M&M’S Debuts First New Character — Purple — In a Decade
She’s here and she’s just gonna be herself! M&M’S, proudly part of Mars, is expanding its spokescandies to include Purple, the first new character...
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5 Sweet Facts About Mr. Owl, the Tootsie Pop Mascot
For years, we’ve pondered just how many licks it takes to get to the Tootsie Roll center of a Tootsie Pop.
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What are Brand Mascots Tweeting About in Summer 2022?
As the esteemed PopIcon editor, I like to keep up with brand mascots and how they spend their summer vacations. Brand mascots are some...
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
