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Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More Than Ever

Heather Taylor - August 9, 2019

What’s McGruff The Crime Dog Up To In 2023?

Celebrate Earth Day and Get to Know Smokey Bear with These 5 Fun Facts

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

These Are The Top 5 GEICO Commercials Of All Time

Celebrate Earth Day and Get to Know Smokey Bear with These...

Heather Taylor - April 22, 2016
0

AW Throwback: Mr. Zip

Heather Taylor - August 29, 2023
0

Sparky The Fire Dog: 5 Facts Everyone Should Know About NFPA’s...

Heather Taylor - November 4, 2019
0

How a Singing Cracker Addressing Mental Health Became 2021’s Breakout PSA

Heather Taylor - December 15, 2021
0

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0

What’s McGruff The Crime Dog Up To In 2023?

Heather Taylor - September 27, 2023
0

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About...

Heather Taylor - February 23, 2017
0

Unlocking Headspace’s Inner Brand Character

Heather Taylor - January 6, 2021
0

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

Heather Taylor - January 9, 2019
0

These Are The Top 5 GEICO Commercials Of All Time

Heather Taylor - February 20, 2019
7

POPULAR

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
1
He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

EDITORS PICKS

AWChat: Heather Taylor From PopIconLife with Our Fav Summer Brand Mascots

Heather Taylor - July 31, 2018
0
In case you missed the Advertising Week's Twitter chat with our own Heather Taylor this morning, catch the recap of it here. 

5 Sweet Facts About Mr. Owl, the Tootsie Pop Mascot

April 5, 2018

8 Great General Mills Cereal Heroes That Deserve a Reboot

August 3, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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