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Meet HAPII, The New Face Of HungryPanda

Heather Taylor - March 6, 2023

Peperami Introduces Animal’s Meaty New Mates In “We Are Animal” Campaign

Why The Laughing Cow Wants to Remind Everyone That “It’s Better to Laugh At Life”

Kevin the Carrot Returns In Aldi UK’s “Home Alone” Inspired Christmas Advert

7 Classic Australian Brand Mascots That Will Always Be Our Favourite Characters

The Paris 2024 Olympic and Paralympic Mascots Are Phrygian Caps

Heather Taylor - November 15, 2022
0

7 Classic Australian Brand Mascots That Will Always Be Our Favourite...

Heather Taylor - January 9, 2020
0

Kevin the Carrot Returns In Aldi UK’s “Home Alone” Inspired Christmas...

Heather Taylor - November 10, 2022
0

Meet HAPII, The New Face Of HungryPanda

Heather Taylor - March 6, 2023
0

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020
0

How Excitable Edgar Came to Life for John Lewis

Heather Taylor - November 21, 2019
0

Meet La’eeb, The FIFA World Cup Qatar 2022’s Official Mascot!

Heather Taylor - November 15, 2022
0

Emirates’ Brand Ambassador Gerry the Goose Shows Us What It’s Like...

Heather Taylor - September 15, 2022
0

Meet Ruby the Roo, Australia’s New Tourism Ambassador!

Heather Taylor - November 1, 2022
0

See Every Olympic and Paralympic Mascot Ahead of Tokyo 2020

Heather Taylor - April 19, 2021
0
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POPULAR

Celebrating 75 Years With Chiquita’s Miss Chiquita

Heather Taylor - September 24, 2019
0
As Advertising Week kicked off #AWNewYork on Monday September 23, 2019 and inducted new brand mascots into the Madison Avenue Walk of Fame, it was also a very special day for another character. The first lady of fruit, Miss Chiquita of Chiquita banana fame, celebrated her 75th anniversary.

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017

EDITORS PICKS

The Real Life Inspiration Behind the Sun-Maid Girl

Heather Taylor - May 8, 2017
0
Her face has adorned boxes of Sun-Maid raisins for years, a smiling young woman in a simple white shirt with dark curled hair. She wears a red bonnet on her head that ties underneath her neck and carries a basket overflowing with ripe, green grapes — grapes that will no doubt be made into raisins very soon!

AW Throwback: McDonald’s CosMc

July 31, 2023

7 Spooktacular Commercials Featuring Brand Mascots Celebrating Halloween

October 28, 2021

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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