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The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

How An Airport Delay Led to McGruff’s Creation

Celebrate Earth Day and Get to Know Smokey Bear with These 5 Fun Facts

Unlocking Headspace’s Inner Brand Character

AW Throwback: Mr. Yuk

Heather Taylor - August 8, 2023
0

How An Airport Delay Led to McGruff’s Creation

Heather Taylor - January 8, 2018
0

AW Throwback: Mr. Zip

Heather Taylor - August 29, 2023
0

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

Heather Taylor - January 9, 2019
0

Unlocking Headspace’s Inner Brand Character

Heather Taylor - January 6, 2021
0

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About...

Heather Taylor - February 23, 2017
0

Smokey Bear Turns 74! Look Back at the Icon’s Historic Print...

Heather Taylor - August 9, 2018
0

Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More...

Heather Taylor - August 9, 2019
0

Celebrate Earth Day and Get to Know Smokey Bear with These...

Heather Taylor - April 22, 2016
0

How McGruff The Crime Dog Delivers Gun Safety Messages In 2019

Heather Taylor - April 2, 2019
0

POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

7 Magically Delicious Facts About Lucky the Leprechaun

March 15, 2017

EDITORS PICKS

15 Cereal Mascots Breakfast Wouldn’t Be the Same Without

Heather Taylor - March 7, 2017
0
For decades, they’ve shared their worlds with us by the bowlful with sweet cereals packed with adventure and excitement in every bite. Some of these fantastic concoctions are “gr-r-reat!” while others are magically delicious. If you want more, all you had to do was follow your nose — unless you’re a silly rabbit.

6 Fun Facts About the California Raisins Worth Hearing Through the...

June 22, 2016

Putting the “Kool” Back in Kool-Aid

April 25, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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