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The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021

How Excitable Edgar Came to Life for John Lewis

Peperami Introduces Animal’s Meaty New Mates In “We Are Animal” Campaign

See Every Olympic and Paralympic Mascot Ahead of Tokyo 2020

The Paris 2024 Olympic and Paralympic Mascots Are Phrygian Caps

Greenpeace UK’s “Turtle Journey” Calls For Urgency, Sanctuary In Protecting The...

Heather Taylor - January 29, 2020
0

“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

Heather Taylor - December 12, 2022
0

Meet Ruby the Roo, Australia’s New Tourism Ambassador!

Heather Taylor - November 1, 2022
0

Design Evolution: La Bussi, the Sabadell Transit Brand Mascot

Heather Taylor - October 17, 2022
0

7 Classic Australian Brand Mascots That Will Always Be Our Favourite...

Heather Taylor - January 9, 2020
0

Kevin the Carrot Is A Star In ‘The Amazing Aldi Christmas...

Heather Taylor - November 19, 2019
0

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020
0

Peperami Introduces Animal’s Meaty New Mates In “We Are Animal” Campaign

Heather Taylor - July 24, 2019
0

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0

Emirates’ Brand Ambassador Gerry the Goose Shows Us What It’s Like...

Heather Taylor - September 15, 2022
0
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POPULAR

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
1
He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

Brush Up On These 5 Forgotten Toothpaste Mascots

February 18, 2019

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017

EDITORS PICKS

Behind the Icons: Carol H. Williams

Heather Taylor - May 23, 2017
0
In April 2017, the American Advertising Federation (AAF) inducted Carol H. Williams into the Advertising Hall of Fame. Her induction marks a major milestone in AAF’s history, as Williams is the first African American woman creative to be inducted into the Advertising Hall of Fame.

Design Evolution: Geoffrey the Giraffe of Toys“R”Us

October 17, 2017

Elmer, Buckets, Doc, and More: Meet the Keebler Elves!

November 13, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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