Cluster of Grapes Into the California...

Heather Taylor - June 26, 2018
0

Design Evolution: The Cheerios Kid and Sue

Heather Taylor - January 16, 2018
2

Design Evolution: Mr. Peanut

Heather Taylor - March 27, 2017
0

How a Giant Changed Tourism with the “Palau Pledge”

Heather Taylor - June 25, 2018
0

Throwback: Mr. Bubble

Heather Taylor - February 20, 2018
1

From Sketch Cartoon to Brand Mascot: How Fido Dido Became the...

Heather Taylor - April 30, 2018
0

Throwback: The M&M’s Candy Man

Heather Taylor - December 4, 2017
0

Who is That Adorable One-Eyed Bear Mascot for TUI UK?

Heather Taylor - March 8, 2018
0

Bill Hader Introduces Fans to “Flavor Stacking” in Pringles’ First Super...

Heather Taylor - January 24, 2018
0
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POPULAR

Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022
1
Who are the Sour Patch Kids? Longtime fans of the famously sour then sweet candy may recall there used to be kids’ faces on packaging...

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

Dig It! All About The Honey Smacks Dig’em Frog

November 5, 2018

EDITORS PICKS

Who is Captain Morgan?

Heather Taylor - August 16, 2017
0
Ahoy, AW360 readers it’s National Rum Day! As we toast one another with a rum and Coke (or two) on this holiday, we’re also reminded to “live like a captain” as Captain Morgan would say.

The Legend of Jean LaFoote

February 26, 2018

20 Brand Mascots We’d Invite to Thanksgiving

November 21, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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