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The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021

How An Airport Delay Led to McGruff’s Creation

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

These Are The Top 5 GEICO Commercials Of All Time

How a Singing Cracker Addressing Mental Health Became 2021’s Breakout PSA

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

Heather Taylor - January 9, 2019
0

How McGruff The Crime Dog Delivers Gun Safety Messages In 2019

Heather Taylor - April 2, 2019
0

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0

How a Singing Cracker Addressing Mental Health Became 2021’s Breakout PSA

Heather Taylor - December 15, 2021
0

Celebrate Earth Day and Get to Know Smokey Bear with These...

Heather Taylor - April 22, 2016
0

Smokey Bear Turns 74! Look Back at the Icon’s Historic Print...

Heather Taylor - August 9, 2018
0

Unlocking Headspace’s Inner Brand Character

Heather Taylor - January 6, 2021
0

AW Throwback: Mr. Yuk

Heather Taylor - August 8, 2023
0

What’s McGruff The Crime Dog Up To In 2023?

Heather Taylor - September 27, 2023
0

AW Throwback: Mr. Zip

Heather Taylor - August 29, 2023
0

POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

Whatever Happened to Play-Doh Pete?

Heather Taylor - March 26, 2018
0
If you grew up with Hasbro’s Play-Doh, chances are you probably remember the little guy clad in the red beret on the packaging.

The Spooktacular Origins of Monster Cereals

October 27, 2016

Remembering Kate Spade’s Most Iconic Advertisements

June 6, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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