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Smokey Bear Turns 74! Look Back at the Icon’s Historic Print Ads

Heather Taylor - August 9, 2018

Celebrate Earth Day and Get to Know Smokey Bear with These 5 Fun Facts

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

AW Throwback: Mr. Zip

How McGruff The Crime Dog Delivers Gun Safety Messages In 2019

AW Throwback: Mr. Zip

Heather Taylor - August 29, 2023
0

Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More...

Heather Taylor - August 9, 2019
0

Smokey Bear Turns 74! Look Back at the Icon’s Historic Print...

Heather Taylor - August 9, 2018
0

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About...

Heather Taylor - February 23, 2017
0

How An Airport Delay Led to McGruff’s Creation

Heather Taylor - January 8, 2018
0

These Are The Top 5 GEICO Commercials Of All Time

Heather Taylor - February 20, 2019
7

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

Heather Taylor - January 9, 2019
0

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0

Celebrate Earth Day and Get to Know Smokey Bear with These...

Heather Taylor - April 22, 2016
0

Unlocking Headspace’s Inner Brand Character

Heather Taylor - January 6, 2021
0

POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Design Evolution: Sour Patch Kids

May 16, 2022

The Untold Story of Nestlé’s Farfel the Dog

August 8, 2017

EDITORS PICKS

AW Road Trips with the Oscar Mayer Wienermobile

Heather Taylor - March 1, 2017
0
Wherever this vehicle goes, a line of mustard follows — or is that really just a yellow traffic line? Why, it's none other than the instantly recognizable Oscar Mayer Wienermobile!

The Green Giant Plants Himself in Times Square

May 11, 2018

Celebrating 40 Years of Fun with Chuck E. Cheese

June 5, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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