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Unlocking Headspace’s Inner Brand Character

Heather Taylor - January 6, 2021

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

What’s McGruff The Crime Dog Up To In 2023?

Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More Than Ever

How a Singing Cracker Addressing Mental Health Became 2021’s Breakout PSA

AW Throwback: Mr. Yuk

Heather Taylor - August 8, 2023
0

These Are The Top 5 GEICO Commercials Of All Time

Heather Taylor - February 20, 2019
7

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About...

Heather Taylor - February 23, 2017
0

How McGruff The Crime Dog Delivers Gun Safety Messages In 2019

Heather Taylor - April 2, 2019
0

Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More...

Heather Taylor - August 9, 2019
0

Smokey Bear Turns 74! Look Back at the Icon’s Historic Print...

Heather Taylor - August 9, 2018
0

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0

How An Airport Delay Led to McGruff’s Creation

Heather Taylor - January 8, 2018
0

What’s McGruff The Crime Dog Up To In 2023?

Heather Taylor - September 27, 2023
0

How a Singing Cracker Addressing Mental Health Became 2021’s Breakout PSA

Heather Taylor - December 15, 2021
0

POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Scrubby, Poppy, Mindy, and Sudsy: Meet the Scrubbing Bubbles!

February 1, 2017

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

EDITORS PICKS

‘Ketch Up’ With the WienerFleet!

Heather Taylor - February 26, 2018
1
Hot diggity dog! Last summer, the Oscar Mayer Wienermobile hit the road to ‘meat and greet’ with fans across the country, all of which relished the chance to hang out with the 27-foot-long frankfurter. But did you know that there was more than one Wienermobile out and about?

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

Celebrating More Than 50 Years of Homepride’s Fred

March 27, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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