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Join Us At The “Building Characters” Panel At #AWNewYork!

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Pop-Tarts Unveils First-Ever Edible Mascot During 2023 Pop-Tarts Bowl

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What happens when you pair Pop-Tarts with college football? You get the sweet combination of the 2023 Pop-Tarts Bowl meets college football’s first edible...

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A Look Back at Choo-Choo Charlie’s Catchy Jingles

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He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Design Evolution: Sunny, Raisin Bran’s Mascot

EDITORS PICKS

Throwback: Sprinkle Spangles

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A couple of weeks ago, General Mills brought the iconic Sprinkle Spangles back into the spotlight. ICYMI, Sprinkle Spangles are a popped corn, sugar cookie-flavored, star-shaped cereal that launched in 1993 — the only cereal on the market at the time that had sprinkles!

The Iconic Boy Behind Le Petit Marseillais

Throwback: Mac Tonight

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

Looking Back at Quake, Quisp’s Biggest Rival

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