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How McGruff The Crime Dog Delivers Gun Safety Messages In 2019

Heather Taylor - April 2, 2019

The Panda Behind the World Wildlife Fund’s Logo

Celebrate Earth Day and Get to Know Smokey Bear with These 5 Fun Facts

AW Throwback: Mr. Zip

Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More Than Ever

What’s McGruff The Crime Dog Up To In 2023?

Heather Taylor - September 27, 2023
0

How McGruff The Crime Dog Delivers Gun Safety Messages In 2019

Heather Taylor - April 2, 2019
0

Sparky The Fire Dog: 5 Facts Everyone Should Know About NFPA’s...

Heather Taylor - November 4, 2019
0

How a Singing Cracker Addressing Mental Health Became 2021’s Breakout PSA

Heather Taylor - December 15, 2021
0

Unlocking Headspace’s Inner Brand Character

Heather Taylor - January 6, 2021
0

Celebrate Earth Day and Get to Know Smokey Bear with These...

Heather Taylor - April 22, 2016
0

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0

Smokey Bear Turns 74! Look Back at the Icon’s Historic Print...

Heather Taylor - August 9, 2018
0

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About...

Heather Taylor - February 23, 2017
0

AW Throwback: Mr. Yuk

Heather Taylor - August 8, 2023
0

POPULAR

7 Magically Delicious Facts About Lucky the Leprechaun

Heather Taylor - March 15, 2017
2
A sprightly, cheerful character, Lucky has never been as interested in the pot of gold under the rainbow as he is in the marshmallow-filled bowls of his beloved Lucky Charms.

Design Evolution: Sour Patch Kids

May 16, 2022

Design Evolution: Cap’n Crunch

July 18, 2016

EDITORS PICKS

“Spice Up Your Cinco” with the Most Interesting Man in the...

Heather Taylor - May 5, 2017
1
Stay thirsty, mis amigos. Who better to celebrate Cinco de Mayo than with the charismatic Most Interesting Man in the World? The latest campaign from Dos Equis rings in May 5th in style with “Spice Up Your Cinco,” celebrating 120 years of the brand’s heritage and the Mexican spice of life.

Throwback: Kellogg’s Cornelius Rooster

November 10, 2016

Where Does Your Favorite Mascot Rank With America’s Most Memorable Mascots?

August 15, 2019

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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