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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.
EDITORS PICKS
What Was It Like to Work on the Last Pillsbury Stop-Motion...
In 1990, the Pillsbury Doughboy, Pillsbury’s beloved brand mascot, was transitioning away from stop-motion animation to CGI animation. But animator Tom Rubalcava, who was...
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
