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“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

Heather Taylor - December 12, 2022

Peperami Introduces Animal’s Meaty New Mates In “We Are Animal” Campaign

See Every Olympic and Paralympic Mascot Ahead of Tokyo 2020

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Meet Ruby the Roo, Australia’s New Tourism Ambassador!

“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

Heather Taylor - December 12, 2022
0

Design Evolution: La Bussi, the Sabadell Transit Brand Mascot

Heather Taylor - October 17, 2022
0

Meet La’eeb, The FIFA World Cup Qatar 2022’s Official Mascot!

Heather Taylor - November 15, 2022
0

See Every Olympic and Paralympic Mascot Ahead of Tokyo 2020

Heather Taylor - April 19, 2021
0

Meet HAPII, The New Face Of HungryPanda

Heather Taylor - March 6, 2023
0

Emirates’ Brand Ambassador Gerry the Goose Shows Us What It’s Like...

Heather Taylor - September 15, 2022
0

Meet Ruby the Roo, Australia’s New Tourism Ambassador!

Heather Taylor - November 1, 2022
0

7 Classic Australian Brand Mascots That Will Always Be Our Favourite...

Heather Taylor - January 9, 2020
0

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020
0

Why The Laughing Cow Wants to Remind Everyone That “It’s Better...

Heather Taylor - July 7, 2023
0
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POPULAR

How Borden Dairy Plans To Revamp Elsie The Cow

Heather Taylor - January 14, 2019
2
While we wait for Elsie’s modern debut, let’s take a look back at her udderly unique dairy history.

The Untold Story of Nestlé’s Farfel the Dog

August 8, 2017

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

Happy 70th Anniversary, Reynolds Wrap!

Heather Taylor - July 10, 2017
0
For the last 70 years, one of the kitchen’s MVP products has undoubtedly been the aluminum foil must-have Reynolds Wrap. This year, the foil turns the big 7-0 and to celebrate, Reynolds Wrap is literally unboxing 70 years of foil hacks.

Throwback: Squeezit

July 27, 2017

Throwback: BuzzBee of Honey Nut Cheerios

August 10, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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