Now, 1908 Candy has a delicious dark horse nominee in their own Alexander the Grape. The iconic grape-flavored candy character is returning after a 30-year hiatus. His mission? “Make America Grape Again.”
Characters are increasingly becoming the best part of football’s biggest night. Only two brand mascots were featured during Super Bowl XLIV in 2010 — Jack from Jack in the Box and the Budweiser Clydesdale Horses. By 2019, Super Bowl LIII featured at least seven characters in teaser and full-length commercial spots.