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Design Evolution: La Bussi, the Sabadell Transit Brand Mascot

Heather Taylor - October 17, 2022

Meet La’eeb, The FIFA World Cup Qatar 2022’s Official Mascot!

Aldi UK’s Christmas Advert Stars Kevin the Carrot, Pays Homage To Willy Wonka

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

The Panda Behind the World Wildlife Fund’s Logo

The Paris 2024 Olympic and Paralympic Mascots Are Phrygian Caps

Heather Taylor - November 15, 2022
0

Aldi UK’s Christmas Advert Stars Kevin the Carrot, Pays Homage To...

Heather Taylor - November 7, 2023
0

Meet HAPII, The New Face Of HungryPanda

Heather Taylor - March 6, 2023
0

Emirates’ Brand Ambassador Gerry the Goose Shows Us What It’s Like...

Heather Taylor - September 15, 2022
0

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020
0

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0

How Excitable Edgar Came to Life for John Lewis

Heather Taylor - November 21, 2019
0

Meet La’eeb, The FIFA World Cup Qatar 2022’s Official Mascot!

Heather Taylor - November 15, 2022
0

“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

Heather Taylor - December 12, 2022
0

7 Classic Australian Brand Mascots That Will Always Be Our Favourite...

Heather Taylor - January 9, 2020
0
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POPULAR

See What Happens When Farmers Insurance Sends Professor Burke To Sesame...

Heather Taylor - October 1, 2019
0
Sesame Street and the Jim Henson Company worked closely with ad agency RPA to place their beloved characters into the Farmers Insurance “We Know From Experience” campaign. Sesame Street turns 50 in 2019, and Farmers is helping celebrate with Muppets that reenact real customer claims.

The Marvelous Life Of The Little Utz Girl

January 30, 2019

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

EDITORS PICKS

8 Great General Mills Cereal Heroes That Deserve a Reboot

Heather Taylor - August 3, 2017
0
Join us as we go back in time with General Mills and revisit some of the greatest characters to ever hang out with us during breakfast in this special AW360 origin stories post.

Celebrating National Ravioli Day with Chef Boyardee

March 19, 2018

The Metro Goldwyn Mayer Lion Evolves for the Modern Age

April 9, 2021

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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