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Celebrate Earth Day and Get to Know Smokey Bear with These 5 Fun Facts

Heather Taylor - April 22, 2016

What’s McGruff The Crime Dog Up To In 2023?

Sparky The Fire Dog: 5 Facts Everyone Should Know About NFPA’s Iconic Mascot

How a Singing Cracker Addressing Mental Health Became 2021’s Breakout PSA

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About Woodsy Owl

Unlocking Headspace’s Inner Brand Character

Heather Taylor - January 6, 2021
0

Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More...

Heather Taylor - August 9, 2019
0

AW Throwback: Mr. Zip

Heather Taylor - August 29, 2023
0

How a Singing Cracker Addressing Mental Health Became 2021’s Breakout PSA

Heather Taylor - December 15, 2021
0

What’s McGruff The Crime Dog Up To In 2023?

Heather Taylor - September 27, 2023
0

AW Throwback: Mr. Yuk

Heather Taylor - August 8, 2023
0

These Are The Top 5 GEICO Commercials Of All Time

Heather Taylor - February 20, 2019
7

How An Airport Delay Led to McGruff’s Creation

Heather Taylor - January 8, 2018
0

Smokey Bear Turns 74! Look Back at the Icon’s Historic Print...

Heather Taylor - August 9, 2018
0

Celebrate Earth Day and Get to Know Smokey Bear with These...

Heather Taylor - April 22, 2016
0

POPULAR

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
1
He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

Elmer, Buckets, Doc, and More: Meet the Keebler Elves!

November 13, 2017

Green Giant Hosts a Special Friendsgiving Feast with Iconic Brand Mascots

November 8, 2023

EDITORS PICKS

AW Goes to Hollywood: The Backstories Behind Three Beloved Silver Screen...

Heather Taylor - August 15, 2016
0
What do a roaring lion, a woman carrying a torch, and a solitary fisherman all have in common? Each is an instantly recognizable longstanding film studio icon.

Behind the Icons: Carol H. Williams

May 23, 2017

Lasagna, Mixtapes, and Kanye West: In Conversation With Hamburger Helper’s Lefty

September 22, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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