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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.
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13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024
By Heather Taylor, Editor-in-Chief, PopIcon
What better way to kick off the holiday season than with the 98th Macy’s Thanksgiving Day Parade? This year’s celebration...
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
