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ChapStick Debuts New Flavor: Broccoli ChapStick!

Heather Taylor - April 1, 2022

How Excitable Edgar Came to Life for John Lewis

Kevin the Carrot Is A Star In ‘The Amazing Aldi Christmas Show’

Meet the Mascots Heading to the 2019 Macy’s Thanksgiving Day Parade!

Mr. Peanut Is A Blushing Love Guru In Valentine’s Day Collab With Dr. Ruth

Why We Love Carvel’s Fudgie The Whale And Cookie Puss

Heather Taylor - February 11, 2019
2

Baby It’s Cold Outside! Here Are Our Top 4 Winter Beverage...

Heather Taylor - December 11, 2018
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Just Who is the Elf on the Shelf?

Heather Taylor - December 5, 2018
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
9
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Who Are Cracker Jack’s Sailor Jack and Bingo?

July 25, 2017

All About Snap, Crackle, and Pop from Rice Krispies

June 26, 2017

EDITORS PICKS

Advertising’s 10 Most Stylish Brand Icons

Heather Taylor - June 6, 2016
0
What do a little girl in a yellow dress, a tuna fish wearing a beret, a woman in red, and a peanut with a monocle all have in common? Each one is a brand icon with a signature style that spans the decades.

7 Magically Delicious Facts About Lucky the Leprechaun

March 15, 2017

Design Evolution: Geoffrey the Giraffe of Toys“R”Us

October 17, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017
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