• Icons
    • Cereal
    • Candy & Snacks
    • Mealtime
    • Drinks
    • Fast Food
    • Travel
  • Walk of Fame
  • About Us
  • Contact
Search
  • Powered by AW360
PopIcon.Life PopIcon.life
PopIcon.Life
  • Icons
    • Cereal
    • Candy & Snacks
    • Mealtime
    • Drinks
    • Fast Food
    • Travel
  • Walk of Fame
  • About Us
  • Contact
Home Icons

Icons

Random
  • Latest
  • Featured posts
  • Most popular
  • 7 days popular
  • By review score
  • Random

Throwback: The M&M’s Candy Man

Heather Taylor - December 4, 2017

The Real Life Inspiration Behind the Sun-Maid Girl

Celebrate Thanksgiving in Dinner Pants from Stove Top!

AWChat: Heather Taylor From PopIconLife with Our Fav Summer Brand Mascots

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About Woodsy Owl

AW Goes to Hollywood: The Backstories Behind Three Beloved Silver Screen...

Heather Taylor - August 15, 2016
0

Who Are Cracker Jack’s Sailor Jack and Bingo?

Heather Taylor - July 25, 2017
0

Celebrating 40 Years of Fun with Chuck E. Cheese

Heather Taylor - June 5, 2017
0

Inside the Keebler Hollow Tree Pop-Up Event

Heather Taylor - June 28, 2018
0

Cheesy Rider: A Look Back at the Cheetos Mouse

Heather Taylor - March 27, 2018
3

Meet Vinicius and Tom, Two Mascots “Born Out of Excitement” for...

Heather Taylor - June 28, 2016
0

AWEurope Throwback: The Country Life Buttermen

Heather Taylor - May 3, 2021
0

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

Heather Taylor - November 2, 2023
0

The Return of the Gorton’s Fisherman

Heather Taylor - February 15, 2017
0

A Pup and His Toilet Paper: 5 Things You Never Knew...

Heather Taylor - March 6, 2018
2
123...23Page 1 of 23

POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
9
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

5 Sweet Facts About Mr. Owl, the Tootsie Pop Mascot

April 5, 2018

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

They Build Character: Interview with Pat and Amy Giles of Danger...

Heather Taylor - March 7, 2017
0
For a blog devoted to icons, we couldn’t have dreamed of a better agency to profile! We recently chatted with Pat and Amy for a behind-the-scenes look at what it means to work on these classic characters, the adventures of travelling to Canada with the Pillsbury Doughboy, and what they love about the term “character.”

The Brief, Unusual Life of the Arby’s Oven Mitt

April 18, 2018

The Legend of Jean LaFoote

February 26, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017
PopIcon.Life
ABOUT US
PopIcon is AW360's digital destination that celebrates all things icon and pop culture, from the animated characters on cereal boxes we grew up with, to the team mascots we cheer for on and off the field.
FOLLOW US
Copyright © 2022 Advertising Week. All rights reserved. Privacy Policy • Terms & Conditions
site-logo

FOLLOW US ON

site-logo

© 2023 Emerald X, LLC. All Rights Reserved.

ABOUT    CAREERS    AUTHORIZED SERVICE PROVIDERS   DO NOT SELL MY PERSONAL INFORMATION   TERMS OF USE   PRIVACY POLICY