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Why Frosted Flakes’ Tony the Tiger Is the Greatest Cereal Mascot...

Heather Taylor -
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Who is considered the greatest cereal brand mascot of all time? When PopIcon headed to the advertising community for their take, almost everyone we...

Save The Date: McDonald’s Is Celebrating Grimace’s Birthday Starting June 12!

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Save The Date: McDonald’s Is Celebrating Grimace’s Birthday Starting June 12!

Heather Taylor -
0
If you’re a diehard McDonaldland fan like me, chances are when the news about fast food chain McDonald’s celebrating Grimace’s upcoming birthday broke you...

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Welcome to the Land of Sky Blue Waters: How the Hamm’s...

EDITORS PICKS

A Fireside Chat with Charlie the Tuna, 2016’s alTUNAtive Presidential Candidate

Heather Taylor -
0
He’s flying — or rather, swimming — solo and identifies as neither left nor right-winger, but an alTUNAtive candidate instead.

The Untold Story of Nestlé’s Farfel the Dog

Why We Vote for Mascots Every Year

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor -
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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

Looking Back at Quake, Quisp’s Biggest Rival

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