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Why The Laughing Cow Wants to Remind Everyone That “It’s Better to Laugh At Life”

Heather Taylor - July 7, 2023

“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

Kevin the Carrot Is A Star In ‘The Amazing Aldi Christmas Show’

7 Classic Australian Brand Mascots That Will Always Be Our Favourite Characters

The Paris 2024 Olympic and Paralympic Mascots Are Phrygian Caps

The Paris 2024 Olympic and Paralympic Mascots Are Phrygian Caps

Heather Taylor - November 15, 2022
0

How Excitable Edgar Came to Life for John Lewis

Heather Taylor - November 21, 2019
0

“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

Heather Taylor - December 12, 2022
0

Why The Laughing Cow Wants to Remind Everyone That “It’s Better...

Heather Taylor - July 7, 2023
0

Meet Ruby the Roo, Australia’s New Tourism Ambassador!

Heather Taylor - November 1, 2022
0

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0

Greenpeace UK’s “Turtle Journey” Calls For Urgency, Sanctuary In Protecting The...

Heather Taylor - January 29, 2020
0

See Every Olympic and Paralympic Mascot Ahead of Tokyo 2020

Heather Taylor - April 19, 2021
0

Design Evolution: La Bussi, the Sabadell Transit Brand Mascot

Heather Taylor - October 17, 2022
0

Emirates’ Brand Ambassador Gerry the Goose Shows Us What It’s Like...

Heather Taylor - September 15, 2022
0
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POPULAR

Meet the Hostess Gang!

Heather Taylor - June 4, 2018
2
Throughout the 1970s, Hostess established a series of personalities for their iconic baked goods — Twinkie the Kid, Captain Cupcake, King Ding Dong, and Happy Ho Ho.

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017

Design Evolution: Sour Patch Kids

May 16, 2022

EDITORS PICKS

Where Does Your Favorite Mascot Rank With America’s Most Memorable Mascots?

Heather Taylor - August 15, 2019
1
We’re big fans of brand mascots at PopIcon, but how does our love for characters measure up to the rest of the United States?

From Sketch Cartoon to Brand Mascot: How Fido Dido Became the...

April 30, 2018

A Look Back at the Olympic Mascots: 1960s – 1980s

July 26, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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