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AW Throwback: McDonald’s CosMc
In early 2024, McDonald’s will be debuting a new restaurant spinoff chain called CosMc’s. Longtime McDonald’s fans likely recognize the name since CosMc is...
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What Do Brand Mascots Need to Survive? Give Each Character a...
Where did all the brand mascots go? It’s a curious question to ask anyone who grew up watching advertising’s golden age of commercials and later spent their adult life working for some of the world’s most renowned agencies.
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
