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How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020

Meet La’eeb, The FIFA World Cup Qatar 2022’s Official Mascot!

How Excitable Edgar Came to Life for John Lewis

The Panda Behind the World Wildlife Fund’s Logo

Emirates’ Brand Ambassador Gerry the Goose Shows Us What It’s Like to Fly Better

7 Classic Australian Brand Mascots That Will Always Be Our Favourite...

Heather Taylor - January 9, 2020
0

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0

Greenpeace UK’s “Turtle Journey” Calls For Urgency, Sanctuary In Protecting The...

Heather Taylor - January 29, 2020
0

Emirates’ Brand Ambassador Gerry the Goose Shows Us What It’s Like...

Heather Taylor - September 15, 2022
0

Design Evolution: La Bussi, the Sabadell Transit Brand Mascot

Heather Taylor - October 17, 2022
0

Aldi UK’s Christmas Advert Stars Kevin the Carrot, Pays Homage To...

Heather Taylor - November 7, 2023
0

Meet La’eeb, The FIFA World Cup Qatar 2022’s Official Mascot!

Heather Taylor - November 15, 2022
0

Why The Laughing Cow Wants to Remind Everyone That “It’s Better...

Heather Taylor - July 7, 2023
0

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020
0

How Excitable Edgar Came to Life for John Lewis

Heather Taylor - November 21, 2019
0
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POPULAR

The History of the NBC Peacock

Heather Taylor - June 20, 2017
3
All hail the Peacock! For more than five decades, this brightly colored bird has reigned supreme as NBC’s highly recognizable logo, shifting with the times and transforming the way viewers engaged with the TV network.

Meet Yipes: The Friendly Face of Fruit Stripe Gum

October 14, 2021

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

EDITORS PICKS

The 2018 Madison Avenue Walk of Fame Icon Awards Gala!

PopIcon - September 19, 2018
0
The world's greatest advertising icons and slogans will take center stage on Monday, October 1st, 2018 when Advertising Week celebrates the most enduring creative works of the industry with a Times Square opening gala and the inaugural icon awards ceremony.

Every Brand Mascot Featured in Super Bowl 52

February 5, 2018

What It’s Like to Trek the World with Travelocity’s Roaming Gnome

May 23, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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