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Design Evolution: La Bussi, the Sabadell Transit Brand Mascot

Heather Taylor - October 17, 2022

The Panda Behind the World Wildlife Fund’s Logo

See Every Olympic and Paralympic Mascot Ahead of Tokyo 2020

Peperami Introduces Animal’s Meaty New Mates In “We Are Animal” Campaign

7 Classic Australian Brand Mascots That Will Always Be Our Favourite Characters

7 Classic Australian Brand Mascots That Will Always Be Our Favourite...

Heather Taylor - January 9, 2020
0

Meet La’eeb, The FIFA World Cup Qatar 2022’s Official Mascot!

Heather Taylor - November 15, 2022
0

“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

Heather Taylor - December 12, 2022
0

Meet Ruby the Roo, Australia’s New Tourism Ambassador!

Heather Taylor - November 1, 2022
0

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020
0

See Every Olympic and Paralympic Mascot Ahead of Tokyo 2020

Heather Taylor - April 19, 2021
0

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0

How Excitable Edgar Came to Life for John Lewis

Heather Taylor - November 21, 2019
0

The Paris 2024 Olympic and Paralympic Mascots Are Phrygian Caps

Heather Taylor - November 15, 2022
0

Kevin the Carrot Is A Star In ‘The Amazing Aldi Christmas...

Heather Taylor - November 19, 2019
0

POPULAR

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

Heather Taylor - September 7, 2017
3
Today, we’re returning for a look back at these magical characters including beloved icons like Grimace and the Fry Kids in our two-part McDonaldland series.

Throwback: Speedy Alka-Seltzer

May 2, 2016

The Story of Green Giant’s Sprout

August 28, 2017

EDITORS PICKS

The Inside Scoop Behind the “Whatever Froots Your Loops” Campaign

Heather Taylor - July 6, 2017
0
Follow your nose and do “whatever Froots your Loops” this summer! In their first new campaign in 50 years, Kellogg’s Froot Loops is partnering with Neff, State Bicycle Co., and Timbuk2 to design colorful gear and accessories that encourages everyone to do what makes them happy — or “Froots their Loops.”

5 Sweet Facts About Mr. Owl, the Tootsie Pop Mascot

April 5, 2018

All the Brand Mascots That Made Headlines in 2017

December 27, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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