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See Every Olympic and Paralympic Mascot Ahead of Tokyo 2020

Heather Taylor - April 19, 2021

The Panda Behind the World Wildlife Fund’s Logo

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Greenpeace UK’s “Turtle Journey” Calls For Urgency, Sanctuary In Protecting The World’s Oceans

7 Classic Australian Brand Mascots That Will Always Be Our Favourite Characters

How Excitable Edgar Came to Life for John Lewis

Heather Taylor - November 21, 2019

Kevin the Carrot Is A Star In ‘The Amazing Aldi Christmas...

Heather Taylor - November 19, 2019

Peperami Introduces Animal’s Meaty New Mates In “We Are Animal” Campaign

Heather Taylor - July 24, 2019

POPULAR

Meet Tencent’s QQ Penguin

Heather Taylor - July 11, 2017

What’s black, white, and winking all over? It’s none other than the QQ Penguin, the adorable brand mascot behind Tencent QQ.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Hostess Gang!

June 4, 2018

EDITORS PICKS

13 Holiday Mascot Campaigns That’ll Make Spirits Merry and Bright

Heather Taylor - December 6, 2016

We’re paying tribute to some of the season’s most enduring, inspiring, and heartwarming spots starring these icons.

Remembering Kate Spade’s Most Iconic Advertisements

June 6, 2018

Presenting the 2016 Madison Avenue Walk of Fame Winners!

September 28, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017