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Emirates’ Brand Ambassador Gerry the Goose Shows Us What It’s Like to Fly Better

Heather Taylor - September 15, 2022

The Paris 2024 Olympic and Paralympic Mascots Are Phrygian Caps

Design Evolution: La Bussi, the Sabadell Transit Brand Mascot

7 Classic Australian Brand Mascots That Will Always Be Our Favourite Characters

See Every Olympic and Paralympic Mascot Ahead of Tokyo 2020

Greenpeace UK’s “Turtle Journey” Calls For Urgency, Sanctuary In Protecting The...

Heather Taylor - January 29, 2020
0

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0

Emirates’ Brand Ambassador Gerry the Goose Shows Us What It’s Like...

Heather Taylor - September 15, 2022
0

Kevin the Carrot Returns In Aldi UK’s “Home Alone” Inspired Christmas...

Heather Taylor - November 10, 2022
0

Why The Laughing Cow Wants to Remind Everyone That “It’s Better...

Heather Taylor - July 7, 2023
0

Design Evolution: La Bussi, the Sabadell Transit Brand Mascot

Heather Taylor - October 17, 2022
0

Aldi UK’s Christmas Advert Stars Kevin the Carrot, Pays Homage To...

Heather Taylor - November 7, 2023
0

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020
0

Kevin the Carrot Is A Star In ‘The Amazing Aldi Christmas...

Heather Taylor - November 19, 2019
0

“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

Heather Taylor - December 12, 2022
0
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POPULAR

How Webster The Duck Became The Face of Drake’s Cakes

Heather Taylor - August 27, 2019
0
Legend — or rather, Drake’s Cakes lore — has it that a duck named Webster was born to be the face of the snack brand.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

How to Make a Jingle for Mr. Clean

September 8, 2020

EDITORS PICKS

Meet Miss Chiquita: The First Lady of Fruit

Heather Taylor - August 23, 2016
0
In her early years as a brand mascot, Miss Chiquita found fame in the fruit aisle as an animated banana.

This Calls for Tequila: In Conversation with Jonathan Goldsmith

January 30, 2018

A Pup and His Toilet Paper: 5 Things You Never Knew...

March 6, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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