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Save The Date: McDonald’s Is Celebrating Grimace’s Birthday Starting June 12!

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Meet The 2022 Madison Avenue Walk of Fame Brand Mascot Winners!

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Grimace’s Cameo in the McDonald’s Game Day Spot, + More Brand...

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How Ronald McDonald Met Grimace

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Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 2)

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Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

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Pop-Tarts Unveils First-Ever Edible Mascot During 2023 Pop-Tarts Bowl

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What happens when you pair Pop-Tarts with college football? You get the sweet combination of the 2023 Pop-Tarts Bowl meets college football’s first edible...

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How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

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For nearly 50 years, boxes of Celestial Seasonings herbal tea have been adorned with rich illustrations of the Sleepytime Bear. He is a brown...

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Whatever Happened to Play-Doh Pete?

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Throwback: Squeezit

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If you were a child of the 1990s, or even the late 1980s, you know exactly what this tagline is for: Squeezit!

AWEurope Throwback: The Country Life Buttermen

I Illustrate Mascots: Cap’n Crunch’s Makeover Artist Ed Griffin

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

Looking Back at Quake, Quisp’s Biggest Rival

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