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Peperami Introduces Animal’s Meaty New Mates In “We Are Animal” Campaign

Heather Taylor - July 24, 2019

Meet HAPII, The New Face Of HungryPanda

Greenpeace UK’s “Turtle Journey” Calls For Urgency, Sanctuary In Protecting The World’s Oceans

“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

Why The Laughing Cow Wants to Remind Everyone That “It’s Better to Laugh At Life”

How Excitable Edgar Came to Life for John Lewis

Heather Taylor - November 21, 2019
0

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020
0

The Paris 2024 Olympic and Paralympic Mascots Are Phrygian Caps

Heather Taylor - November 15, 2022
0

Why The Laughing Cow Wants to Remind Everyone That “It’s Better...

Heather Taylor - July 7, 2023
0

Design Evolution: La Bussi, the Sabadell Transit Brand Mascot

Heather Taylor - October 17, 2022
0

Kevin the Carrot Is A Star In ‘The Amazing Aldi Christmas...

Heather Taylor - November 19, 2019
0

Kevin the Carrot Returns In Aldi UK’s “Home Alone” Inspired Christmas...

Heather Taylor - November 10, 2022
0

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0

Meet HAPII, The New Face Of HungryPanda

Heather Taylor - March 6, 2023
0

7 Classic Australian Brand Mascots That Will Always Be Our Favourite...

Heather Taylor - January 9, 2020
0
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POPULAR

Follow Your Nose: The Staying Power of Toucan Sam

Heather Taylor - July 18, 2018
2
When Peter Lohmeier first joined Leo Burnett in 1974, the Kellogg’s Froot Loops account, brightly colored mascot Toucan Sam, and its tagline “Follow your nose!” had already been with the agency for four years.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017

EDITORS PICKS

Meet the Pillsbury Doughboy’s Family!

Heather Taylor - July 11, 2017
1
Earlier this week, the Internet discovered that the Pillsbury Doughboy’s real name is Poppin’ Fresh — and it was a moment that left everyone “shook.”

Remembering Kate Spade’s Most Iconic Advertisements

June 6, 2018

Who is Captain Morgan?

August 16, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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