Heather Taylor
Icon Researcher & Blogger at Advertising Week
POPULAR
Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)
Today, we’re returning for a look back at these magical characters including beloved icons like Grimace and the Fry Kids in our two-part McDonaldland series.
EDITORS PICKS
Throwback: Charmin’s Mr. Whipple
“Please don’t squeeze the Charmin!”
Well before the creation of their current animated bear mascots, Procter & Gamble’s Charmin toilet paper had another incredibly iconic...
MOST DISCUSSED
Meet the Serta Counting Sheep
In 2000, mattress brand Serta worked alongside advertising agency Doner to create a campaign called “Counting Sheep” that would ultimately revolutionize mattress advertising and increase awareness of the distinctive Serta brand.
