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Meet La’eeb, The FIFA World Cup Qatar 2022’s Official Mascot!

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Why Frosted Flakes’ Tony the Tiger Is the Greatest Cereal Mascot...

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Who is considered the greatest cereal brand mascot of all time? When PopIcon headed to the advertising community for their take, almost everyone we...

Dramamine Debuts Its First Spokescharacter, The Drama Llama

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Peyton Manning Joins Duke Bush and Jay Bush In First-Ever Bush’s...

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“Roll that beautiful bean footage!” Peyton Manning says repeatedly and seemingly to himself. He says it for over 15 seconds. Why is Manning, a...

Elmer, Buckets, Doc, and More: Meet the Keebler Elves!

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

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Inside the Keebler Hollow Tree Pop-Up Event

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Turns out a branch of the Keebler “FacTree” actually runs right into SoHo!

A Look Back at the Olympic Mascots: 1960s – 1980s

How Waldo the Wizard Became the Short-Lived Lucky Charms Mascot

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

Looking Back at Quake, Quisp’s Biggest Rival

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