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Sparky The Fire Dog: 5 Facts Everyone Should Know About NFPA’s Iconic Mascot

Heather Taylor - November 4, 2019

How a Singing Cracker Addressing Mental Health Became 2021’s Breakout PSA

AW Throwback: Mr. Yuk

Unlocking Headspace’s Inner Brand Character

How An Airport Delay Led to McGruff’s Creation

How An Airport Delay Led to McGruff’s Creation

Heather Taylor - January 8, 2018
0

AW Throwback: Mr. Yuk

Heather Taylor - August 8, 2023
0

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About...

Heather Taylor - February 23, 2017
0

How a Singing Cracker Addressing Mental Health Became 2021’s Breakout PSA

Heather Taylor - December 15, 2021
0

Celebrate Earth Day and Get to Know Smokey Bear with These...

Heather Taylor - April 22, 2016
0

Sparky The Fire Dog: 5 Facts Everyone Should Know About NFPA’s...

Heather Taylor - November 4, 2019
0

Smokey Bear Turns 74! Look Back at the Icon’s Historic Print...

Heather Taylor - August 9, 2018
0

Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More...

Heather Taylor - August 9, 2019
0

AW Throwback: Mr. Zip

Heather Taylor - August 29, 2023
0

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

Heather Taylor - January 9, 2019
0

POPULAR

Meet the Hostess Gang!

Heather Taylor - June 4, 2018
2
Throughout the 1970s, Hostess established a series of personalities for their iconic baked goods — Twinkie the Kid, Captain Cupcake, King Ding Dong, and Happy Ho Ho.

Design Evolution: Sour Patch Kids

May 16, 2022

Elmer, Buckets, Doc, and More: Meet the Keebler Elves!

November 13, 2017

EDITORS PICKS

Elmer, Buckets, Doc, and More: Meet the Keebler Elves!

Heather Taylor - November 13, 2017
3
We’ve shared magical facts you might not have known about Ernie Keebler and taken 360 readers on a tour of the Keebler Hollow Tree. Now, we’re sharing more about the elves themselves and their distinctive personalities.

Design Evolution: Sour Patch Kids

May 16, 2022

10 Brand Mascots We’d Dress Up As For Halloween

October 25, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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