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The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021

Emirates’ Brand Ambassador Gerry the Goose Shows Us What It’s Like to Fly Better

Design Evolution: La Bussi, the Sabadell Transit Brand Mascot

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Kevin the Carrot Returns In Aldi UK’s “Home Alone” Inspired Christmas Advert

Kevin the Carrot Returns In Aldi UK’s “Home Alone” Inspired Christmas...

Heather Taylor - November 10, 2022
0

“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

Heather Taylor - December 12, 2022
0

Why The Laughing Cow Wants to Remind Everyone That “It’s Better...

Heather Taylor - July 7, 2023
0

Peperami Introduces Animal’s Meaty New Mates In “We Are Animal” Campaign

Heather Taylor - July 24, 2019
0

How Excitable Edgar Came to Life for John Lewis

Heather Taylor - November 21, 2019
0

Kevin the Carrot Is A Star In ‘The Amazing Aldi Christmas...

Heather Taylor - November 19, 2019
0

Greenpeace UK’s “Turtle Journey” Calls For Urgency, Sanctuary In Protecting The...

Heather Taylor - January 29, 2020
0

Design Evolution: La Bussi, the Sabadell Transit Brand Mascot

Heather Taylor - October 17, 2022
0

Meet La’eeb, The FIFA World Cup Qatar 2022’s Official Mascot!

Heather Taylor - November 15, 2022
0

Meet Ruby the Roo, Australia’s New Tourism Ambassador!

Heather Taylor - November 1, 2022
0
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POPULAR

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
1
He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

5 Fun Facts About Snuggle Bear

November 22, 2021

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

EDITORS PICKS

Whatever Happened to Gramps from Cocoa Puffs?

Heather Taylor - March 9, 2017
0
Ever since his debut in the 1960s, cereal fans everywhere have been smitten with Sonny the Cuckoo Bird and his zany enthusiasm for Cocoa Puffs. But Sonny wasn’t the only character crazy for that munchy, crunchy, and chocolatey taste.

Meet Vinicius and Tom, Two Mascots “Born Out of Excitement” for...

June 28, 2016

How To Redesign Chicken of the Sea’s Catalina After Two Decades

March 13, 2023

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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