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Unlocking Headspace’s Inner Brand Character

Heather Taylor - January 6, 2021

Sparky The Fire Dog: 5 Facts Everyone Should Know About NFPA’s Iconic Mascot

Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More Than Ever

AW Throwback: Mr. Yuk

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0

Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More...

Heather Taylor - August 9, 2019
0

Unlocking Headspace’s Inner Brand Character

Heather Taylor - January 6, 2021
0

Celebrate Earth Day and Get to Know Smokey Bear with These...

Heather Taylor - April 22, 2016
0

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About...

Heather Taylor - February 23, 2017
0

These Are The Top 5 GEICO Commercials Of All Time

Heather Taylor - February 20, 2019
7

AW Throwback: Mr. Zip

Heather Taylor - August 29, 2023
0

What’s McGruff The Crime Dog Up To In 2023?

Heather Taylor - September 27, 2023
0

How An Airport Delay Led to McGruff’s Creation

Heather Taylor - January 8, 2018
0

How McGruff The Crime Dog Delivers Gun Safety Messages In 2019

Heather Taylor - April 2, 2019
0

POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
9
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

All About Snap, Crackle, and Pop from Rice Krispies

June 26, 2017

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

Meet Haddon Sundblom, Creator of Coca-Cola’s Santa Claus

Heather Taylor - December 19, 2017
0
Break out the bubbles (carbonated Coke bubbles, that is) and join us for a look through the decades at how Sundblom was inspired to paint the holly jolly fellow we know and love today.

Tour de Trix: How the Trix Rabbit Finally Got to Eat...

March 5, 2018

Throwback: Kellogg’s Cornelius Rooster

November 10, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018

Meet the Serta Counting Sheep

October 10, 2017
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