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Follow Your Nose: The Staying Power of Toucan Sam
When Peter Lohmeier first joined Leo Burnett in 1974, the Kellogg’s Froot Loops account, brightly colored mascot Toucan Sam, and its tagline “Follow your nose!” had already been with the agency for four years.
EDITORS PICKS
7 Brand Mascots Heading to the Macy’s Thanksgiving Day Parade 2021
The 95th Macy’s Thanksgiving Day Parade is almost here! Airing on NBC from 9 AM to noon across all time zones on Thursday November...
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
