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Meet Ruby the Roo, Australia’s New Tourism Ambassador!

Heather Taylor - November 1, 2022

Peperami Introduces Animal’s Meaty New Mates In “We Are Animal” Campaign

Kevin the Carrot Returns In Aldi UK’s “Home Alone” Inspired Christmas Advert

Kevin the Carrot Is A Star In ‘The Amazing Aldi Christmas Show’

Meet La’eeb, The FIFA World Cup Qatar 2022’s Official Mascot!

How Excitable Edgar Came to Life for John Lewis

Heather Taylor - November 21, 2019
0

The Paris 2024 Olympic and Paralympic Mascots Are Phrygian Caps

Heather Taylor - November 15, 2022
0

7 Classic Australian Brand Mascots That Will Always Be Our Favourite...

Heather Taylor - January 9, 2020
0

“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

Heather Taylor - December 12, 2022
0

Greenpeace UK’s “Turtle Journey” Calls For Urgency, Sanctuary In Protecting The...

Heather Taylor - January 29, 2020
0

Meet HAPII, The New Face Of HungryPanda

Heather Taylor - March 6, 2023
0

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020
0

Why The Laughing Cow Wants to Remind Everyone That “It’s Better...

Heather Taylor - July 7, 2023
0

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0

Aldi UK’s Christmas Advert Stars Kevin the Carrot, Pays Homage To...

Heather Taylor - November 7, 2023
0
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POPULAR

Meet Tencent’s QQ Penguin

Heather Taylor - July 11, 2017
0
What’s black, white, and winking all over? It’s none other than the QQ Penguin, the adorable brand mascot behind Tencent QQ.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

The Marvelous Life Of The Little Utz Girl

January 30, 2019

EDITORS PICKS

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

Heather Taylor - September 7, 2017
3
Today, we’re returning for a look back at these magical characters including beloved icons like Grimace and the Fry Kids in our two-part McDonaldland series.

Meet the Hostess Gang!

June 4, 2018

Throwback: Squeezit

July 27, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017
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