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Sparky The Fire Dog: 5 Facts Everyone Should Know About NFPA’s Iconic Mascot

Heather Taylor - November 4, 2019

Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More Than Ever

The Panda Behind the World Wildlife Fund’s Logo

What’s McGruff The Crime Dog Up To In 2023?

AW Throwback: Mr. Zip

Unlocking Headspace’s Inner Brand Character

Heather Taylor - January 6, 2021
0

Sparky The Fire Dog: 5 Facts Everyone Should Know About NFPA’s...

Heather Taylor - November 4, 2019
0

Celebrate Earth Day and Get to Know Smokey Bear with These...

Heather Taylor - April 22, 2016
0

AW Throwback: Mr. Yuk

Heather Taylor - August 8, 2023
0

What’s McGruff The Crime Dog Up To In 2023?

Heather Taylor - September 27, 2023
0

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About...

Heather Taylor - February 23, 2017
0

How An Airport Delay Led to McGruff’s Creation

Heather Taylor - January 8, 2018
0

These Are The Top 5 GEICO Commercials Of All Time

Heather Taylor - February 20, 2019
7

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

Heather Taylor - January 9, 2019
0

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0

POPULAR

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Heather Taylor - December 21, 2020
5
For nearly 50 years, boxes of Celestial Seasonings herbal tea have been adorned with rich illustrations of the Sleepytime Bear. He is a brown...

Breakfast Breakthrough: How Eggo Made a Major Comeback in Stranger Things

October 23, 2017

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017

EDITORS PICKS

2004 Madison Avenue Walk of Fame Winner Profiles

Heather Taylor - August 26, 2016
0
As part of our countdown to Advertising Week 2016 in New York City and this year's Madison Avenue Walk of Fame, we're profiling the winners from the past 12 years, beginning with the innaugaral year of the Walk of Fame in 2004.

What Was It Like to Work on the Last Pillsbury Stop-Motion...

August 28, 2022

Presenting the 2017 Madison Avenue Walk of Fame Winners!

September 27, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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