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Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More Than Ever

Heather Taylor - August 9, 2019

The Panda Behind the World Wildlife Fund’s Logo

AW Throwback: Mr. Zip

Sparky The Fire Dog: 5 Facts Everyone Should Know About NFPA’s Iconic Mascot

How a Singing Cracker Addressing Mental Health Became 2021’s Breakout PSA

Smokey Bear Turns 74! Look Back at the Icon’s Historic Print...

Heather Taylor - August 9, 2018
0

These Are The Top 5 GEICO Commercials Of All Time

Heather Taylor - February 20, 2019
7

How An Airport Delay Led to McGruff’s Creation

Heather Taylor - January 8, 2018
0

Unlocking Headspace’s Inner Brand Character

Heather Taylor - January 6, 2021
0

AW Throwback: Mr. Zip

Heather Taylor - August 29, 2023
0

Celebrate Earth Day and Get to Know Smokey Bear with These...

Heather Taylor - April 22, 2016
0

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

Heather Taylor - January 9, 2019
0

How a Singing Cracker Addressing Mental Health Became 2021’s Breakout PSA

Heather Taylor - December 15, 2021
0

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0

Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More...

Heather Taylor - August 9, 2019
0

POPULAR

The Untold Story of Nestlé’s Farfel the Dog

Heather Taylor - August 8, 2017
3
Before the Nesquik Bunny hopped onto grocery shelves and decades before streaming television, a spunky pup harmonized about the delicious taste of chocolate-flavored milk on black and white TV screens everywhere.

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

All About Snap, Crackle, and Pop from Rice Krispies

June 26, 2017

EDITORS PICKS

Throwback: Sprinkle Spangles

Heather Taylor - May 15, 2017
0
A couple of weeks ago, General Mills brought the iconic Sprinkle Spangles back into the spotlight. ICYMI, Sprinkle Spangles are a popped corn, sugar cookie-flavored, star-shaped cereal that launched in 1993 — the only cereal on the market at the time that had sprinkles!

Throwback: Hawaiian Punch’s Punchy

July 18, 2016

The Pillsbury Bake-Off is Back!

August 15, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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