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What Do Brand Mascots Need to Survive? Give Each Character a...

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The GEICO Gecko Explores A Spooky Attic – Here’s What Happens

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Why We Vote for Mascots Every Year

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7 Brand Mascots We Wish Would Take Over Our Social Media...

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1908 Candy’s Alexander the Grape Launches “Make America Grape Again” Campaign

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Now, 1908 Candy has a delicious dark horse nominee in their own Alexander the Grape. The iconic grape-flavored candy character is returning after a 30-year hiatus. His mission? “Make America Grape Again.”

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The GEICO Gecko Explores A Spooky Attic – Here’s What Happens

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This October, the Gecko celebrates “Happy GEICOween!” in a new series of GEICO commercials from The Martin Agency. GEICOween may be the first time we’ve ever seen the Gecko spooked to be entering a home, too.

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

A Look Back at Choo-Choo Charlie’s Catchy Jingles

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The Story of Green Giant’s Sprout

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In September 1972, a mysterious new visitor arrived to the Green Giant’s Valley. Much like the beloved harvest icon, this new character was green and dressed in leaves.

Inside the Keebler Hollow Tree Pop-Up Event

Throwback: Ronald McDonald

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

Meet the Serta Counting Sheep

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