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What’s McGruff The Crime Dog Up To In 2023?

Heather Taylor - September 27, 2023

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About Woodsy Owl

How McGruff The Crime Dog Delivers Gun Safety Messages In 2019

How a Singing Cracker Addressing Mental Health Became 2021’s Breakout PSA

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

AW Throwback: Mr. Zip

Heather Taylor - August 29, 2023
0

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

Heather Taylor - January 9, 2019
0

These Are The Top 5 GEICO Commercials Of All Time

Heather Taylor - February 20, 2019
7

AW Throwback: Mr. Yuk

Heather Taylor - August 8, 2023
0

How a Singing Cracker Addressing Mental Health Became 2021’s Breakout PSA

Heather Taylor - December 15, 2021
0

Smokey Bear Turns 74! Look Back at the Icon’s Historic Print...

Heather Taylor - August 9, 2018
0

Sparky The Fire Dog: 5 Facts Everyone Should Know About NFPA’s...

Heather Taylor - November 4, 2019
0

Celebrate Earth Day and Get to Know Smokey Bear with These...

Heather Taylor - April 22, 2016
0

Unlocking Headspace’s Inner Brand Character

Heather Taylor - January 6, 2021
0

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0

POPULAR

1908 Candy’s Alexander the Grape Launches “Make America Grape Again” Campaign

Heather Taylor - October 21, 2020
4
Now, 1908 Candy has a delicious dark horse nominee in their own Alexander the Grape. The iconic grape-flavored candy character is returning after a 30-year hiatus. His mission? “Make America Grape Again.”

Who Is The Woman Behind The Contadina Logo?

November 2, 2018

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017

EDITORS PICKS

Every Brand Mascot Featured in the 2017 Macy’s Thanksgiving Day Parade

Heather Taylor - November 22, 2017
1
From floats to balloons, here’s a look at the icons you can expect to see take Manhattan with their larger than life appearances this year.

He’s Still Going: Meet the “Bigger, Better, Bunnier” Energizer Bunny

September 13, 2016

“Spice Up Your Cinco” with the Most Interesting Man in the...

May 5, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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