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Meet the Serta Counting Sheep
In 2000, mattress brand Serta worked alongside advertising agency Doner to create a campaign called “Counting Sheep” that would ultimately revolutionize mattress advertising and increase awareness of the distinctive Serta brand.
EDITORS PICKS
Glimpse into the World of “The Real Mad Men of Advertising”
When Mad Men made its series debut in the summer of 2007, viewers were immediately hooked into the bold, vivacious world of advertising.
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
