• Icons
    • Cereal
    • Candy & Snacks
    • Mealtime
    • Drinks
    • Fast Food
    • Travel
  • Walk of Fame
  • About Us
  • Contact
Search
  • Powered by AW360
PopIcon.Life PopIcon.life
PopIcon.Life
  • Icons
    • Cereal
    • Candy & Snacks
    • Mealtime
    • Drinks
    • Fast Food
    • Travel
  • Walk of Fame
  • About Us
  • Contact
Home Icons

Icons

Latest
  • Latest
  • Featured posts
  • Most popular
  • 7 days popular
  • By review score
  • Random

13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

Heather Taylor - November 12, 2024

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

AW Throwback: McDonald’s CosMc

Design Evolution: Sunny, Raisin Bran’s Mascot

How To Redesign Chicken of the Sea’s Catalina After Two Decades

Looking For a New Job? Become a PLANTERS Peanutter or Oscar...

Heather Taylor - January 19, 2023
0

Countdown to the 2022 Macy’s Thanksgiving Day Parade!

Heather Taylor - November 2, 2022
0

Meet The 2022 Madison Avenue Walk of Fame Brand Mascot Winners!

Heather Taylor - October 27, 2022
0

What Was It Like to Work on the Last Pillsbury Stop-Motion...

Heather Taylor - August 28, 2022
1

What are Brand Mascots Tweeting About in Summer 2022?

Heather Taylor - July 12, 2022
0

Meet “The Real Mad Men of Chicago”

Heather Taylor - June 6, 2022
1

Geoffrey the Giraffe, the Toys”R”Us Icon, is Heading on a World...

Heather Taylor - May 25, 2022
1

Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022
1

Advertising’s Secret Weapon? It’s The Brand Mascot

Heather Taylor - April 19, 2022
1

7 Brand Mascots Heading to the Macy’s Thanksgiving Day Parade 2021

Heather Taylor - November 22, 2021
0
123...23Page 1 of 23

POPULAR

Why The Laughing Cow Wants to Remind Everyone That “It’s Better...

Heather Taylor - July 7, 2023
0
Bright red. Always having a laugh. Big earrings! Take one look at The Laughing Cow, the friendly brand mascot for the snack cheese distributed...

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

EDITORS PICKS

They Build Character: Interview with Pat and Amy Giles of Danger...

Heather Taylor - March 7, 2017
0
For a blog devoted to icons, we couldn’t have dreamed of a better agency to profile! We recently chatted with Pat and Amy for a behind-the-scenes look at what it means to work on these classic characters, the adventures of travelling to Canada with the Pillsbury Doughboy, and what they love about the term “character.”

Tour de Trix: How the Trix Rabbit Finally Got to Eat...

March 5, 2018

Pillsbury Warms Hearts For The Holidays With First-Ever Ugly Christmas Sweaters

December 7, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
PopIcon.Life
ABOUT US
PopIcon is AW360's digital destination that celebrates all things icon and pop culture, from the animated characters on cereal boxes we grew up with, to the team mascots we cheer for on and off the field.
FOLLOW US
Copyright © 2022 Advertising Week. All rights reserved. Privacy Policy • Terms & Conditions
site-logo

FOLLOW US ON

site-logo

© 2023 Emerald X, LLC. All Rights Reserved.

ABOUT    CAREERS    AUTHORIZED SERVICE PROVIDERS   DO NOT SELL MY PERSONAL INFORMATION   TERMS OF USE   PRIVACY POLICY