Geoffrey the Giraffe, the Toys”R”Us Icon, is Heading on a World...
We did not have this delightful news on our 2022 brand mascot bingo card. Geoffrey the Giraffe, the formerly retired brand mascot at Toys"R"Us,...
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Welcome to the Land of Sky Blue Waters: How the Hamm’s...
For more than 150 years, Hamm’s Beer has refreshed lager lovers everywhere but the beer really hit its stride at the tail end of 2017.
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How a Giant Changed Tourism with the “Palau Pledge”
The few giant characters we encounter in the advertising space have always proven to be great helpers.
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
