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How McGruff The Crime Dog Delivers Gun Safety Messages In 2019

Heather Taylor - April 2, 2019

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

Sparky The Fire Dog: 5 Facts Everyone Should Know About NFPA’s Iconic Mascot

Smokey Bear Turns 74! Look Back at the Icon’s Historic Print Ads

How An Airport Delay Led to McGruff’s Creation

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About...

Heather Taylor - February 23, 2017
0

Unlocking Headspace’s Inner Brand Character

Heather Taylor - January 6, 2021
0

How An Airport Delay Led to McGruff’s Creation

Heather Taylor - January 8, 2018
0

AW Throwback: Mr. Zip

Heather Taylor - August 29, 2023
0

These Are The Top 5 GEICO Commercials Of All Time

Heather Taylor - February 20, 2019
7

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

Heather Taylor - January 9, 2019
0

How a Singing Cracker Addressing Mental Health Became 2021’s Breakout PSA

Heather Taylor - December 15, 2021
0

Celebrate Earth Day and Get to Know Smokey Bear with These...

Heather Taylor - April 22, 2016
0

What’s McGruff The Crime Dog Up To In 2023?

Heather Taylor - September 27, 2023
0

AW Throwback: Mr. Yuk

Heather Taylor - August 8, 2023
0

POPULAR

How Tony The Tiger Commercials Are Filmed

Heather Taylor - January 14, 2019
1
Ever wonder what it takes to animate a spot for this breakfast champion? Let’s go back to 1993 to see how the iconic “Beach Volleyball” commercial was created.

All About Snap, Crackle, and Pop from Rice Krispies

June 26, 2017

Design Evolution: Sour Patch Kids

May 16, 2022

EDITORS PICKS

Whatever Happened to Gramps from Cocoa Puffs?

Heather Taylor - March 9, 2017
0
Ever since his debut in the 1960s, cereal fans everywhere have been smitten with Sonny the Cuckoo Bird and his zany enthusiasm for Cocoa Puffs. But Sonny wasn’t the only character crazy for that munchy, crunchy, and chocolatey taste.

Throwback: Kellogg’s Cornelius Rooster

November 10, 2016

Meet the Tokyo 2020 Games Mascots!

March 1, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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