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How McGruff The Crime Dog Delivers Gun Safety Messages In 2019

Heather Taylor - April 2, 2019

AW Throwback: Mr. Zip

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About Woodsy Owl

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

Smokey Bear Turns 74! Look Back at the Icon’s Historic Print Ads

Sparky The Fire Dog: 5 Facts Everyone Should Know About NFPA’s...

Heather Taylor - November 4, 2019
0

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About...

Heather Taylor - February 23, 2017
0

These Are The Top 5 GEICO Commercials Of All Time

Heather Taylor - February 20, 2019
7

Unlocking Headspace’s Inner Brand Character

Heather Taylor - January 6, 2021
0

Smokey Bear Turns 74! Look Back at the Icon’s Historic Print...

Heather Taylor - August 9, 2018
0

AW Throwback: Mr. Yuk

Heather Taylor - August 8, 2023
0

Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More...

Heather Taylor - August 9, 2019
0

Celebrate Earth Day and Get to Know Smokey Bear with These...

Heather Taylor - April 22, 2016
0

What’s McGruff The Crime Dog Up To In 2023?

Heather Taylor - September 27, 2023
0

How An Airport Delay Led to McGruff’s Creation

Heather Taylor - January 8, 2018
0

POPULAR

Whatever Happened to Play-Doh Pete?

Heather Taylor - March 26, 2018
0
If you grew up with Hasbro’s Play-Doh, chances are you probably remember the little guy clad in the red beret on the packaging.

Peyton Manning Joins Duke Bush and Jay Bush In First-Ever Bush’s...

February 9, 2023

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

EDITORS PICKS

A Tribute to Kraft’s Cheesasaurus Rex and the Dairy Fairy

Heather Taylor - July 24, 2017
1
Who’s ready to get cheesy? We’re taking a stroll back through ‘90s memory lane with some of our favorite Kraft brand mascots: Cheesasaurus Rex and the Dairy Fairy. They’re the cream of the crop to us — let’s get to know them better!

Why The Ad Industry Will Always Need Brand Mascots

September 11, 2019

Design Evolution: Quaker Man

December 13, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017
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