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How a Singing Cracker Addressing Mental Health Became 2021’s Breakout PSA

Heather Taylor - December 15, 2021

Smokey Bear Turns 74! Look Back at the Icon’s Historic Print Ads

Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More Than Ever

Sparky The Fire Dog: 5 Facts Everyone Should Know About NFPA’s Iconic Mascot

The Panda Behind the World Wildlife Fund’s Logo

Unlocking Headspace’s Inner Brand Character

Heather Taylor - January 6, 2021
0

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About...

Heather Taylor - February 23, 2017
0

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0

How a Singing Cracker Addressing Mental Health Became 2021’s Breakout PSA

Heather Taylor - December 15, 2021
0

How McGruff The Crime Dog Delivers Gun Safety Messages In 2019

Heather Taylor - April 2, 2019
0

How An Airport Delay Led to McGruff’s Creation

Heather Taylor - January 8, 2018
0

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

Heather Taylor - January 9, 2019
0

POPULAR

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
1
He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

EDITORS PICKS

How Target Woofed Its Way to Shopping Success with Bullseye

Heather Taylor - November 20, 2017
0
As we head into the 2017 holiday season, let’s take a look back at the legacy Bullseye has made in Target’s ad campaigns over the decades.

Celebrating National Ravioli Day with Chef Boyardee

March 19, 2018

Glimpse into the World of “The Real Mad Men of Advertising”

January 8, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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