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Kevin the Carrot Returns In Aldi UK’s “Home Alone” Inspired Christmas Advert

Heather Taylor - November 10, 2022

Emirates’ Brand Ambassador Gerry the Goose Shows Us What It’s Like to Fly Better

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

Meet Ruby the Roo, Australia’s New Tourism Ambassador!

How Excitable Edgar Came to Life for John Lewis

Heather Taylor - November 21, 2019
0

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0

Meet Ruby the Roo, Australia’s New Tourism Ambassador!

Heather Taylor - November 1, 2022
0

Meet HAPII, The New Face Of HungryPanda

Heather Taylor - March 6, 2023
0

Emirates’ Brand Ambassador Gerry the Goose Shows Us What It’s Like...

Heather Taylor - September 15, 2022
0

Peperami Introduces Animal’s Meaty New Mates In “We Are Animal” Campaign

Heather Taylor - July 24, 2019
0

Design Evolution: La Bussi, the Sabadell Transit Brand Mascot

Heather Taylor - October 17, 2022
0

Kevin the Carrot Is A Star In ‘The Amazing Aldi Christmas...

Heather Taylor - November 19, 2019
0

Why The Laughing Cow Wants to Remind Everyone That “It’s Better...

Heather Taylor - July 7, 2023
0

“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

Heather Taylor - December 12, 2022
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

7 Magically Delicious Facts About Lucky the Leprechaun

March 15, 2017

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

EDITORS PICKS

Celebrate Earth Day and Get to Know Smokey Bear with These...

Heather Taylor - April 22, 2016
0
As we celebrate Earth Day on April 22nd and reflect on the ways we can give back to nature, the first brand mascot that comes to mind in that thought process is Smokey Bear.

Meet The 2022 Madison Avenue Walk of Fame Brand Mascot Winners!

October 27, 2022

Geoffrey the Giraffe, the Toys”R”Us Icon, is Heading on a World...

May 25, 2022

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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