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The Spooktacular Origins of Monster Cereals

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Why Brand Mascots Go Gaga for Cereal

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Dramamine Debuts Its First Spokescharacter, The Drama Llama

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As we head into the summer months, Americans everywhere are putting together their vacation and travel plans. Whether you’re hitting the road or flying...

Why Frosted Flakes’ Tony the Tiger Is the Greatest Cereal Mascot...

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Peyton Manning Joins Duke Bush and Jay Bush In First-Ever Bush’s...

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“Roll that beautiful bean footage!” Peyton Manning says repeatedly and seemingly to himself. He says it for over 15 seconds. Why is Manning, a...

Elmer, Buckets, Doc, and More: Meet the Keebler Elves!

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

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Advertising Pros Reveal Their Favorite Fast Food Mascots

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From cows that can’t spell to silent kings, we’ve gathered together members of the advertising community to share their thoughts about their favorite faces in fast food.

Leo Burnett’s Oral History, As Told By 8 Former Creatives: Part...

How the Crash Test Dummies Revolutionized Seat Belt Safety

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

Looking Back at Quake, Quisp’s Biggest Rival

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