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Celebrate Earth Day and Get to Know Smokey Bear with These 5 Fun Facts

Heather Taylor - April 22, 2016

The Panda Behind the World Wildlife Fund’s Logo

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About Woodsy Owl

Sparky The Fire Dog: 5 Facts Everyone Should Know About NFPA’s Iconic Mascot

AW Throwback: Mr. Yuk

How An Airport Delay Led to McGruff’s Creation

Heather Taylor - January 8, 2018
0

Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More...

Heather Taylor - August 9, 2019
0

What’s McGruff The Crime Dog Up To In 2023?

Heather Taylor - September 27, 2023
0

AW Throwback: Mr. Yuk

Heather Taylor - August 8, 2023
0

Unlocking Headspace’s Inner Brand Character

Heather Taylor - January 6, 2021
0

Sparky The Fire Dog: 5 Facts Everyone Should Know About NFPA’s...

Heather Taylor - November 4, 2019
0

How McGruff The Crime Dog Delivers Gun Safety Messages In 2019

Heather Taylor - April 2, 2019
0

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About...

Heather Taylor - February 23, 2017
0

Smokey Bear Turns 74! Look Back at the Icon’s Historic Print...

Heather Taylor - August 9, 2018
0

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

Heather Taylor - January 9, 2019
0

POPULAR

7 Magically Delicious Facts About Lucky the Leprechaun

Heather Taylor - March 15, 2017
2
A sprightly, cheerful character, Lucky has never been as interested in the pot of gold under the rainbow as he is in the marshmallow-filled bowls of his beloved Lucky Charms.

Design Evolution: Sour Patch Kids

May 16, 2022

Design Evolution: Cap’n Crunch

July 18, 2016

EDITORS PICKS

The Tale of Skiro the Squirrel

Heather Taylor - March 17, 2017
0
Ciao, AW readers! We’re jetting off to Italy today to visit a family business called Rigoni di Asiago. This is the brand responsible for giving the world three delicious jams and spreads: Fiordifutta (a light fruit preserve), DolceDì (a natural sweetener), and Nocciolata (a hazelnut and chocolate spread).

Gold, Knights, and Merit: A Brief History of the Oscar Statuette

February 23, 2017

10 Magical Facts About Ernie Keebler That Will Surprise and Delight...

December 20, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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