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Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More Than Ever

Heather Taylor - August 9, 2019

These Are The Top 5 GEICO Commercials Of All Time

The Panda Behind the World Wildlife Fund’s Logo

What’s McGruff The Crime Dog Up To In 2023?

Smokey Bear Turns 74! Look Back at the Icon’s Historic Print Ads

Celebrate Earth Day and Get to Know Smokey Bear with These...

Heather Taylor - April 22, 2016
0

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0

AW Throwback: Mr. Yuk

Heather Taylor - August 8, 2023
0

How a Singing Cracker Addressing Mental Health Became 2021’s Breakout PSA

Heather Taylor - December 15, 2021
0

How McGruff The Crime Dog Delivers Gun Safety Messages In 2019

Heather Taylor - April 2, 2019
0

What’s McGruff The Crime Dog Up To In 2023?

Heather Taylor - September 27, 2023
0

Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More...

Heather Taylor - August 9, 2019
0

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About...

Heather Taylor - February 23, 2017
0

Sparky The Fire Dog: 5 Facts Everyone Should Know About NFPA’s...

Heather Taylor - November 4, 2019
0

Unlocking Headspace’s Inner Brand Character

Heather Taylor - January 6, 2021
0

POPULAR

The History of the NBC Peacock

Heather Taylor - June 20, 2017
3
All hail the Peacock! For more than five decades, this brightly colored bird has reigned supreme as NBC’s highly recognizable logo, shifting with the times and transforming the way viewers engaged with the TV network.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

Throwback: Mountain Dew’s Willy the Hillbilly

June 12, 2017

EDITORS PICKS

11 Mascots We Wish Would Be Our Valentines

Heather Taylor - February 13, 2017
0
Today, agencies throughout the country and even across the pond join us for an exclusive heart-to-heart about the love notes they’d send their favorite brand mascots this Valentine’s Day.

Elmer, Buckets, Doc, and More: Meet the Keebler Elves!

November 13, 2017

10 Magical Facts About Ernie Keebler That Will Surprise and Delight...

December 20, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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