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ChapStick Debuts New Flavor: Broccoli ChapStick!

Heather Taylor - April 1, 2022

How Excitable Edgar Came to Life for John Lewis

Kevin the Carrot Is A Star In ‘The Amazing Aldi Christmas Show’

Meet the Mascots Heading to the 2019 Macy’s Thanksgiving Day Parade!

Mr. Peanut Is A Blushing Love Guru In Valentine’s Day Collab With Dr. Ruth

Why We Love Carvel’s Fudgie The Whale And Cookie Puss

Heather Taylor - February 11, 2019
2

Baby It’s Cold Outside! Here Are Our Top 4 Winter Beverage...

Heather Taylor - December 11, 2018
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Just Who is the Elf on the Shelf?

Heather Taylor - December 5, 2018
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POPULAR

Scrubby, Poppy, Mindy, and Sudsy: Meet the Scrubbing Bubbles!

Heather Taylor - February 1, 2017
1
It was the year of PONG, the debut of HBO as a subscription cable service, and our first introduction to Scrubbing Bubbles. Consumers met the iconic cleaning enthusiasts in 1972 with the launch of Dow Bathroom Cleaner with Scrubbing Bubbles

AW Throwback: Swiss Miss

October 21, 2019

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

EDITORS PICKS

Recapping Advertising Week: Brand Mascot Edition

Heather Taylor - October 3, 2017
0
My mission at #AWNewYork was simple. I was a brand mascot anthropologist, observing icons like the Kool-Aid Man, Chester the Cheetah, and Mr. Peanut as they made their way through the Big Apple.

2010 Madison Avenue Walk of Fame Winner Profiles

September 12, 2016

Breakfast Breakthrough: How Eggo Made a Major Comeback in Stranger Things

October 23, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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