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Celebrate Earth Day and Get to Know Smokey Bear with These 5 Fun Facts

Heather Taylor - April 22, 2016

Smokey Bear Turns 74! Look Back at the Icon’s Historic Print Ads

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About Woodsy Owl

Unlocking Headspace’s Inner Brand Character

These Are The Top 5 GEICO Commercials Of All Time

How a Singing Cracker Addressing Mental Health Became 2021’s Breakout PSA

Heather Taylor - December 15, 2021
0

How McGruff The Crime Dog Delivers Gun Safety Messages In 2019

Heather Taylor - April 2, 2019
0

Sparky The Fire Dog: 5 Facts Everyone Should Know About NFPA’s...

Heather Taylor - November 4, 2019
0

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

Heather Taylor - January 9, 2019
0

Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More...

Heather Taylor - August 9, 2019
0

AW Throwback: Mr. Zip

Heather Taylor - August 29, 2023
0

Unlocking Headspace’s Inner Brand Character

Heather Taylor - January 6, 2021
0

Celebrate Earth Day and Get to Know Smokey Bear with These...

Heather Taylor - April 22, 2016
0

AW Throwback: Mr. Yuk

Heather Taylor - August 8, 2023
0

What’s McGruff The Crime Dog Up To In 2023?

Heather Taylor - September 27, 2023
0

POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

From Sketch Cartoon to Brand Mascot: How Fido Dido Became the...

April 30, 2018

EDITORS PICKS

Who Was Delbert the La Choy Dragon?

Heather Taylor - May 16, 2018
1
When you think of La Choy, the brand of canned American Chinese foods, does a fire-breathing dragon come to mind?

Meet the Tokyo 2020 Games Mascots!

March 1, 2018

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 2)

September 13, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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