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Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More Than Ever

Heather Taylor - August 9, 2019

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

Unlocking Headspace’s Inner Brand Character

How McGruff The Crime Dog Delivers Gun Safety Messages In 2019

What’s McGruff The Crime Dog Up To In 2023?

How An Airport Delay Led to McGruff’s Creation

Heather Taylor - January 8, 2018
0

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

Heather Taylor - January 9, 2019
0

How McGruff The Crime Dog Delivers Gun Safety Messages In 2019

Heather Taylor - April 2, 2019
0

AW Throwback: Mr. Yuk

Heather Taylor - August 8, 2023
0

AW Throwback: Mr. Zip

Heather Taylor - August 29, 2023
0

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About...

Heather Taylor - February 23, 2017
0

Celebrate Earth Day and Get to Know Smokey Bear with These...

Heather Taylor - April 22, 2016
0

Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More...

Heather Taylor - August 9, 2019
0

These Are The Top 5 GEICO Commercials Of All Time

Heather Taylor - February 20, 2019
7

POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

Design Evolution: Sunny, Raisin Bran’s Mascot

June 21, 2023

All About Snap, Crackle, and Pop from Rice Krispies

June 26, 2017

EDITORS PICKS

The Tale of Skiro the Squirrel

Heather Taylor - March 17, 2017
0
Ciao, AW readers! We’re jetting off to Italy today to visit a family business called Rigoni di Asiago. This is the brand responsible for giving the world three delicious jams and spreads: Fiordifutta (a light fruit preserve), DolceDì (a natural sweetener), and Nocciolata (a hazelnut and chocolate spread).

Who Was Delbert the La Choy Dragon?

May 16, 2018

6 Fun Facts About the California Raisins Worth Hearing Through the...

June 22, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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