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The Paris 2024 Olympic and Paralympic Mascots Are Phrygian Caps

Heather Taylor - November 15, 2022

Emirates’ Brand Ambassador Gerry the Goose Shows Us What It’s Like to Fly Better

How Excitable Edgar Came to Life for John Lewis

Meet Ruby the Roo, Australia’s New Tourism Ambassador!

Kevin the Carrot Returns In Aldi UK’s “Home Alone” Inspired Christmas Advert

Why The Laughing Cow Wants to Remind Everyone That “It’s Better...

Heather Taylor - July 7, 2023
0

7 Classic Australian Brand Mascots That Will Always Be Our Favourite...

Heather Taylor - January 9, 2020
0

Peperami Introduces Animal’s Meaty New Mates In “We Are Animal” Campaign

Heather Taylor - July 24, 2019
0

Greenpeace UK’s “Turtle Journey” Calls For Urgency, Sanctuary In Protecting The...

Heather Taylor - January 29, 2020
0

Aldi UK’s Christmas Advert Stars Kevin the Carrot, Pays Homage To...

Heather Taylor - November 7, 2023
0

Kevin the Carrot Is A Star In ‘The Amazing Aldi Christmas...

Heather Taylor - November 19, 2019
0

Design Evolution: La Bussi, the Sabadell Transit Brand Mascot

Heather Taylor - October 17, 2022
0

See Every Olympic and Paralympic Mascot Ahead of Tokyo 2020

Heather Taylor - April 19, 2021
0

Emirates’ Brand Ambassador Gerry the Goose Shows Us What It’s Like...

Heather Taylor - September 15, 2022
0

Kevin the Carrot Returns In Aldi UK’s “Home Alone” Inspired Christmas...

Heather Taylor - November 10, 2022
0
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POPULAR

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
1
He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

Design Evolution: Geoffrey the Giraffe of Toys“R”Us

October 17, 2017

EDITORS PICKS

Advertising’s Secret Weapon? It’s The Brand Mascot

Heather Taylor - April 19, 2022
1
Jim “Rocki” Nawrocki has always been amazed at how many people love the Pillsbury Doughboy. https://youtu.be/p0wqNxtjIiM Nawrocki started his career in 1970 as a junior art...

Leo Burnett’s Oral History, As Told By 8 Former Creatives: Part...

September 19, 2018

Leo Burnett’s Oral History, As Told By 8 Former Creatives: Part...

September 20, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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