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Heather Taylor

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Icon Researcher & Blogger at Advertising Week

Meet Jus-Rol Janet, the UK Pastry Icon

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10 Ad Icons Who Deserve Their Own Emojis

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Celebrate Earth Day and Get to Know Smokey Bear with These...

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Design Evolution: The Pillsbury Doughboy

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Throwback: Rice Krispies

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Pop-Tarts Unveils First-Ever Edible Mascot During 2023 Pop-Tarts Bowl

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What happens when you pair Pop-Tarts with college football? You get the sweet combination of the 2023 Pop-Tarts Bowl meets college football’s first edible...

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A Look Back at Choo-Choo Charlie’s Catchy Jingles

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He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Design Evolution: Sunny, Raisin Bran’s Mascot

EDITORS PICKS

A Very Musical Doughboy

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Do you remember when the Pillsbury Doughboy used to appear on TV playing a trumpet or electric guitar? How about his brief stint in hip-hop or when he shimmied to the cornbread twist?

The Pillsbury Bake-Off is Back!

Hello Kitty & Friends: Exploring The Wonderful World of Sanrio Mascots

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

Looking Back at Quake, Quisp’s Biggest Rival

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