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Throwback: Kellogg’s Cornelius Rooster

Heather Taylor - November 10, 2016

Why Brand Mascots Go Gaga for Cereal

Advertising Pros Reveal Their Favorite Fast Food Mascots

Breakfast Breakthrough: How Eggo Made a Major Comeback in Stranger Things

From Sketch Cartoon to Brand Mascot: How Fido Dido Became the Face of 7UP

All About Soohorang and Bandabi, the PyeongChang 2018 Winter Olympic Mascots

Heather Taylor - January 22, 2018

2010 Madison Avenue Walk of Fame Winner Profiles

Heather Taylor - September 12, 2016

The Secret Life of Mr. Jelly Belly

Heather Taylor - April 20, 2017

Celebrating 40 Years of Fun with Chuck E. Cheese

Heather Taylor - June 5, 2017

AWChat: PopIcon

PopIcon - May 21, 2019

Looking Back at Quake, Quisp’s Biggest Rival

Heather Taylor - May 10, 2018

Remembering Kate Spade’s Most Iconic Advertisements

Heather Taylor - June 6, 2018

The Spooktacular Origins of Monster Cereals

Heather Taylor - October 27, 2016

How Target Woofed Its Way to Shopping Success with Bullseye

Heather Taylor - November 20, 2017

13 Biggest Brand Mascot Stories of 2016

Heather Taylor - December 22, 2016

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Ready to Reverse Trick-or-Treat with the Kool-Aid Man?

Heather Taylor - October 28, 2020

Is Halloween canceled? Not when the Kool-Aid Man is on your side! In 2020, the Kool-Aid Man is encouraging kids stuck at home on October’s most spooktacular night to reverse trick-or-treat alongside the iconic pitcher.

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

The GEICO Gecko Explores A Spooky Attic – Here’s What Happens

October 14, 2019

What Am I Gonna Be For Halloween? Making The 1995 McDonald’s...

October 9, 2019

EDITORS PICKS

Why Brand Mascots Go Gaga for Cereal

Heather Taylor - October 24, 2016

Try to think of a cereal spokescharacter who isn’t insanely jazzed about breakfast.

Throwback: The M&M’s Candy Man

December 4, 2017

AWChat: Heather Taylor From PopIconLife with Our Fav Summer Brand Mascots

July 31, 2018

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017