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13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

Heather Taylor - November 12, 2024

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

AW Throwback: McDonald’s CosMc

Design Evolution: Sunny, Raisin Bran’s Mascot

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Looking For a New Job? Become a PLANTERS Peanutter or Oscar...

Heather Taylor - January 19, 2023
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Countdown to the 2022 Macy’s Thanksgiving Day Parade!

Heather Taylor - November 2, 2022
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Meet The 2022 Madison Avenue Walk of Fame Brand Mascot Winners!

Heather Taylor - October 27, 2022
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What Was It Like to Work on the Last Pillsbury Stop-Motion...

Heather Taylor - August 28, 2022
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What are Brand Mascots Tweeting About in Summer 2022?

Heather Taylor - July 12, 2022
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Meet “The Real Mad Men of Chicago”

Heather Taylor - June 6, 2022
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Geoffrey the Giraffe, the Toys”R”Us Icon, is Heading on a World...

Heather Taylor - May 25, 2022
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Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022
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Advertising’s Secret Weapon? It’s The Brand Mascot

Heather Taylor - April 19, 2022
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7 Brand Mascots Heading to the Macy’s Thanksgiving Day Parade 2021

Heather Taylor - November 22, 2021
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
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In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

Meet the Serta Counting Sheep

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EDITORS PICKS

Throwback: Mac Tonight

Heather Taylor - January 24, 2017
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With a crescent moon-shaped head, snazzy suit, and crooner’s vocals reminiscent of Bobby Darin with a sprinkling of Michael Bublé, there’s no doubt that Mac Tonight was quite a character in the McDonald’s brand mascot universe.

Meet the Serta Counting Sheep

October 10, 2017

15 Cereal Mascots Breakfast Wouldn’t Be the Same Without

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

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Meet the Serta Counting Sheep

October 10, 2017
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