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Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More Than Ever

Heather Taylor - August 9, 2019

The Panda Behind the World Wildlife Fund’s Logo

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About Woodsy Owl

What’s McGruff The Crime Dog Up To In 2023?

These Are The Top 5 GEICO Commercials Of All Time

How a Singing Cracker Addressing Mental Health Became 2021’s Breakout PSA

Heather Taylor - December 15, 2021
0

Unlocking Headspace’s Inner Brand Character

Heather Taylor - January 6, 2021
0

These Are The Top 5 GEICO Commercials Of All Time

Heather Taylor - February 20, 2019
7

Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More...

Heather Taylor - August 9, 2019
0

How An Airport Delay Led to McGruff’s Creation

Heather Taylor - January 8, 2018
0

How McGruff The Crime Dog Delivers Gun Safety Messages In 2019

Heather Taylor - April 2, 2019
0

Celebrate Earth Day and Get to Know Smokey Bear with These...

Heather Taylor - April 22, 2016
0

What’s McGruff The Crime Dog Up To In 2023?

Heather Taylor - September 27, 2023
0

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About...

Heather Taylor - February 23, 2017
0

POPULAR

Design Evolution: Sunny, Raisin Bran’s Mascot

Heather Taylor - June 21, 2023
1
What do you know about Sunny, the friendly face of Kellogg’s Raisin Bran? Maybe you have a vague memory he used to go by...

5 Fun Facts About Snuggle Bear

November 22, 2021

Putting the “Kool” Back in Kool-Aid

April 25, 2018

EDITORS PICKS

8 Super Bowl Commercials Starring Brand Mascots That Defined the 2010s

Heather Taylor - December 17, 2019
0
Characters are increasingly becoming the best part of football’s biggest night. Only two brand mascots were featured during Super Bowl XLIV in 2010 — Jack from Jack in the Box and the Budweiser Clydesdale Horses. By 2019, Super Bowl LIII featured at least seven characters in teaser and full-length commercial spots.

Countdown to the 2022 Macy’s Thanksgiving Day Parade!

November 2, 2022

Geoffrey the Giraffe, the Toys”R”Us Icon, is Heading on a World...

May 25, 2022

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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