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AW Throwback: Mr. Zip

Heather Taylor - August 29, 2023

How An Airport Delay Led to McGruff’s Creation

Unlocking Headspace’s Inner Brand Character

The Panda Behind the World Wildlife Fund’s Logo

Sparky The Fire Dog: 5 Facts Everyone Should Know About NFPA’s Iconic Mascot

AW Throwback: Mr. Zip

Heather Taylor - August 29, 2023
0

Smokey Bear Turns 74! Look Back at the Icon’s Historic Print...

Heather Taylor - August 9, 2018
0

How a Singing Cracker Addressing Mental Health Became 2021’s Breakout PSA

Heather Taylor - December 15, 2021
0

Celebrate Earth Day and Get to Know Smokey Bear with These...

Heather Taylor - April 22, 2016
0

How An Airport Delay Led to McGruff’s Creation

Heather Taylor - January 8, 2018
0

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About...

Heather Taylor - February 23, 2017
0

AW Throwback: Mr. Yuk

Heather Taylor - August 8, 2023
0

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0

Unlocking Headspace’s Inner Brand Character

Heather Taylor - January 6, 2021
0

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

Heather Taylor - January 9, 2019
0

POPULAR

Looking Back at Quake, Quisp’s Biggest Rival

Heather Taylor - May 10, 2018
9
It was the battle of the breakfast bowls in 1965. Quisp, a zany pink alien, had met his match in Quake, a miner-themed superhero.

Welcome to the Land of Sky Blue Waters: How the Hamm’s...

August 1, 2018

Brush Up On These 5 Forgotten Toothpaste Mascots

February 18, 2019

EDITORS PICKS

Who is That Adorable One-Eyed Bear Mascot for TUI UK?

Heather Taylor - March 8, 2018
0
At TUI UK, formerly Thomson Holidays, it’s Miles the Bear who gets the vacation that’s all he ever wanted in the company’s 2014 TV advert campaign.

Design Evolution: Mr. Peanut

March 27, 2017

The Inside Scoop Behind the “Whatever Froots Your Loops” Campaign

July 6, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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