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Reserve the Oscar Mayer Wienermobile for an Unforgettable Proposal in 2020

Heather Taylor - October 5, 2020

An Instagram Account Turned Brand Mascots Into Cinematic Masterpieces, And It’s Everything We Want to Binge Watch During the Coronavirus

7 Brand Mascots Providing Comfort During the Coronavirus

What Do Brand Mascots Need to Survive? Give Each Character a Nanny

How to Play Ice Hockey with Ronald McDonald

8 Super Bowl Commercials Starring Brand Mascots That Defined the 2010s

Heather Taylor - December 17, 2019

Top 5 Memorable Moments When Mascots Met Santa Claus

Heather Taylor - December 12, 2019

Meet the Mascots Heading to the 2019 Macy’s Thanksgiving Day Parade!

Heather Taylor - November 11, 2019

AW Throwback: Swiss Miss

Heather Taylor - October 21, 2019

Why The Ad Industry Will Always Need Brand Mascots

Heather Taylor - September 11, 2019

How Many Icons Can You Spot In The Clio Awards Digital...

Heather Taylor - August 20, 2019

Where Does Your Favorite Mascot Rank With America’s Most Memorable Mascots?

Heather Taylor - August 15, 2019

AWChat: PopIcon

PopIcon - May 21, 2019

Pillsbury Warms Hearts For The Holidays With First-Ever Ugly Christmas Sweaters

Heather Taylor - December 7, 2018

Which Characters Will Be At The 2018 Macy’s Thanksgiving Day Parade?

Heather Taylor - November 14, 2018

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Ready to Reverse Trick-or-Treat with the Kool-Aid Man?

Heather Taylor - October 28, 2020

Is Halloween canceled? Not when the Kool-Aid Man is on your side! In 2020, the Kool-Aid Man is encouraging kids stuck at home on October’s most spooktacular night to reverse trick-or-treat alongside the iconic pitcher.

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

The GEICO Gecko Explores A Spooky Attic – Here’s What Happens

October 14, 2019

What Am I Gonna Be For Halloween? Making The 1995 McDonald’s...

October 9, 2019

EDITORS PICKS

How Fudgie the Whale Became “Fudgie the Beer”

Heather Taylor - June 19, 2018

No need to check the date again while reading this — it’s not April 1st and we promise this post isn’t a joke.

The Green Giant Plants Himself in Times Square

May 11, 2018

7 Brand Mascots That Define Summertime

July 13, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017