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Emirates’ Brand Ambassador Gerry the Goose Shows Us What It’s Like to Fly Better

Heather Taylor - September 15, 2022

Kevin the Carrot Returns In Aldi UK’s “Home Alone” Inspired Christmas Advert

7 Classic Australian Brand Mascots That Will Always Be Our Favourite Characters

How Excitable Edgar Came to Life for John Lewis

The Paris 2024 Olympic and Paralympic Mascots Are Phrygian Caps

Greenpeace UK’s “Turtle Journey” Calls For Urgency, Sanctuary In Protecting The...

Heather Taylor - January 29, 2020
0

“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

Heather Taylor - December 12, 2022
0

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020
0

Aldi UK’s Christmas Advert Stars Kevin the Carrot, Pays Homage To...

Heather Taylor - November 7, 2023
0

Kevin the Carrot Returns In Aldi UK’s “Home Alone” Inspired Christmas...

Heather Taylor - November 10, 2022
0

Peperami Introduces Animal’s Meaty New Mates In “We Are Animal” Campaign

Heather Taylor - July 24, 2019
0

Design Evolution: La Bussi, the Sabadell Transit Brand Mascot

Heather Taylor - October 17, 2022
0

Why The Laughing Cow Wants to Remind Everyone That “It’s Better...

Heather Taylor - July 7, 2023
0

Meet HAPII, The New Face Of HungryPanda

Heather Taylor - March 6, 2023
0

7 Classic Australian Brand Mascots That Will Always Be Our Favourite...

Heather Taylor - January 9, 2020
0
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POPULAR

The Story of Green Giant’s Sprout

Heather Taylor - August 28, 2017
0
In September 1972, a mysterious new visitor arrived to the Green Giant’s Valley. Much like the beloved harvest icon, this new character was green and dressed in leaves.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

The Marvelous Life Of The Little Utz Girl

January 30, 2019

EDITORS PICKS

Meet the Serta Counting Sheep

Heather Taylor - October 10, 2017
9
In 2000, mattress brand Serta worked alongside advertising agency Doner to create a campaign called “Counting Sheep” that would ultimately revolutionize mattress advertising and increase awareness of the distinctive Serta brand.

After 20 Years, AOL’s Yellow Running Man Has Retired

December 15, 2017

The 2018 Madison Avenue Walk of Fame Icon Awards Gala!

September 19, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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