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13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

Heather Taylor - November 12, 2024

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

AW Throwback: McDonald’s CosMc

Design Evolution: Sunny, Raisin Bran’s Mascot

How To Redesign Chicken of the Sea’s Catalina After Two Decades

Looking For a New Job? Become a PLANTERS Peanutter or Oscar...

Heather Taylor - January 19, 2023
0

Countdown to the 2022 Macy’s Thanksgiving Day Parade!

Heather Taylor - November 2, 2022
0

Meet The 2022 Madison Avenue Walk of Fame Brand Mascot Winners!

Heather Taylor - October 27, 2022
0

What Was It Like to Work on the Last Pillsbury Stop-Motion...

Heather Taylor - August 28, 2022
1

What are Brand Mascots Tweeting About in Summer 2022?

Heather Taylor - July 12, 2022
0

Meet “The Real Mad Men of Chicago”

Heather Taylor - June 6, 2022
1

Geoffrey the Giraffe, the Toys”R”Us Icon, is Heading on a World...

Heather Taylor - May 25, 2022
1

Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022
1

Advertising’s Secret Weapon? It’s The Brand Mascot

Heather Taylor - April 19, 2022
1

7 Brand Mascots Heading to the Macy’s Thanksgiving Day Parade 2021

Heather Taylor - November 22, 2021
0
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Looking Back at Quake, Quisp’s Biggest Rival

Heather Taylor - May 10, 2018
9
It was the battle of the breakfast bowls in 1965. Quisp, a zany pink alien, had met his match in Quake, a miner-themed superhero.

Welcome to the Land of Sky Blue Waters: How the Hamm’s...

August 1, 2018

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

2004 Madison Avenue Walk of Fame Winner Profiles

Heather Taylor - August 26, 2016
0
As part of our countdown to Advertising Week 2016 in New York City and this year's Madison Avenue Walk of Fame, we're profiling the winners from the past 12 years, beginning with the innaugaral year of the Walk of Fame in 2004.

Whatever Happened to Gramps from Cocoa Puffs?

March 9, 2017

9 Things You Never Knew About Morris the Cat

April 26, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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