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Just Who is the Elf on the Shelf?

Heather Taylor - December 5, 2018

Baby It’s Cold Outside! Here Are Our Top 4 Winter Beverage Mascots

Why We Love Carvel’s Fudgie The Whale And Cookie Puss

Mr. Peanut Is A Blushing Love Guru In Valentine’s Day Collab With Dr. Ruth

Meet the Mascots Heading to the 2019 Macy’s Thanksgiving Day Parade!

Kevin the Carrot Is A Star In ‘The Amazing Aldi Christmas...

Heather Taylor - November 19, 2019

How Excitable Edgar Came to Life for John Lewis

Heather Taylor - November 21, 2019

ChapStick Debuts New Flavor: Broccoli ChapStick!

Heather Taylor - April 1, 2022

13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

Heather Taylor - November 12, 2024

By Heather Taylor, Editor-in-Chief, PopIcon What better way to kick off the holiday season than with the 98th Macy’s Thanksgiving Day Parade? This year’s celebration...

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

The Story of Green Giant’s Sprout

August 28, 2017

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13 Holiday Mascot Campaigns That’ll Make Spirits Merry and Bright

Heather Taylor - December 6, 2016

We’re paying tribute to some of the season’s most enduring, inspiring, and heartwarming spots starring these icons.

How To Redesign Chicken of the Sea’s Catalina After Two Decades

March 13, 2023

Celebrate Earth Day and Get to Know Smokey Bear with These...

April 22, 2016

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018

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