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Unlocking Headspace’s Inner Brand Character

Heather Taylor - January 6, 2021

Smokey Bear Turns 74! Look Back at the Icon’s Historic Print Ads

Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More Than Ever

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

AW Throwback: Mr. Zip

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0

How McGruff The Crime Dog Delivers Gun Safety Messages In 2019

Heather Taylor - April 2, 2019
0

Unlocking Headspace’s Inner Brand Character

Heather Taylor - January 6, 2021
0

How An Airport Delay Led to McGruff’s Creation

Heather Taylor - January 8, 2018
0

AW Throwback: Mr. Zip

Heather Taylor - August 29, 2023
0

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

Heather Taylor - January 9, 2019
0

Celebrate Earth Day and Get to Know Smokey Bear with These...

Heather Taylor - April 22, 2016
0

AW Throwback: Mr. Yuk

Heather Taylor - August 8, 2023
0

What’s McGruff The Crime Dog Up To In 2023?

Heather Taylor - September 27, 2023
0

Sparky The Fire Dog: 5 Facts Everyone Should Know About NFPA’s...

Heather Taylor - November 4, 2019
0

POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

Celebrating 75 Years With Chiquita’s Miss Chiquita

September 24, 2019

Putting the “Kool” Back in Kool-Aid

April 25, 2018

EDITORS PICKS

An Instagram Account Turned Brand Mascots Into Cinematic Masterpieces, And It’s...

Heather Taylor - March 20, 2020
0
Raise your hand if you miss going to the movies.

Throwback: Rice Krispies

April 11, 2016

Pillsbury Warms Hearts For The Holidays With First-Ever Ugly Christmas Sweaters

December 7, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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