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Smokey Bear Turns 74! Look Back at the Icon’s Historic Print Ads

Heather Taylor - August 9, 2018

Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More Than Ever

Sparky The Fire Dog: 5 Facts Everyone Should Know About NFPA’s Iconic Mascot

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

How a Singing Cracker Addressing Mental Health Became 2021’s Breakout PSA

AW Throwback: Mr. Yuk

Heather Taylor - August 8, 2023
0

Unlocking Headspace’s Inner Brand Character

Heather Taylor - January 6, 2021
0

How McGruff The Crime Dog Delivers Gun Safety Messages In 2019

Heather Taylor - April 2, 2019
0

What’s McGruff The Crime Dog Up To In 2023?

Heather Taylor - September 27, 2023
0

How An Airport Delay Led to McGruff’s Creation

Heather Taylor - January 8, 2018
0

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About...

Heather Taylor - February 23, 2017
0

These Are The Top 5 GEICO Commercials Of All Time

Heather Taylor - February 20, 2019
7

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

Heather Taylor - January 9, 2019
0

Smokey Bear Turns 74! Look Back at the Icon’s Historic Print...

Heather Taylor - August 9, 2018
0

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0

POPULAR

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
1
He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

Design Evolution: Sour Patch Kids

May 16, 2022

All About Snap, Crackle, and Pop from Rice Krispies

June 26, 2017

EDITORS PICKS

Throwback: Speedy Alka-Seltzer

Heather Taylor - May 2, 2016
0
“Plop, Plop, Fizz, Fizz, Oh What a Relief It Is!”

What Do Brand Mascots Need to Survive? Give Each Character a...

February 24, 2020

The Untold Story of Nestlé’s Farfel the Dog

August 8, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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