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AW Throwback: Mr. Yuk

Heather Taylor - August 8, 2023

AW Throwback: Mr. Zip

How a Singing Cracker Addressing Mental Health Became 2021’s Breakout PSA

Smokey Bear Turns 74! Look Back at the Icon’s Historic Print Ads

What’s McGruff The Crime Dog Up To In 2023?

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

Heather Taylor - January 9, 2019
0

Sparky The Fire Dog: 5 Facts Everyone Should Know About NFPA’s...

Heather Taylor - November 4, 2019
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Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About...

Heather Taylor - February 23, 2017
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Unlocking Headspace’s Inner Brand Character

Heather Taylor - January 6, 2021
0

How An Airport Delay Led to McGruff’s Creation

Heather Taylor - January 8, 2018
0

Smokey Bear Turns 74! Look Back at the Icon’s Historic Print...

Heather Taylor - August 9, 2018
0

These Are The Top 5 GEICO Commercials Of All Time

Heather Taylor - February 20, 2019
7

Celebrate Earth Day and Get to Know Smokey Bear with These...

Heather Taylor - April 22, 2016
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How McGruff The Crime Dog Delivers Gun Safety Messages In 2019

Heather Taylor - April 2, 2019
0

AW Throwback: Mr. Yuk

Heather Taylor - August 8, 2023
0

POPULAR

AW Throwback: Mr. Zip

Heather Taylor - August 29, 2023
0
Our blog might be named PopIcon, but a deep dive into the Smithsonian National Postal Museum reveals the original “Pop Icon” was a government...

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

EDITORS PICKS

How Seth Werner Turned a Cluster of Grapes Into the California...

Heather Taylor - June 26, 2018
0
Seth Werner still remembers the night he came up with the idea for the California Raisins.

10 Ad Icons Who Deserve Their Own Emojis

April 27, 2016

Looking Back at Buddy Lee’s Blockbuster ‘Man of Action’ Ad Campaign

April 9, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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