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How Kellogg’s Brand Mascots Made It To The Moon

Heather Taylor - July 24, 2019

How To Direct A Rice Krispies Photo Shoot Starring Snap, Crackle,...

Heather Taylor - May 28, 2019

Kellogg’s Debuts GR-R-REAT! Tony The Tiger Capsule Shirt Collection

Heather Taylor - March 7, 2019

How Tony The Tiger Commercials Are Filmed

Heather Taylor - January 14, 2019

Tour Kellogg’s NYC With PopIcon!

Heather Taylor - October 10, 2018

Trick or Treat Eats! Kellogg’s Characters Land Special Edition Halloween Cereals

Heather Taylor - September 10, 2018

Why We Vote for Mascots Every Year

Heather Taylor - September 7, 2017

11 Mascots We Wish Would Be Our Valentines

Heather Taylor - February 13, 2017

Why Brand Mascots Go Gaga for Cereal

Heather Taylor - October 24, 2016

2004 Madison Avenue Walk of Fame Winner Profiles

Heather Taylor - August 26, 2016

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Geoffrey the Giraffe, the Toys”R”Us Icon, is Heading on a World...

Heather Taylor - May 25, 2022

We did not have this delightful news on our 2022 brand mascot bingo card. Geoffrey the Giraffe, the formerly retired brand mascot at Toys"R"Us,...

Welcome to the Land of Sky Blue Waters: How the Hamm’s...

Heather Taylor - August 1, 2018

For more than 150 years, Hamm’s Beer has refreshed lager lovers everywhere but the beer really hit its stride at the tail end of 2017.

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

The Marvelous Life Of The Little Utz Girl

January 30, 2019

EDITORS PICKS

Who is That Adorable One-Eyed Bear Mascot for TUI UK?

Heather Taylor - March 8, 2018

At TUI UK, formerly Thomson Holidays, it’s Miles the Bear who gets the vacation that’s all he ever wanted in the company’s 2014 TV advert campaign.

13 Holiday Mascot Campaigns That’ll Make Spirits Merry and Bright

December 6, 2016

Who is That Man on the Whitman’s Sampler Box?

February 13, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

What Happened To Hazelnut, The New M&M’S Spokescandy?!

May 23, 2019

Tag: Tony the Tiger