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AW Throwback: Mr. Zip

Heather Taylor - August 29, 2023

How An Airport Delay Led to McGruff’s Creation

These Are The Top 5 GEICO Commercials Of All Time

Sparky The Fire Dog: 5 Facts Everyone Should Know About NFPA’s Iconic Mascot

AW Throwback: Mr. Yuk

Smokey Bear Turns 74! Look Back at the Icon’s Historic Print...

Heather Taylor - August 9, 2018
0

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

Heather Taylor - January 9, 2019
0

Unlocking Headspace’s Inner Brand Character

Heather Taylor - January 6, 2021
0

Sparky The Fire Dog: 5 Facts Everyone Should Know About NFPA’s...

Heather Taylor - November 4, 2019
0

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About...

Heather Taylor - February 23, 2017
0

AW Throwback: Mr. Zip

Heather Taylor - August 29, 2023
0

Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More...

Heather Taylor - August 9, 2019
0

These Are The Top 5 GEICO Commercials Of All Time

Heather Taylor - February 20, 2019
7

How a Singing Cracker Addressing Mental Health Became 2021’s Breakout PSA

Heather Taylor - December 15, 2021
0

How An Airport Delay Led to McGruff’s Creation

Heather Taylor - January 8, 2018
0

POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

Dig It! All About The Honey Smacks Dig’em Frog

November 5, 2018

EDITORS PICKS

The Secret Life of Mr. Jelly Belly

Heather Taylor - April 20, 2017
1
He’s cherry red with a big grin on his face and just as sweet as the candy he was created after. Who else could we be talking about but Mr. Jelly Belly, the official mascot for Jelly Belly jelly beans?

Design Evolution: Mr. Clean

July 6, 2016

Carvel’s Fudgie the Whale Turns 40! Peek into His Cool World

June 29, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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