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Design Evolution: Sour Patch Kids
Who are the Sour Patch Kids?
Longtime fans of the famously sour then sweet candy may recall there used to be kids’ faces on packaging...
EDITORS PICKS
Advertising’s Secret Weapon? It’s The Brand Mascot
Jim “Rocki” Nawrocki has always been amazed at how many people love the Pillsbury Doughboy.
https://youtu.be/p0wqNxtjIiM
Nawrocki started his career in 1970 as a junior art...
MOST DISCUSSED
Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
