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The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021

See Every Olympic and Paralympic Mascot Ahead of Tokyo 2020

Emirates’ Brand Ambassador Gerry the Goose Shows Us What It’s Like to Fly Better

The Paris 2024 Olympic and Paralympic Mascots Are Phrygian Caps

7 Classic Australian Brand Mascots That Will Always Be Our Favourite Characters

Greenpeace UK’s “Turtle Journey” Calls For Urgency, Sanctuary In Protecting The...

Heather Taylor - January 29, 2020
0

“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

Heather Taylor - December 12, 2022
0

Emirates’ Brand Ambassador Gerry the Goose Shows Us What It’s Like...

Heather Taylor - September 15, 2022
0

Meet Ruby the Roo, Australia’s New Tourism Ambassador!

Heather Taylor - November 1, 2022
0

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020
0

Aldi UK’s Christmas Advert Stars Kevin the Carrot, Pays Homage To...

Heather Taylor - November 7, 2023
0

7 Classic Australian Brand Mascots That Will Always Be Our Favourite...

Heather Taylor - January 9, 2020
0

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0

See Every Olympic and Paralympic Mascot Ahead of Tokyo 2020

Heather Taylor - April 19, 2021
0

Design Evolution: La Bussi, the Sabadell Transit Brand Mascot

Heather Taylor - October 17, 2022
0
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POPULAR

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

Heather Taylor - June 29, 2021
2
If you’ve ever been to a Vineyard Vines storefront or browsed the website for the popular apparel and accessory company, chances are you may recognize their grinning, pink whale logo. What you may not know, however, is that there is a rich history behind this whale and the company.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

June 18, 2019

EDITORS PICKS

Throwback: Kellogg’s Cornelius Rooster

Heather Taylor - November 10, 2016
2
As Corn Flakes began to rise in popularity around the world, Kellogg’s sought out an agency to create a brand mascot for its cereal packaging.

Gold, Knights, and Merit: A Brief History of the Oscar Statuette

February 23, 2017

Behind the Icons: Ed Graham

April 16, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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