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Smokey Bear Turns 74! Look Back at the Icon’s Historic Print Ads

Heather Taylor - August 9, 2018

How An Airport Delay Led to McGruff’s Creation

Celebrate Earth Day and Get to Know Smokey Bear with These 5 Fun Facts

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About Woodsy Owl

The Panda Behind the World Wildlife Fund’s Logo

How a Singing Cracker Addressing Mental Health Became 2021’s Breakout PSA

Heather Taylor - December 15, 2021
0

AW Throwback: Mr. Yuk

Heather Taylor - August 8, 2023
0

AW Throwback: Mr. Zip

Heather Taylor - August 29, 2023
0

What’s McGruff The Crime Dog Up To In 2023?

Heather Taylor - September 27, 2023
0

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

Heather Taylor - January 9, 2019
0

These Are The Top 5 GEICO Commercials Of All Time

Heather Taylor - February 20, 2019
7

How McGruff The Crime Dog Delivers Gun Safety Messages In 2019

Heather Taylor - April 2, 2019
0

Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More...

Heather Taylor - August 9, 2019
0

Sparky The Fire Dog: 5 Facts Everyone Should Know About NFPA’s...

Heather Taylor - November 4, 2019
0

Unlocking Headspace’s Inner Brand Character

Heather Taylor - January 6, 2021
0

POPULAR

Who Are Cracker Jack’s Sailor Jack and Bingo?

Heather Taylor - July 25, 2017
0
Let’s take a deeper look at the inspiration behind this iconic duo and the creation of Cracker Jack from how the snack got its name to being featured in one of the most recognizable baseball songs of all time.

All About Snap, Crackle, and Pop from Rice Krispies

June 26, 2017

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

EDITORS PICKS

7 Memorable Brand Mascot Moments on The Simpsons

Heather Taylor - February 7, 2018
1
For decades, The Simpsons universe has cultivated its own motley crew of brand mascots that are unique to the citizens of Springfield.

Glimpse into the World of “The Real Mad Men of Advertising”

January 8, 2017

Scrubby, Poppy, Mindy, and Sudsy: Meet the Scrubbing Bubbles!

February 1, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017
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