Heather Taylor
Icon Researcher & Blogger at Advertising Week
POPULAR
Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)
Today, we’re returning for a look back at these magical characters including beloved icons like Grimace and the Fry Kids in our two-part McDonaldland series.
EDITORS PICKS
How Vinnie the “Danda” Was Created for Fox’s Biscuits
Part dog, part panda, 100% wise guy. Fans of Fox’s Biscuits may recall that in 2008 the brand debuted a TV advert campaign directed by Garth Jennings starring a mascot named Vinnie.
MOST DISCUSSED
Meet the Serta Counting Sheep
In 2000, mattress brand Serta worked alongside advertising agency Doner to create a campaign called “Counting Sheep” that would ultimately revolutionize mattress advertising and increase awareness of the distinctive Serta brand.
