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Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About Woodsy Owl

Heather Taylor - February 23, 2017

What’s McGruff The Crime Dog Up To In 2023?

AW Throwback: Mr. Zip

AW Throwback: Mr. Yuk

Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More Than Ever

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

Heather Taylor - January 9, 2019

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021

Celebrate Earth Day and Get to Know Smokey Bear with These...

Heather Taylor - April 22, 2016

These Are The Top 5 GEICO Commercials Of All Time

Heather Taylor - February 20, 2019

Sparky The Fire Dog: 5 Facts Everyone Should Know About NFPA’s...

Heather Taylor - November 4, 2019

AW Throwback: Mr. Yuk

Heather Taylor - August 8, 2023

How McGruff The Crime Dog Delivers Gun Safety Messages In 2019

Heather Taylor - April 2, 2019

How a Singing Cracker Addressing Mental Health Became 2021’s Breakout PSA

Heather Taylor - December 15, 2021

Unlocking Headspace’s Inner Brand Character

Heather Taylor - January 6, 2021

What’s McGruff The Crime Dog Up To In 2023?

Heather Taylor - September 27, 2023

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5 Fun Facts About Snuggle Bear

Heather Taylor - November 22, 2021

1986 marked the birth of one of advertising’s most cuddly, and snuggly, brand mascots: Snuggle Bear! Snuggle Bear represents the Snuggle brand with products including...

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017

Design Evolution: Sunny, Raisin Bran’s Mascot

June 21, 2023

EDITORS PICKS

How Many Icons Can You Spot In The Clio Awards Digital...

Heather Taylor - August 20, 2019

For six decades, the Clio Awards have awarded the crème de la crème in advertising campaigns and celebrated the industry as a whole.

Meet the Serta Counting Sheep

October 10, 2017

The Best Kind of Mayhem

June 16, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018