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How a Giant Changed Tourism with the “Palau Pledge”

Heather Taylor - June 25, 2018

Happy Sorry Charlie Day!

How the Clydesdales Became The Symbols of Budweiser

Meet the 2018 Gerber Spokesbaby, Lucas!

Design Evolution: The Pillsbury Doughboy

The Secret Life of Mr. Jelly Belly

Heather Taylor - April 20, 2017
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Scrubby, Poppy, Mindy, and Sudsy: Meet the Scrubbing Bubbles!

Heather Taylor - February 1, 2017
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The Story of Green Giant’s Sprout

Heather Taylor - August 28, 2017
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Gimme That ‘Za: The Wacky World of Pizza Mascots

Heather Taylor - November 13, 2017
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Design Evolution: Tony the Tiger

Heather Taylor - May 9, 2016
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Every Brand Mascot Featured in Super Bowl 52

Heather Taylor - February 5, 2018
1

AW Throwback: The Dinty Moore Lumberjack

Heather Taylor - June 8, 2021
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9 Things You Never Knew About Morris the Cat

Heather Taylor - April 26, 2017
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A Very Musical Doughboy

Heather Taylor - May 7, 2018
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Behind the Icons: Ed Graham

Heather Taylor - April 16, 2018
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POPULAR

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
1
He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

7 Magically Delicious Facts About Lucky the Leprechaun

March 15, 2017

Unlocking Headspace’s Inner Brand Character

January 6, 2021

EDITORS PICKS

A Very Musical Doughboy

Heather Taylor - May 7, 2018
0
Do you remember when the Pillsbury Doughboy used to appear on TV playing a trumpet or electric guitar? How about his brief stint in hip-hop or when he shimmied to the cornbread twist?

Celebrate Thanksgiving in Dinner Pants from Stove Top!

November 21, 2017

Throwback: Mountain Dew’s Willy the Hillbilly

June 12, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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