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How Excitable Edgar Came to Life for John Lewis

Heather Taylor - November 21, 2019

Meet HAPII, The New Face Of HungryPanda

“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

Why The Laughing Cow Wants to Remind Everyone That “It’s Better to Laugh At Life”

The Paris 2024 Olympic and Paralympic Mascots Are Phrygian Caps

Emirates’ Brand Ambassador Gerry the Goose Shows Us What It’s Like...

Heather Taylor - September 15, 2022

“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

Heather Taylor - December 12, 2022

Meet La’eeb, The FIFA World Cup Qatar 2022’s Official Mascot!

Heather Taylor - November 15, 2022

Why The Laughing Cow Wants to Remind Everyone That “It’s Better...

Heather Taylor - July 7, 2023

See Every Olympic and Paralympic Mascot Ahead of Tokyo 2020

Heather Taylor - April 19, 2021

7 Classic Australian Brand Mascots That Will Always Be Our Favourite...

Heather Taylor - January 9, 2020

Kevin the Carrot Returns In Aldi UK’s “Home Alone” Inspired Christmas...

Heather Taylor - November 10, 2022

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020

Design Evolution: La Bussi, the Sabadell Transit Brand Mascot

Heather Taylor - October 17, 2022

Kevin the Carrot Is A Star In ‘The Amazing Aldi Christmas...

Heather Taylor - November 19, 2019

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The Marvelous Life Of The Little Utz Girl

Heather Taylor - January 30, 2019

Meet the Little Utz Girl, the sweet face of Utz Quality Foods.

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

EDITORS PICKS

13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

Heather Taylor - November 12, 2024

By Heather Taylor, Editor-in-Chief, PopIcon What better way to kick off the holiday season than with the 98th Macy’s Thanksgiving Day Parade? This year’s celebration...

Design Evolution: Geoffrey the Giraffe of Toys“R”Us

October 17, 2017

After 20 Years, AOL’s Yellow Running Man Has Retired

December 15, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018