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Follow Your Nose: The Staying Power of Toucan Sam
When Peter Lohmeier first joined Leo Burnett in 1974, the Kellogg’s Froot Loops account, brightly colored mascot Toucan Sam, and its tagline “Follow your nose!” had already been with the agency for four years.
EDITORS PICKS
Reserve the Oscar Mayer Wienermobile for an Unforgettable Proposal in 2020
In September 2020, Zach Chatham proposed to his girlfriend in Yellowstone National Park. Chatham wasn’t alone during this proposal. The gorgeous scenic backdrop of Yellowstone aside, Chatham was flanked by, frankly, an unusual wing-bun — the Oscar Mayer Wienermobile.
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
