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Unlocking Headspace’s Inner Brand Character

Heather Taylor - January 6, 2021

AW Throwback: Mr. Yuk

What’s McGruff The Crime Dog Up To In 2023?

Smokey Bear Turns 74! Look Back at the Icon’s Historic Print Ads

Celebrate Earth Day and Get to Know Smokey Bear with These 5 Fun Facts

Smokey Bear Turns 74! Look Back at the Icon’s Historic Print...

Heather Taylor - August 9, 2018
0

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0

What’s McGruff The Crime Dog Up To In 2023?

Heather Taylor - September 27, 2023
0

These Are The Top 5 GEICO Commercials Of All Time

Heather Taylor - February 20, 2019
7

AW Throwback: Mr. Zip

Heather Taylor - August 29, 2023
0

How An Airport Delay Led to McGruff’s Creation

Heather Taylor - January 8, 2018
0

How a Singing Cracker Addressing Mental Health Became 2021’s Breakout PSA

Heather Taylor - December 15, 2021
0

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

Heather Taylor - January 9, 2019
0

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About...

Heather Taylor - February 23, 2017
0

Celebrate Earth Day and Get to Know Smokey Bear with These...

Heather Taylor - April 22, 2016
0

POPULAR

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

Heather Taylor - June 29, 2021
2
If you’ve ever been to a Vineyard Vines storefront or browsed the website for the popular apparel and accessory company, chances are you may recognize their grinning, pink whale logo. What you may not know, however, is that there is a rich history behind this whale and the company.

All About Snap, Crackle, and Pop from Rice Krispies

June 26, 2017

The Untold Story of Nestlé’s Farfel the Dog

August 8, 2017

EDITORS PICKS

Leo Burnett’s Oral History, As Told By 8 Former Creatives: Part...

Heather Taylor - September 20, 2018
1
Welcome to part two in our two-part series about what it was like to work at Leo Burnett Chicago on the world’s most famous iconic characters.

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018

A Look Back at the Olympic Mascots: 1960s – 1980s

July 26, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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