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Meet Ruby the Roo, Australia’s New Tourism Ambassador!

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Design Evolution: La Bussi, the Sabadell Transit Brand Mascot

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Emirates’ Brand Ambassador Gerry the Goose Shows Us What It’s Like...

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See Every Olympic and Paralympic Mascot Ahead of Tokyo 2020

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The Panda Behind the World Wildlife Fund’s Logo

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How a Curious Brand Mascot Helped Rebrand Golden Crumpets

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Greenpeace UK’s “Turtle Journey” Calls For Urgency, Sanctuary In Protecting The...

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7 Classic Australian Brand Mascots That Will Always Be Our Favourite...

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How Excitable Edgar Came to Life for John Lewis

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Kevin the Carrot Is A Star In ‘The Amazing Aldi Christmas...

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Save The Date: McDonald’s Is Celebrating Grimace’s Birthday Starting June 12!

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If you’re a diehard McDonaldland fan like me, chances are when the news about fast food chain McDonald’s celebrating Grimace’s upcoming birthday broke you...

Why Frosted Flakes’ Tony the Tiger Is the Greatest Cereal Mascot...

POPULAR

Save The Date: McDonald’s Is Celebrating Grimace’s Birthday Starting June 12!

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If you’re a diehard McDonaldland fan like me, chances are when the news about fast food chain McDonald’s celebrating Grimace’s upcoming birthday broke you...

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Welcome to the Land of Sky Blue Waters: How the Hamm’s...

EDITORS PICKS

Introducing Jane Walker, the First Female Iteration for Johnnie Walker Black...

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See Jane represent. For the very first time, legacy Scotch whisky brand Johnnie Walker has debuted a female iteration of its famous Striding Man logo in recognition of women who lead the way.

2013 Madison Avenue Walk of Fame Winner Profiles

Happy Sorry Charlie Day!

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

Looking Back at Quake, Quisp’s Biggest Rival

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