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General Mills, Got Milk? Give Beloved Breakfast Icons Milk Mustaches

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Do You Remember Sydney and Duncan, The Dunkaroos Brand Mascots?

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Monster Cereals Head To Hollywood — And They Want To Work...

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Monster Cereals Present: Making The Monsters Go Disco!

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Monsters! A Brief History of the Monster Cereals Icons

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Back For Halloween: Monster Cereals Make Their Chilling Return

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A Closer Look At The Nike Kyrie 4 Cereal Pack Sneakers

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Happy 60th Anniversary, Cocoa Puffs!

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Design Evolution: The Cheerios Kid and Sue

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A Very Monster Cereals Halloween

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Introducing the 2021 Madison Avenue Walk of Fame Winners!

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Since 2004, Advertising Week has been celebrating the most treasured of icons in the advertising landscape: brand mascots. Two new characters and slogans are...

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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

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In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

The GEICO Gecko Explores A Spooky Attic – Here’s What Happens

EDITORS PICKS

5 Sweet Facts About Mr. Owl, the Tootsie Pop Mascot

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For years, we’ve pondered just how many licks it takes to get to the Tootsie Roll center of a Tootsie Pop.

The Legend of Jean LaFoote

Meet the Official Mascot for the 2018 FIFA World Cup, Zabivaka!

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

What Happened To Hazelnut, The New M&M’S Spokescandy?!

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