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Smokey Bear Turns 74! Look Back at the Icon’s Historic Print Ads

Heather Taylor - August 9, 2018

How An Airport Delay Led to McGruff’s Creation

Celebrate Earth Day and Get to Know Smokey Bear with These 5 Fun Facts

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About Woodsy Owl

The Panda Behind the World Wildlife Fund’s Logo

How a Singing Cracker Addressing Mental Health Became 2021’s Breakout PSA

Heather Taylor - December 15, 2021
0

AW Throwback: Mr. Yuk

Heather Taylor - August 8, 2023
0

AW Throwback: Mr. Zip

Heather Taylor - August 29, 2023
0

What’s McGruff The Crime Dog Up To In 2023?

Heather Taylor - September 27, 2023
0

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

Heather Taylor - January 9, 2019
0

These Are The Top 5 GEICO Commercials Of All Time

Heather Taylor - February 20, 2019
7

How McGruff The Crime Dog Delivers Gun Safety Messages In 2019

Heather Taylor - April 2, 2019
0

Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More...

Heather Taylor - August 9, 2019
0

Sparky The Fire Dog: 5 Facts Everyone Should Know About NFPA’s...

Heather Taylor - November 4, 2019
0

Unlocking Headspace’s Inner Brand Character

Heather Taylor - January 6, 2021
0

POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

Every Brand Mascot Featured in the 2017 Macy’s Thanksgiving Day Parade

Heather Taylor - November 22, 2017
1
From floats to balloons, here’s a look at the icons you can expect to see take Manhattan with their larger than life appearances this year.

The Keebler Elves Head to NYC to Debut Hollow Tree Pop-Up...

June 12, 2018

Leo Burnett’s Oral History, As Told By 8 Former Creatives: Part...

September 19, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018

Meet the Serta Counting Sheep

October 10, 2017
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