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AW Goes to Hollywood: The Backstories Behind Three Beloved Silver Screen...

Heather Taylor -
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Pop-Tarts Unveils First-Ever Edible Mascot During 2023 Pop-Tarts Bowl

Heather Taylor -
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What happens when you pair Pop-Tarts with college football? You get the sweet combination of the 2023 Pop-Tarts Bowl meets college football’s first edible...

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How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Heather Taylor -
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For nearly 50 years, boxes of Celestial Seasonings herbal tea have been adorned with rich illustrations of the Sleepytime Bear. He is a brown...

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Whatever Happened to Play-Doh Pete?

EDITORS PICKS

What Do Brand Mascots Need to Survive? Give Each Character a...

Heather Taylor -
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Where did all the brand mascots go? It’s a curious question to ask anyone who grew up watching advertising’s golden age of commercials and later spent their adult life working for some of the world’s most renowned agencies.

What It’s Like to Trek the World with Travelocity’s Roaming Gnome

7 Brand Mascots We Wish Would Take Over Our Social Media...

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor -
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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

Looking Back at Quake, Quisp’s Biggest Rival

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