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The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021

Unlocking Headspace’s Inner Brand Character

Sparky The Fire Dog: 5 Facts Everyone Should Know About NFPA’s Iconic Mascot

Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More Than Ever

How McGruff The Crime Dog Delivers Gun Safety Messages In 2019

These Are The Top 5 GEICO Commercials Of All Time

Heather Taylor - February 20, 2019
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Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

Heather Taylor - January 9, 2019
0

Smokey Bear Turns 74! Look Back at the Icon’s Historic Print...

Heather Taylor - August 9, 2018
0

How An Airport Delay Led to McGruff’s Creation

Heather Taylor - January 8, 2018
0

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About...

Heather Taylor - February 23, 2017
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Celebrate Earth Day and Get to Know Smokey Bear with These...

Heather Taylor - April 22, 2016
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POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

These Are The Top 5 GEICO Commercials Of All Time

February 20, 2019

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

They Build Character: Interview with Pat and Amy Giles of Danger...

Heather Taylor - March 7, 2017
0
For a blog devoted to icons, we couldn’t have dreamed of a better agency to profile! We recently chatted with Pat and Amy for a behind-the-scenes look at what it means to work on these classic characters, the adventures of travelling to Canada with the Pillsbury Doughboy, and what they love about the term “character.”

The Tale of Skiro the Squirrel

March 17, 2017

Why We Vote for Mascots Every Year

September 7, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
44
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

These Are The Top 5 GEICO Commercials Of All Time

February 20, 2019
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