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Sparky The Fire Dog: 5 Facts Everyone Should Know About NFPA’s Iconic Mascot

Heather Taylor - November 4, 2019

AW Throwback: Mr. Zip

How McGruff The Crime Dog Delivers Gun Safety Messages In 2019

These Are The Top 5 GEICO Commercials Of All Time

Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More Than Ever

How An Airport Delay Led to McGruff’s Creation

Heather Taylor - January 8, 2018
0

Unlocking Headspace’s Inner Brand Character

Heather Taylor - January 6, 2021
0

AW Throwback: Mr. Zip

Heather Taylor - August 29, 2023
0

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About...

Heather Taylor - February 23, 2017
0

Celebrate Earth Day and Get to Know Smokey Bear with These...

Heather Taylor - April 22, 2016
0

Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More...

Heather Taylor - August 9, 2019
0

How McGruff The Crime Dog Delivers Gun Safety Messages In 2019

Heather Taylor - April 2, 2019
0

Smokey Bear Turns 74! Look Back at the Icon’s Historic Print...

Heather Taylor - August 9, 2018
0

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

Heather Taylor - January 9, 2019
0

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0

POPULAR

Looking Back at Quake, Quisp’s Biggest Rival

Heather Taylor - May 10, 2018
9
It was the battle of the breakfast bowls in 1965. Quisp, a zany pink alien, had met his match in Quake, a miner-themed superhero.

Welcome to the Land of Sky Blue Waters: How the Hamm’s...

August 1, 2018

Who Is Miss Blue Bonnet, The Iconic Face Of Blue Bonnet?

August 29, 2019

EDITORS PICKS

What are Brand Mascots Tweeting About in Summer 2022?

Heather Taylor - July 12, 2022
0
As the esteemed PopIcon editor, I like to keep up with brand mascots and how they spend their summer vacations. Brand mascots are some...

What Was It Like to Work on the Last Pillsbury Stop-Motion...

August 28, 2022

Meet the Hostess Gang!

June 4, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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