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Unlocking Headspace’s Inner Brand Character

Heather Taylor - January 6, 2021

Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More Than Ever

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

How McGruff The Crime Dog Delivers Gun Safety Messages In 2019

The Panda Behind the World Wildlife Fund’s Logo

Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More...

Heather Taylor - August 9, 2019
0

Smokey Bear Turns 74! Look Back at the Icon’s Historic Print...

Heather Taylor - August 9, 2018
0

How a Singing Cracker Addressing Mental Health Became 2021’s Breakout PSA

Heather Taylor - December 15, 2021
0

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0

What’s McGruff The Crime Dog Up To In 2023?

Heather Taylor - September 27, 2023
0

These Are The Top 5 GEICO Commercials Of All Time

Heather Taylor - February 20, 2019
7

How McGruff The Crime Dog Delivers Gun Safety Messages In 2019

Heather Taylor - April 2, 2019
0

AW Throwback: Mr. Yuk

Heather Taylor - August 8, 2023
0

Celebrate Earth Day and Get to Know Smokey Bear with These...

Heather Taylor - April 22, 2016
0

How An Airport Delay Led to McGruff’s Creation

Heather Taylor - January 8, 2018
0

POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017

EDITORS PICKS

10 Brand Mascots We’d Dress Up As For Halloween

Heather Taylor - October 25, 2017
0
If you’re still on the hunt for the perfect costume to wear to the agency Halloween party this year, you’ve come to the right place. Why not go as a beloved brand mascot?

The Brief, Unusual Life of the Arby’s Oven Mitt

April 18, 2018

How Many Icons Can You Spot In The Clio Awards Digital...

August 20, 2019

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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