Game On! Mr. Peanut Is Heading To Super Bowl LVII!
Super Bowl Sunday just got nuttier! Mr. Peanut, the iconic PLANTERS brand mascot, will be returning with a game day commercial for Super Bowl...
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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.
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How a Giant Changed Tourism with the “Palau Pledge”
The few giant characters we encounter in the advertising space have always proven to be great helpers.
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
