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See Every Olympic and Paralympic Mascot Ahead of Tokyo 2020

Heather Taylor - April 19, 2021

Kevin the Carrot Is A Star In ‘The Amazing Aldi Christmas Show’

7 Classic Australian Brand Mascots That Will Always Be Our Favourite Characters

Meet Ruby the Roo, Australia’s New Tourism Ambassador!

Emirates’ Brand Ambassador Gerry the Goose Shows Us What It’s Like to Fly Better

Kevin the Carrot Is A Star In ‘The Amazing Aldi Christmas...

Heather Taylor - November 19, 2019
0

How Excitable Edgar Came to Life for John Lewis

Heather Taylor - November 21, 2019
0

Emirates’ Brand Ambassador Gerry the Goose Shows Us What It’s Like...

Heather Taylor - September 15, 2022
0

Peperami Introduces Animal’s Meaty New Mates In “We Are Animal” Campaign

Heather Taylor - July 24, 2019
0

“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

Heather Taylor - December 12, 2022
0

Kevin the Carrot Returns In Aldi UK’s “Home Alone” Inspired Christmas...

Heather Taylor - November 10, 2022
0

7 Classic Australian Brand Mascots That Will Always Be Our Favourite...

Heather Taylor - January 9, 2020
0

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0

Greenpeace UK’s “Turtle Journey” Calls For Urgency, Sanctuary In Protecting The...

Heather Taylor - January 29, 2020
0

Design Evolution: La Bussi, the Sabadell Transit Brand Mascot

Heather Taylor - October 17, 2022
0
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POPULAR

Microsoft’s Clippy Makes a Comeback as an Emoji

Heather Taylor - July 20, 2021
2
Remember Clippy — or more formally Clippit, the enthusiastic paperclip assistant in Microsoft’s Office Suite? On July 14, 2021, Microsoft tweeted that if a photo of Clippy received 20k likes the company would replace the paperclip emoji in Microsoft 365 with Clippy’s likeness.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Celebrating 75 Years With Chiquita’s Miss Chiquita

September 24, 2019

EDITORS PICKS

The Story of Green Giant’s Sprout

Heather Taylor - August 28, 2017
0
In September 1972, a mysterious new visitor arrived to the Green Giant’s Valley. Much like the beloved harvest icon, this new character was green and dressed in leaves.

How An Airport Delay Led to McGruff’s Creation

January 8, 2018

Osito Bimbo Takes Flight on the Rise & Shine Tour

November 15, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017
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