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A Cinderella Story, As Told by the GEICO Gecko

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7 Spooktacular Commercials Featuring Brand Mascots Celebrating Halloween

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What Do Brand Mascots Need to Survive? Give Each Character a...

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The GEICO Gecko Explores A Spooky Attic – Here’s What Happens

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Why We Vote for Mascots Every Year

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7 Brand Mascots We Wish Would Take Over Our Social Media...

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Geoffrey the Giraffe, the Toys”R”Us Icon, is Heading on a World...

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We did not have this delightful news on our 2022 brand mascot bingo card. Geoffrey the Giraffe, the formerly retired brand mascot at Toys"R"Us,...

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Welcome to the Land of Sky Blue Waters: How the Hamm’s...

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For more than 150 years, Hamm’s Beer has refreshed lager lovers everywhere but the beer really hit its stride at the tail end of 2017.

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

The Marvelous Life Of The Little Utz Girl

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Hello Kitty & Friends: Exploring The Wonderful World of Sanrio Mascots

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It’s impossible to forget your first introduction to the Sanrio character canon.

7 Magically Delicious Facts About Lucky the Leprechaun

5 Sweet Facts About Mr. Owl, the Tootsie Pop Mascot

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

What Happened To Hazelnut, The New M&M’S Spokescandy?!

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