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“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

Heather Taylor - December 12, 2022

The Paris 2024 Olympic and Paralympic Mascots Are Phrygian Caps

Meet La’eeb, The FIFA World Cup Qatar 2022’s Official Mascot!

Kevin the Carrot Returns In Aldi UK’s “Home Alone” Inspired Christmas Advert

Meet Ruby the Roo, Australia’s New Tourism Ambassador!

Design Evolution: La Bussi, the Sabadell Transit Brand Mascot

Heather Taylor - October 17, 2022
0

Emirates’ Brand Ambassador Gerry the Goose Shows Us What It’s Like...

Heather Taylor - September 15, 2022
0

See Every Olympic and Paralympic Mascot Ahead of Tokyo 2020

Heather Taylor - April 19, 2021
0

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020
0

Greenpeace UK’s “Turtle Journey” Calls For Urgency, Sanctuary In Protecting The...

Heather Taylor - January 29, 2020
0

7 Classic Australian Brand Mascots That Will Always Be Our Favourite...

Heather Taylor - January 9, 2020
0

How Excitable Edgar Came to Life for John Lewis

Heather Taylor - November 21, 2019
0

Kevin the Carrot Is A Star In ‘The Amazing Aldi Christmas...

Heather Taylor - November 19, 2019
0

Peperami Introduces Animal’s Meaty New Mates In “We Are Animal” Campaign

Heather Taylor - July 24, 2019
0

POPULAR

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

Heather Taylor - June 29, 2021
2
If you’ve ever been to a Vineyard Vines storefront or browsed the website for the popular apparel and accessory company, chances are you may recognize their grinning, pink whale logo. What you may not know, however, is that there is a rich history behind this whale and the company.

All About Snap, Crackle, and Pop from Rice Krispies

June 26, 2017

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

EDITORS PICKS

Behind the Icons: Ed Graham

Heather Taylor - April 16, 2018
0
Decades after their first introduction into advertising, Bert and Harry Piel remain two of the most iconic, and beloved, characters created for a beer brand.

The Spooktacular Origins of Monster Cereals

October 27, 2016

How the Crash Test Dummies Revolutionized Seat Belt Safety

May 18, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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