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How An Airport Delay Led to McGruff’s Creation

Heather Taylor - January 8, 2018

Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More Than Ever

AW Throwback: Mr. Zip

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

Smokey Bear Turns 74! Look Back at the Icon’s Historic Print Ads

These Are The Top 5 GEICO Commercials Of All Time

Heather Taylor - February 20, 2019
7

Sparky The Fire Dog: 5 Facts Everyone Should Know About NFPA’s...

Heather Taylor - November 4, 2019
0

How An Airport Delay Led to McGruff’s Creation

Heather Taylor - January 8, 2018
0

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

Heather Taylor - January 9, 2019
0

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About...

Heather Taylor - February 23, 2017
0

How a Singing Cracker Addressing Mental Health Became 2021’s Breakout PSA

Heather Taylor - December 15, 2021
0

Unlocking Headspace’s Inner Brand Character

Heather Taylor - January 6, 2021
0

How McGruff The Crime Dog Delivers Gun Safety Messages In 2019

Heather Taylor - April 2, 2019
0

Smokey Bear Turns 74! Look Back at the Icon’s Historic Print...

Heather Taylor - August 9, 2018
0

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0

POPULAR

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
1
He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

EDITORS PICKS

20 Brand Mascots We’d Invite to Thanksgiving

Heather Taylor - November 21, 2016
0
Thanksgiving is right around the corner and with it comes a big day filled with turkey and stuffing, family, friends, parades and a football game (or two), and pumpkin pie to cap off the evening.

The Green Giant Plants Himself in Times Square

May 11, 2018

Why We Vote for Mascots Every Year

September 7, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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