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Aldi UK’s Christmas Advert Stars Kevin the Carrot, Pays Homage To Willy Wonka

Heather Taylor - November 7, 2023

Why The Laughing Cow Wants to Remind Everyone That “It’s Better to Laugh At Life”

Meet HAPII, The New Face Of HungryPanda

“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

The Paris 2024 Olympic and Paralympic Mascots Are Phrygian Caps

Meet La’eeb, The FIFA World Cup Qatar 2022’s Official Mascot!

Heather Taylor - November 15, 2022
0

Kevin the Carrot Returns In Aldi UK’s “Home Alone” Inspired Christmas...

Heather Taylor - November 10, 2022
0

Meet Ruby the Roo, Australia’s New Tourism Ambassador!

Heather Taylor - November 1, 2022
0

Design Evolution: La Bussi, the Sabadell Transit Brand Mascot

Heather Taylor - October 17, 2022
0

Emirates’ Brand Ambassador Gerry the Goose Shows Us What It’s Like...

Heather Taylor - September 15, 2022
0

See Every Olympic and Paralympic Mascot Ahead of Tokyo 2020

Heather Taylor - April 19, 2021
0

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020
0

Greenpeace UK’s “Turtle Journey” Calls For Urgency, Sanctuary In Protecting The...

Heather Taylor - January 29, 2020
0

7 Classic Australian Brand Mascots That Will Always Be Our Favourite...

Heather Taylor - January 9, 2020
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Sparky The Fire Dog: 5 Facts Everyone Should Know About NFPA’s...

November 4, 2019

Brand Mascots Pay Tribute Via Tweets to the Iconic Mr. Peanut

January 24, 2020

EDITORS PICKS

Meet The 2022 Madison Avenue Walk of Fame Brand Mascot Winners!

Heather Taylor - October 27, 2022
0
Every year, two brand mascots are inducted into Advertising Week’s Madison Avenue Walk of Fame. Since 2004, our winners have reflected familiar faces and...

Design Evolution: Tony the Tiger

May 9, 2016

The Green Giant Plants Himself in Times Square

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MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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