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What’s McGruff The Crime Dog Up To In 2023?

Heather Taylor - September 27, 2023

Unlocking Headspace’s Inner Brand Character

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

How a Singing Cracker Addressing Mental Health Became 2021’s Breakout PSA

Sparky The Fire Dog: 5 Facts Everyone Should Know About NFPA’s Iconic Mascot

Sparky The Fire Dog: 5 Facts Everyone Should Know About NFPA’s...

Heather Taylor - November 4, 2019
0

Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More...

Heather Taylor - August 9, 2019
0

AW Throwback: Mr. Zip

Heather Taylor - August 29, 2023
0

Unlocking Headspace’s Inner Brand Character

Heather Taylor - January 6, 2021
0

How McGruff The Crime Dog Delivers Gun Safety Messages In 2019

Heather Taylor - April 2, 2019
0

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About...

Heather Taylor - February 23, 2017
0

Smokey Bear Turns 74! Look Back at the Icon’s Historic Print...

Heather Taylor - August 9, 2018
0

How a Singing Cracker Addressing Mental Health Became 2021’s Breakout PSA

Heather Taylor - December 15, 2021
0

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0

These Are The Top 5 GEICO Commercials Of All Time

Heather Taylor - February 20, 2019
7

POPULAR

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
1
He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

EDITORS PICKS

They Build Character: Interview with Pat and Amy Giles of Danger...

Heather Taylor - March 7, 2017
0
For a blog devoted to icons, we couldn’t have dreamed of a better agency to profile! We recently chatted with Pat and Amy for a behind-the-scenes look at what it means to work on these classic characters, the adventures of travelling to Canada with the Pillsbury Doughboy, and what they love about the term “character.”

Celebrate National Root Beer Float Day with A&W’s Rooty!

August 7, 2017

Meet Miss Chiquita: The First Lady of Fruit

August 23, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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