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“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

Heather Taylor - December 12, 2022

How Excitable Edgar Came to Life for John Lewis

Emirates’ Brand Ambassador Gerry the Goose Shows Us What It’s Like to Fly Better

Meet Ruby the Roo, Australia’s New Tourism Ambassador!

Kevin the Carrot Returns In Aldi UK’s “Home Alone” Inspired Christmas Advert

Meet HAPII, The New Face Of HungryPanda

Heather Taylor - March 6, 2023
0

How Excitable Edgar Came to Life for John Lewis

Heather Taylor - November 21, 2019
0

See Every Olympic and Paralympic Mascot Ahead of Tokyo 2020

Heather Taylor - April 19, 2021
0

Design Evolution: La Bussi, the Sabadell Transit Brand Mascot

Heather Taylor - October 17, 2022
0

Kevin the Carrot Is A Star In ‘The Amazing Aldi Christmas...

Heather Taylor - November 19, 2019
0

Emirates’ Brand Ambassador Gerry the Goose Shows Us What It’s Like...

Heather Taylor - September 15, 2022
0

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020
0

Aldi UK’s Christmas Advert Stars Kevin the Carrot, Pays Homage To...

Heather Taylor - November 7, 2023
0

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0

Kevin the Carrot Returns In Aldi UK’s “Home Alone” Inspired Christmas...

Heather Taylor - November 10, 2022
0
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POPULAR

See What Happens When Farmers Insurance Sends Professor Burke To Sesame...

Heather Taylor - October 1, 2019
0
Sesame Street and the Jim Henson Company worked closely with ad agency RPA to place their beloved characters into the Farmers Insurance “We Know From Experience” campaign. Sesame Street turns 50 in 2019, and Farmers is helping celebrate with Muppets that reenact real customer claims.

The Marvelous Life Of The Little Utz Girl

January 30, 2019

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

EDITORS PICKS

What Do Brand Mascots Need to Survive? Give Each Character a...

Heather Taylor - February 24, 2020
1
Where did all the brand mascots go? It’s a curious question to ask anyone who grew up watching advertising’s golden age of commercials and later spent their adult life working for some of the world’s most renowned agencies.

How to Play Ice Hockey with Ronald McDonald

December 18, 2019

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About...

February 23, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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