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Design Evolution: Sunny, Raisin Bran’s Mascot

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Tour Kellogg’s NYC With PopIcon!

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Pop-Tarts Unveils First-Ever Edible Mascot During 2023 Pop-Tarts Bowl

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What happens when you pair Pop-Tarts with college football? You get the sweet combination of the 2023 Pop-Tarts Bowl meets college football’s first edible...

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A Look Back at Choo-Choo Charlie’s Catchy Jingles

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He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Design Evolution: Sunny, Raisin Bran’s Mascot

EDITORS PICKS

13 Holiday Mascot Campaigns That’ll Make Spirits Merry and Bright

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We’re paying tribute to some of the season’s most enduring, inspiring, and heartwarming spots starring these icons.

Lasagna, Mixtapes, and Kanye West: In Conversation With Hamburger Helper’s Lefty

AWChat: PopIcon

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

Looking Back at Quake, Quisp’s Biggest Rival

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