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Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More Than Ever

Heather Taylor - August 9, 2019

How a Singing Cracker Addressing Mental Health Became 2021’s Breakout PSA

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

Unlocking Headspace’s Inner Brand Character

Sparky The Fire Dog: 5 Facts Everyone Should Know About NFPA’s Iconic Mascot

How a Singing Cracker Addressing Mental Health Became 2021’s Breakout PSA

Heather Taylor - December 15, 2021
0

AW Throwback: Mr. Yuk

Heather Taylor - August 8, 2023
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AW Throwback: Mr. Zip

Heather Taylor - August 29, 2023
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Smokey Bear Turns 74! Look Back at the Icon’s Historic Print...

Heather Taylor - August 9, 2018
0

Sparky The Fire Dog: 5 Facts Everyone Should Know About NFPA’s...

Heather Taylor - November 4, 2019
0

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About...

Heather Taylor - February 23, 2017
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How McGruff The Crime Dog Delivers Gun Safety Messages In 2019

Heather Taylor - April 2, 2019
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What’s McGruff The Crime Dog Up To In 2023?

Heather Taylor - September 27, 2023
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Celebrate Earth Day and Get to Know Smokey Bear with These...

Heather Taylor - April 22, 2016
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How An Airport Delay Led to McGruff’s Creation

Heather Taylor - January 8, 2018
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POPULAR

5 Fun Facts About Snuggle Bear

Heather Taylor - November 22, 2021
6
1986 marked the birth of one of advertising’s most cuddly, and snuggly, brand mascots: Snuggle Bear! Snuggle Bear represents the Snuggle brand with products including...

Welcome to the Land of Sky Blue Waters: How the Hamm’s...

August 1, 2018

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

He’s Still Going: Meet the “Bigger, Better, Bunnier” Energizer Bunny

Heather Taylor - September 13, 2016
0
Pink fur. Sunglasses. Flip flops. A drum with a mallet. And oh yes, he’s fueled by Energizer batteries.

2005 Madison Avenue Walk of Fame Winner Profiles

August 29, 2016

How To Redesign Chicken of the Sea’s Catalina After Two Decades

March 13, 2023

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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