There may be no greater love story in the advertising industry than the one between ad pros and their favorite brand mascots. A match made in heaven, or rather a brainstorming copy session, the affections for these characters has endured for decades with consumers and creatives alike.
Today, agencies throughout the country and even across the pond join us for an exclusive heart-to-heart about the love notes they’d send their favorite brand mascots this Valentine’s Day. We present this list in alphabetical order, accompanied by a punny poem penned by our own in-house Cupid: Roses are red, they grow along a vine, Kool Aid Man, Mayhem, and Tony the Tiger, won’t you be mine?
The AFLAC Duck
My love for you is not a quack.
Aflac-tionately yours,
Lauren
— Lauren Sachs, Account Manager, Day One Agency
Captain Morgan
Sometimes we are on the rocks, but when we are together it’s always a good time.
— Christina Oswald, Digital Marketing Analyst, Moncur
Charlie the Tuna
Out of the whole tuna-verse, I want you to be my Valentine.
Chester Cheetah
Once a cheetah, always a cheetah. But I can’t stop loving you.
— Jimmy Dietzen, Creative Director, Cramer-Krasselt
Chick-fil-A Cows
DONT BE CHIKIN, BE MY VALUNTINE
— Ryan Smith, Account Assistant, Bader Rutter
Mr. Clean
Mr. Clean,
Ever since the Super Bowl, I can’t stop thinking about you. I’m sorry if this is a bit too flirty, but my house is very dirty. Let’s spend Valentine’s Day together!
XOXO
— Samantha Stump, Assistant Account Executive, Day One Agency
Kool Aid Man
When I was a kid you kept things sweet,
When I was a teen I used you to tie-die sheets,
In my 20’s we rekindled and you won me back,
As a grown man you’ll give me a heart attack,
But I’ll always love you, your sugar is so fine,
Please crash through my wall and be my valentine.
— Johnathon Cramer, Director of Integrated Marketing, Day One Agency
Mayhem (Allstate)
Buy her flowers and protect yourself from mayhem like me.
— Lily Stockton (Associate Copywriter) and Joey McRobert(Junior Copywriter), Firstborn
Tony the Tiger
Easy Tigerrrrr.
— Ellis Sargeant, Creative Placement, The Sunshine Company
Roses are red,
This valentine is late,
My day could be good, but you could make it greeaatt!
— Jon Savitt, Copywriter and Social Media Manager, Punch Digital Strategies
Toucan Sam (Froot Loops)
Nobody can love me as well as Toucan!
— Eun Hee Kwon, Associate Designer, Day One Agency
Travelocity Gnome
Haven’t seen you since Jazz Fest.
(You promised you’d write!)
Looks like you’ve been busy,
A new stop every night.
Cancun, Kentucky,
and Copenhagen again?
Let’s meet up New Orleans—
Just say where and when.
Travel’s the greatest,
We all know that it’s true.
But whoever said ‘Size matters’
Never met you, boo.
— Jessie Magee at Trumpet Advertising
