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Peperami Introduces Animal’s Meaty New Mates In “We Are Animal” Campaign

Heather Taylor - July 24, 2019

Aldi UK’s Christmas Advert Stars Kevin the Carrot, Pays Homage To Willy Wonka

“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Meet HAPII, The New Face Of HungryPanda

Kevin the Carrot Returns In Aldi UK’s “Home Alone” Inspired Christmas...

Heather Taylor - November 10, 2022
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Aldi UK’s Christmas Advert Stars Kevin the Carrot, Pays Homage To...

Heather Taylor - November 7, 2023
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Kevin the Carrot Is A Star In ‘The Amazing Aldi Christmas...

Heather Taylor - November 19, 2019
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Emirates’ Brand Ambassador Gerry the Goose Shows Us What It’s Like...

Heather Taylor - September 15, 2022
0

7 Classic Australian Brand Mascots That Will Always Be Our Favourite...

Heather Taylor - January 9, 2020
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Meet La’eeb, The FIFA World Cup Qatar 2022’s Official Mascot!

Heather Taylor - November 15, 2022
0

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0

Design Evolution: La Bussi, the Sabadell Transit Brand Mascot

Heather Taylor - October 17, 2022
0

Meet Ruby the Roo, Australia’s New Tourism Ambassador!

Heather Taylor - November 1, 2022
0

How Excitable Edgar Came to Life for John Lewis

Heather Taylor - November 21, 2019
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

Ken Stewart, Creator Of Coca-Cola Polar Bears, Reflects On Their 25th...

December 17, 2018

EDITORS PICKS

What It’s Like to Trek the World with Travelocity’s Roaming Gnome

Heather Taylor - May 23, 2018
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Most gnomes tend to spend their days hanging out in a garden or backyard. Not the Roaming Gnome!

Which Characters Will Be At The 2018 Macy’s Thanksgiving Day Parade?

November 14, 2018

Meet “The Real Mad Men of Chicago”

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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