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Smokey Bear Turns 74! Look Back at the Icon’s Historic Print Ads

Heather Taylor - August 9, 2018

How a Singing Cracker Addressing Mental Health Became 2021’s Breakout PSA

Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More Than Ever

What’s McGruff The Crime Dog Up To In 2023?

AW Throwback: Mr. Zip

How a Singing Cracker Addressing Mental Health Became 2021’s Breakout PSA

Heather Taylor - December 15, 2021
0

AW Throwback: Mr. Yuk

Heather Taylor - August 8, 2023
0

Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More...

Heather Taylor - August 9, 2019
0

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

Heather Taylor - January 9, 2019
0

Celebrate Earth Day and Get to Know Smokey Bear with These...

Heather Taylor - April 22, 2016
0

AW Throwback: Mr. Zip

Heather Taylor - August 29, 2023
0

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About...

Heather Taylor - February 23, 2017
0

How An Airport Delay Led to McGruff’s Creation

Heather Taylor - January 8, 2018
0

What’s McGruff The Crime Dog Up To In 2023?

Heather Taylor - September 27, 2023
0

POPULAR

All About Snap, Crackle, and Pop from Rice Krispies

Heather Taylor - June 26, 2017
2
One of the greatest mascot trios in advertising history lives in the cereal aisle of grocery stores, and yet they remain a mystery to so many breakfast enthusiasts. What do we really know about Snap, Crackle, and Pop, the faces behind Kellogg’s Rice Krispies?

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

Design Evolution: Sunny, Raisin Bran’s Mascot

June 21, 2023

EDITORS PICKS

Why Brand Mascots Go Gaga for Cereal

Heather Taylor - October 24, 2016
2
Try to think of a cereal spokescharacter who isn’t insanely jazzed about breakfast.

2008 Madison Avenue Walk of Fame Winner Profiles

September 6, 2016

Pillsbury Warms Hearts For The Holidays With First-Ever Ugly Christmas Sweaters

December 7, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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