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How a Singing Cracker Addressing Mental Health Became 2021’s Breakout PSA

Heather Taylor - December 15, 2021

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About Woodsy Owl

How An Airport Delay Led to McGruff’s Creation

Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More Than Ever

How McGruff The Crime Dog Delivers Gun Safety Messages In 2019

Smokey Bear Turns 74! Look Back at the Icon’s Historic Print...

Heather Taylor - August 9, 2018
0

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About...

Heather Taylor - February 23, 2017
0

How McGruff The Crime Dog Delivers Gun Safety Messages In 2019

Heather Taylor - April 2, 2019
0

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

Heather Taylor - January 9, 2019
0

Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More...

Heather Taylor - August 9, 2019
0

AW Throwback: Mr. Zip

Heather Taylor - August 29, 2023
0

Unlocking Headspace’s Inner Brand Character

Heather Taylor - January 6, 2021
0

These Are The Top 5 GEICO Commercials Of All Time

Heather Taylor - February 20, 2019
7

AW Throwback: Mr. Yuk

Heather Taylor - August 8, 2023
0

How An Airport Delay Led to McGruff’s Creation

Heather Taylor - January 8, 2018
0

POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Remembering Russi Taylor As McDonald’s Birdie The Early Bird

July 29, 2019

EDITORS PICKS

Celebrate Earth Day and Get to Know Smokey Bear with These...

Heather Taylor - April 22, 2016
0
As we celebrate Earth Day on April 22nd and reflect on the ways we can give back to nature, the first brand mascot that comes to mind in that thought process is Smokey Bear.

2004 Madison Avenue Walk of Fame Winner Profiles

August 26, 2016

How to Play Ice Hockey with Ronald McDonald

December 18, 2019

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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