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Meet the Hostess Gang!

Heather Taylor - June 4, 2018

7 Spooktacular Commercials Featuring Brand Mascots Celebrating Halloween

10 Brand Mascots We’d Dress Up As For Halloween

The Return of the Gorton’s Fisherman

Lasagna, Mixtapes, and Kanye West: In Conversation With Hamburger Helper’s Lefty

Who Are Cracker Jack’s Sailor Jack and Bingo?

Heather Taylor - July 25, 2017
0

Glimpse into the World of “The Real Mad Men of Advertising”

Heather Taylor - January 8, 2017
0

Looking Back at Quake, Quisp’s Biggest Rival

Heather Taylor - May 10, 2018
9

The Untold Story of Nestlé’s Farfel the Dog

Heather Taylor - August 8, 2017
3

What are Brand Mascots Tweeting About in Summer 2022?

Heather Taylor - July 12, 2022
0

Elmer, Buckets, Doc, and More: Meet the Keebler Elves!

Heather Taylor - November 13, 2017
3

I Illustrate Mascots: Cap’n Crunch’s Makeover Artist Ed Griffin

Heather Taylor - March 7, 2018
3

A Very Musical Doughboy

Heather Taylor - May 7, 2018
0

The Real Life Inspiration Behind the Sun-Maid Girl

Heather Taylor - May 8, 2017
0

The Brief, Unusual Life of the Arby’s Oven Mitt

Heather Taylor - April 18, 2018
3
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POPULAR

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
1
He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

Meet the Pillsbury Doughboy’s Family!

July 11, 2017

All About Snap, Crackle, and Pop from Rice Krispies

June 26, 2017

EDITORS PICKS

They Build Character: Interview with Pat and Amy Giles of Danger...

Heather Taylor - March 7, 2017
0
For a blog devoted to icons, we couldn’t have dreamed of a better agency to profile! We recently chatted with Pat and Amy for a behind-the-scenes look at what it means to work on these classic characters, the adventures of travelling to Canada with the Pillsbury Doughboy, and what they love about the term “character.”

Design Evolution: Cap’n Crunch

July 18, 2016

How To Redesign Chicken of the Sea’s Catalina After Two Decades

March 13, 2023

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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