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13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

Heather Taylor - November 12, 2024

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

AW Throwback: McDonald’s CosMc

Design Evolution: Sunny, Raisin Bran’s Mascot

How To Redesign Chicken of the Sea’s Catalina After Two Decades

Looking For a New Job? Become a PLANTERS Peanutter or Oscar...

Heather Taylor - January 19, 2023
0

Countdown to the 2022 Macy’s Thanksgiving Day Parade!

Heather Taylor - November 2, 2022
0

Meet The 2022 Madison Avenue Walk of Fame Brand Mascot Winners!

Heather Taylor - October 27, 2022
0

What Was It Like to Work on the Last Pillsbury Stop-Motion...

Heather Taylor - August 28, 2022
1

What are Brand Mascots Tweeting About in Summer 2022?

Heather Taylor - July 12, 2022
0

Meet “The Real Mad Men of Chicago”

Heather Taylor - June 6, 2022
1

Geoffrey the Giraffe, the Toys”R”Us Icon, is Heading on a World...

Heather Taylor - May 25, 2022
1

Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022
1

Advertising’s Secret Weapon? It’s The Brand Mascot

Heather Taylor - April 19, 2022
1

7 Brand Mascots Heading to the Macy’s Thanksgiving Day Parade 2021

Heather Taylor - November 22, 2021
0
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POPULAR

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
1
He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

EDITORS PICKS

What Do Brand Mascots Need to Survive? Give Each Character a...

Heather Taylor - February 24, 2020
1
Where did all the brand mascots go? It’s a curious question to ask anyone who grew up watching advertising’s golden age of commercials and later spent their adult life working for some of the world’s most renowned agencies.

5 Facts You Never Knew About the Osito Bimbo Bear

November 17, 2017

Leo Burnett’s Oral History, As Told By 8 Former Creatives: Part...

September 19, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017
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