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“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

Heather Taylor - December 12, 2022

Greenpeace UK’s “Turtle Journey” Calls For Urgency, Sanctuary In Protecting The World’s Oceans

Peperami Introduces Animal’s Meaty New Mates In “We Are Animal” Campaign

Meet HAPII, The New Face Of HungryPanda

Kevin the Carrot Is A Star In ‘The Amazing Aldi Christmas Show’

Meet La’eeb, The FIFA World Cup Qatar 2022’s Official Mascot!

Heather Taylor - November 15, 2022
0

Peperami Introduces Animal’s Meaty New Mates In “We Are Animal” Campaign

Heather Taylor - July 24, 2019
0

Meet Ruby the Roo, Australia’s New Tourism Ambassador!

Heather Taylor - November 1, 2022
0

See Every Olympic and Paralympic Mascot Ahead of Tokyo 2020

Heather Taylor - April 19, 2021
0

Why The Laughing Cow Wants to Remind Everyone That “It’s Better...

Heather Taylor - July 7, 2023
0

Kevin the Carrot Is A Star In ‘The Amazing Aldi Christmas...

Heather Taylor - November 19, 2019
0

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020
0

Greenpeace UK’s “Turtle Journey” Calls For Urgency, Sanctuary In Protecting The...

Heather Taylor - January 29, 2020
0

“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

Heather Taylor - December 12, 2022
0

How Excitable Edgar Came to Life for John Lewis

Heather Taylor - November 21, 2019
0
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POPULAR

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

Heather Taylor - September 7, 2017
3
Today, we’re returning for a look back at these magical characters including beloved icons like Grimace and the Fry Kids in our two-part McDonaldland series.

Design Evolution: Sunny, Raisin Bran’s Mascot

June 21, 2023

The Marvelous Life Of The Little Utz Girl

January 30, 2019

EDITORS PICKS

How Seth Werner Turned a Cluster of Grapes Into the California...

Heather Taylor - June 26, 2018
0
Seth Werner still remembers the night he came up with the idea for the California Raisins.

2011 Madison Avenue Walk of Fame Winner Profiles

September 14, 2016

A Tribute to Kraft’s Cheesasaurus Rex and the Dairy Fairy

July 24, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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