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Meet Ruby the Roo, Australia’s New Tourism Ambassador!

Heather Taylor - November 1, 2022

Aldi UK’s Christmas Advert Stars Kevin the Carrot, Pays Homage To Willy Wonka

Kevin the Carrot Is A Star In ‘The Amazing Aldi Christmas Show’

Design Evolution: La Bussi, the Sabadell Transit Brand Mascot

Emirates’ Brand Ambassador Gerry the Goose Shows Us What It’s Like to Fly Better

See Every Olympic and Paralympic Mascot Ahead of Tokyo 2020

Heather Taylor - April 19, 2021
0

Meet Ruby the Roo, Australia’s New Tourism Ambassador!

Heather Taylor - November 1, 2022
0

Meet HAPII, The New Face Of HungryPanda

Heather Taylor - March 6, 2023
0

The Paris 2024 Olympic and Paralympic Mascots Are Phrygian Caps

Heather Taylor - November 15, 2022
0

7 Classic Australian Brand Mascots That Will Always Be Our Favourite...

Heather Taylor - January 9, 2020
0

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020
0

Emirates’ Brand Ambassador Gerry the Goose Shows Us What It’s Like...

Heather Taylor - September 15, 2022
0

Design Evolution: La Bussi, the Sabadell Transit Brand Mascot

Heather Taylor - October 17, 2022
0

Meet La’eeb, The FIFA World Cup Qatar 2022’s Official Mascot!

Heather Taylor - November 15, 2022
0

How Excitable Edgar Came to Life for John Lewis

Heather Taylor - November 21, 2019
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Meet the Serta Counting Sheep

October 10, 2017

Did Mr. Clean Have a Lesser-Known “Mean” Jingle?

July 25, 2018

EDITORS PICKS

Otter Pops Achieves Gender Balance With New Mascots

Heather Taylor - May 21, 2018
0
The freezer pop staple has created new members of their Otter squad to achieve gender balance with the hashtag #ottersgoequal.

What are Brand Mascots Tweeting About in Summer 2022?

July 12, 2022

A Fireside Chat with Charlie the Tuna, 2016’s alTUNAtive Presidential Candidate

October 11, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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