• Icons
    • Cereal
    • Candy & Snacks
    • Mealtime
    • Drinks
    • Fast Food
    • Travel
  • Walk of Fame
  • About Us
  • Contact
Search
  • Powered by AW360
PopIcon.Life PopIcon.life
PopIcon.Life
  • Icons
    • Cereal
    • Candy & Snacks
    • Mealtime
    • Drinks
    • Fast Food
    • Travel
  • Walk of Fame
  • About Us
  • Contact
Home Icons

Icons

Most popular
  • Latest
  • Featured posts
  • Most popular
  • 7 days popular
  • By review score
  • Random

Inside the Keebler Hollow Tree Pop-Up Event

Heather Taylor - June 28, 2018

13 Holiday Mascot Campaigns That’ll Make Spirits Merry and Bright

How Fudgie the Whale Became “Fudgie the Beer”

Meet the Serta Counting Sheep

AWChat: Heather Taylor From PopIconLife with Our Fav Summer Brand Mascots

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018
4

How Seth Werner Turned a Cluster of Grapes Into the California...

Heather Taylor - June 26, 2018
0

Design Evolution: The Cheerios Kid and Sue

Heather Taylor - January 16, 2018
2

Design Evolution: Mr. Peanut

Heather Taylor - March 27, 2017
0

How a Giant Changed Tourism with the “Palau Pledge”

Heather Taylor - June 25, 2018
0

Throwback: Mr. Bubble

Heather Taylor - February 20, 2018
1

From Sketch Cartoon to Brand Mascot: How Fido Dido Became the...

Heather Taylor - April 30, 2018
0

Throwback: The M&M’s Candy Man

Heather Taylor - December 4, 2017
0

Who is That Adorable One-Eyed Bear Mascot for TUI UK?

Heather Taylor - March 8, 2018
0

Bill Hader Introduces Fans to “Flavor Stacking” in Pringles’ First Super...

Heather Taylor - January 24, 2018
0
123...23Page 1 of 23

POPULAR

Scrubby, Poppy, Mindy, and Sudsy: Meet the Scrubbing Bubbles!

Heather Taylor - February 1, 2017
1
It was the year of PONG, the debut of HBO as a subscription cable service, and our first introduction to Scrubbing Bubbles. Consumers met the iconic cleaning enthusiasts in 1972 with the launch of Dow Bathroom Cleaner with Scrubbing Bubbles

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

Dig It! All About The Honey Smacks Dig’em Frog

November 5, 2018

EDITORS PICKS

The Return of the Gorton’s Fisherman

Heather Taylor - February 15, 2017
0
We’ve seen the Green Giant return to the Valley with a brand-new character design and Mr. Clean put his own spin on dirty dancing during the Super Bowl 51. Now, the legendary Gorton’s Fisherman is joining the revamped icons party.

All the Brand Mascots That Made Headlines in 2017

December 27, 2017

Celebrate Thanksgiving in Dinner Pants from Stove Top!

November 21, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
PopIcon.Life
ABOUT US
PopIcon is AW360's digital destination that celebrates all things icon and pop culture, from the animated characters on cereal boxes we grew up with, to the team mascots we cheer for on and off the field.
FOLLOW US
Copyright © 2022 Advertising Week. All rights reserved. Privacy Policy • Terms & Conditions
site-logo

FOLLOW US ON

site-logo

© 2023 Emerald X, LLC. All Rights Reserved.

ABOUT    CAREERS    AUTHORIZED SERVICE PROVIDERS   DO NOT SELL MY PERSONAL INFORMATION   TERMS OF USE   PRIVACY POLICY