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Sparky The Fire Dog: 5 Facts Everyone Should Know About NFPA’s Iconic Mascot

Heather Taylor - November 4, 2019

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About Woodsy Owl

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

AW Throwback: Mr. Yuk

Celebrate Earth Day and Get to Know Smokey Bear with These 5 Fun Facts

What’s McGruff The Crime Dog Up To In 2023?

Heather Taylor - September 27, 2023

How An Airport Delay Led to McGruff’s Creation

Heather Taylor - January 8, 2018

How a Singing Cracker Addressing Mental Health Became 2021’s Breakout PSA

Heather Taylor - December 15, 2021

How McGruff The Crime Dog Delivers Gun Safety Messages In 2019

Heather Taylor - April 2, 2019

Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More...

Heather Taylor - August 9, 2019

These Are The Top 5 GEICO Commercials Of All Time

Heather Taylor - February 20, 2019

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About...

Heather Taylor - February 23, 2017

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

Heather Taylor - January 9, 2019

Smokey Bear Turns 74! Look Back at the Icon’s Historic Print...

Heather Taylor - August 9, 2018

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Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022

Who are the Sour Patch Kids? Longtime fans of the famously sour then sweet candy may recall there used to be kids’ faces on packaging...

Dig It! All About The Honey Smacks Dig’em Frog

November 5, 2018

Elmer, Buckets, Doc, and More: Meet the Keebler Elves!

November 13, 2017

EDITORS PICKS

AW Throwback: McDonald’s CosMc

Heather Taylor - July 31, 2023

In early 2024, McDonald’s will be debuting a new restaurant spinoff chain called CosMc’s. Longtime McDonald’s fans likely recognize the name since CosMc is...

He’s Still Going: Meet the “Bigger, Better, Bunnier” Energizer Bunny

September 13, 2016

Meet Pualani, the Face of Hawaiian Airlines

July 19, 2017

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018