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Greenpeace UK’s “Turtle Journey” Calls For Urgency, Sanctuary In Protecting The World’s Oceans

Heather Taylor - January 29, 2020

Meet HAPII, The New Face Of HungryPanda

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Meet Ruby the Roo, Australia’s New Tourism Ambassador!

Emirates’ Brand Ambassador Gerry the Goose Shows Us What It’s Like to Fly Better

7 Classic Australian Brand Mascots That Will Always Be Our Favourite...

Heather Taylor - January 9, 2020
0

Aldi UK’s Christmas Advert Stars Kevin the Carrot, Pays Homage To...

Heather Taylor - November 7, 2023
0

Kevin the Carrot Is A Star In ‘The Amazing Aldi Christmas...

Heather Taylor - November 19, 2019
0

See Every Olympic and Paralympic Mascot Ahead of Tokyo 2020

Heather Taylor - April 19, 2021
0

Kevin the Carrot Returns In Aldi UK’s “Home Alone” Inspired Christmas...

Heather Taylor - November 10, 2022
0

“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

Heather Taylor - December 12, 2022
0

Design Evolution: La Bussi, the Sabadell Transit Brand Mascot

Heather Taylor - October 17, 2022
0

Emirates’ Brand Ambassador Gerry the Goose Shows Us What It’s Like...

Heather Taylor - September 15, 2022
0

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0

Meet HAPII, The New Face Of HungryPanda

Heather Taylor - March 6, 2023
0
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POPULAR

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
1
He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

Design Evolution: Sour Patch Kids

May 16, 2022

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

EDITORS PICKS

Why The Ad Industry Will Always Need Brand Mascots

Heather Taylor - September 11, 2019
1
Iconic characters like Cap’n Crunch, the Pillsbury Doughboy, and the Aflac Duck wear an absurd amount of hats. They have to constantly sell a product, but never ask for a raise, benefits, or PTO.

Who Are Cracker Jack’s Sailor Jack and Bingo?

July 25, 2017

Throwback: BuzzBee of Honey Nut Cheerios

August 10, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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