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Kevin the Carrot Is A Star In ‘The Amazing Aldi Christmas Show’

Heather Taylor - November 19, 2019

Meet HAPII, The New Face Of HungryPanda

Why The Laughing Cow Wants to Remind Everyone That “It’s Better to Laugh At Life”

“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

The Paris 2024 Olympic and Paralympic Mascots Are Phrygian Caps

Kevin the Carrot Is A Star In ‘The Amazing Aldi Christmas...

Heather Taylor - November 19, 2019
0

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020
0

Peperami Introduces Animal’s Meaty New Mates In “We Are Animal” Campaign

Heather Taylor - July 24, 2019
0

7 Classic Australian Brand Mascots That Will Always Be Our Favourite...

Heather Taylor - January 9, 2020
0

How Excitable Edgar Came to Life for John Lewis

Heather Taylor - November 21, 2019
0

Design Evolution: La Bussi, the Sabadell Transit Brand Mascot

Heather Taylor - October 17, 2022
0

Aldi UK’s Christmas Advert Stars Kevin the Carrot, Pays Homage To...

Heather Taylor - November 7, 2023
0

See Every Olympic and Paralympic Mascot Ahead of Tokyo 2020

Heather Taylor - April 19, 2021
0

Why The Laughing Cow Wants to Remind Everyone That “It’s Better...

Heather Taylor - July 7, 2023
0

Meet Ruby the Roo, Australia’s New Tourism Ambassador!

Heather Taylor - November 1, 2022
0
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POPULAR

Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022
1
Who are the Sour Patch Kids? Longtime fans of the famously sour then sweet candy may recall there used to be kids’ faces on packaging...

Babybel’s League of Superheroes Save the Day — and 2020 —...

September 8, 2020

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

EDITORS PICKS

Design Evolution: Cap’n Crunch

Heather Taylor - July 18, 2016
0
In a sea of blue bicome hats, naval coats with gold epaulettes, and white ‘staches, you might wonder why I’m writing about a mascot’s design evolution when he appears to have looked the same for over 50 years.

Leo Burnett’s Oral History, As Told By 8 Former Creatives: Part...

September 20, 2018

Meet the Pillsbury Doughboy’s Family!

July 11, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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