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How An Airport Delay Led to McGruff’s Creation

Heather Taylor - January 8, 2018

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More Than Ever

Sparky The Fire Dog: 5 Facts Everyone Should Know About NFPA’s Iconic Mascot

How a Singing Cracker Addressing Mental Health Became 2021’s Breakout PSA

These Are The Top 5 GEICO Commercials Of All Time

Heather Taylor - February 20, 2019
7

How a Singing Cracker Addressing Mental Health Became 2021’s Breakout PSA

Heather Taylor - December 15, 2021
0

Sparky The Fire Dog: 5 Facts Everyone Should Know About NFPA’s...

Heather Taylor - November 4, 2019
0

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About...

Heather Taylor - February 23, 2017
0

How McGruff The Crime Dog Delivers Gun Safety Messages In 2019

Heather Taylor - April 2, 2019
0

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

Heather Taylor - January 9, 2019
0

How An Airport Delay Led to McGruff’s Creation

Heather Taylor - January 8, 2018
0

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0

Smokey Bear Turns 74! Look Back at the Icon’s Historic Print...

Heather Taylor - August 9, 2018
0

AW Throwback: Mr. Yuk

Heather Taylor - August 8, 2023
0

POPULAR

7 Magically Delicious Facts About Lucky the Leprechaun

Heather Taylor - March 15, 2017
2
A sprightly, cheerful character, Lucky has never been as interested in the pot of gold under the rainbow as he is in the marshmallow-filled bowls of his beloved Lucky Charms.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

EDITORS PICKS

Putting the “Kool” Back in Kool-Aid

Heather Taylor - April 25, 2018
1
Robert Skollar on Being Best Friends With One of Advertising’s Biggest Icons

How the Crash Test Dummies Revolutionized Seat Belt Safety

May 18, 2017

The Pillsbury Bake-Off is Back!

August 15, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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