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Celebrating 75 Years With Chiquita’s Miss Chiquita
As Advertising Week kicked off #AWNewYork on Monday September 23, 2019 and inducted new brand mascots into the Madison Avenue Walk of Fame, it was also a very special day for another character. The first lady of fruit, Miss Chiquita of Chiquita banana fame, celebrated her 75th anniversary.
EDITORS PICKS
Design Evolution: Cap’n Crunch
In a sea of blue bicome hats, naval coats with gold epaulettes, and white ‘staches, you might wonder why I’m writing about a mascot’s design evolution when he appears to have looked the same for over 50 years.
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
